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subject:"Relationship marketing"
~isPartOf:"Business horizons"
~subject:"B-to-B-Marketing"
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Relationship marketing
B-to-B-Marketing
Customer value
10
Kundenwert
10
Beziehungsmarketing
8
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5
Consumer behaviour
5
Konsumentenverhalten
5
Value creation
5
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4
Marketingmanagement
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2
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1
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Consumer value
1
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1
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Bruni-Bossio, Vince
1
Campbell, Colin L.
1
Dalsace, Frédéric
1
Ferguson, Sarah Lord
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Ford, Robert C.
1
Fudurić, Morana
1
Haenlein, Michael
1
Heinonen, Kristina
1
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1
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Business horizons
Industrial marketing management : the international journal for industrial and high-tech firms
70
Journal of business research : JBR
59
Journal of retailing and consumer services
31
Journal of marketing
20
The journal of business & industrial marketing
20
SpringerLink / Bücher
19
International journal of hospitality management
18
Journal of the Academy of Marketing Science
17
Handbook of research on customer equity in marketing
14
Journal of strategic marketing
14
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
14
The journal of services marketing
14
The service industries journal
14
Journal of service research : JSR
13
Journal of creating value
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
12
Journal of service management
12
Gabler Edition Wissenschaft
11
Journal of marketing research : JMR
10
The journal of product & brand management
10
International journal of contemporary hospitality management
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
Marketing theory
9
Technological forecasting & social change : an international journal
9
Journal of business-to-business marketing
8
Journal of marketing analytics : JMA
8
Tourism management : research, policies, practice
8
European management journal
7
International journal of electronic customer relationship management : IJECRM
7
Journal of marketing management : MM
7
Journal of service research
7
Management decision : MD
7
Marketing intelligence & planning
7
Service business
7
Springer eBook Collection / Business and Economics
7
The TQM journal : the international review of organizational improvement
7
Cogent business & management
6
Creating and managing superior customer value
6
Harvard-Business-Manager : das Wissen der Besten
6
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ECONIS (ZBW)
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1
Strategies for creating value through individual and collective customer experiences
Heinonen, Kristina
;
Campbell, Colin L.
;
Ferguson, Sarah Lord
- In:
Business horizons
62
(
2019
)
1
,
pp. 95-104
Persistent link: https://www.econbiz.de/10011995670
Saved in:
2
Keep it, shave it, cut it : a closer look into consumers’ video viewing behavior
Fudurić, Morana
;
Malthouse, Edward C.
;
Viswanathan, Vijay
- In:
Business horizons
61
(
2018
)
1
,
pp. 85-93
Persistent link: https://www.econbiz.de/10011808975
Saved in:
3
The friend or foe fallacy : why your best customers may not need your friendship
Dalsace, Frédéric
;
Jap, Sandy D.
- In:
Business horizons
60
(
2017
)
4
,
pp. 483-493
Persistent link: https://www.econbiz.de/10011707738
Saved in:
4
Strategic value curve analysis : diagnosing and improving customer value propositions
Sheehan, Norman T.
;
Bruni-Bossio, Vince
- In:
Business horizons
58
(
2015
)
3
,
pp. 317-324
Persistent link: https://www.econbiz.de/10011286504
Saved in:
5
Organizational strategies for filling the customer can-do/must-do gap
Ford, Robert C.
;
McColl-Kennedy, Janet R.
- In:
Business horizons
58
(
2015
)
4
,
pp. 459-468
Persistent link: https://www.econbiz.de/10011300878
Saved in:
6
Utilizing the access value of customers
Lai, Puqing
- In:
Business horizons
57
(
2014
)
1
,
pp. 61-71
Persistent link: https://www.econbiz.de/10010243467
Saved in:
7
Limits to growing customer value : being squeezed between the past and the future
Logman, Marc
- In:
Business horizons
56
(
2013
)
5
,
pp. 655-664
Persistent link: https://www.econbiz.de/10010125808
Saved in:
8
Unprofitable customers and their management
Haenlein, Michael
;
Kaplan, Andreas M.
- In:
Business horizons
52
(
2009
)
1
,
pp. 89-97
Persistent link: https://www.econbiz.de/10003859113
Saved in:
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