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subject:"Relationship marketing"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of vacation marketing : an international journal"
~subject:"Holiday behaviour"
~subject:"Tourismusregion"
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Search: subject_exact:"Brand personality"
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Relationship marketing
Holiday behaviour
Tourismusregion
Brand image
61
Markenimage
61
Brand management
37
Markenführung
37
Consumer behaviour
29
Konsumentenverhalten
29
Tourism marketing
22
Tourismusmarketing
22
Beziehungsmarketing
18
Destination management
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Destinationsmanagement
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Hotel industry
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Hotellerie
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Brand
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Markenartikel
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Customer satisfaction
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Brand loyalty
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Destination image
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Werbewirkung
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Australia
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Australien
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Emotion
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Markentreue
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Alnawas, Ibrahim
2
Chen, Joseph
2
Altarifi, Shadi
1
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1
Asante, Bismark Omane
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Atadil, Hilmi A.
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Ballester, Estefania
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Chtioui, Jinene
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Chu, Rongwei
1
Cretchley, Julia
1
Davidson, Michael C. G.
1
Erkmen, Ezgi
1
Gil Saura, Irene
1
González-Rodríguez, M. Rosario
1
Gursoy, Dogan
1
Hahm, Jeeyeon
1
Han, Heesup
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Han, Hye-sook
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1
Im, Holly Hyunjung
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International journal of contemporary hospitality management
Journal of vacation marketing : an international journal
Journal of business research : JBR
110
The journal of product & brand management
78
Journal of retailing and consumer services
74
The journal of brand management : an international journal
69
Journal of travel and tourism marketing
67
Tourism management : research, policies, practice
60
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of hospitality management
36
Asia Pacific journal of marketing and logistics
34
Cogent business & management
30
Tourism management perspectives : TMP
29
Journal of destination marketing & management
27
Journal of hospitality marketing & management
24
Psychology & marketing
23
Industrial marketing management : the international journal for industrial and high-tech firms
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
21
Journal of strategic marketing
21
European journal of marketing : EJM
18
International journal of internet marketing and advertising : IJIMA
18
Marketing intelligence & planning
18
Tourism analysis : an interdisciplinary tourism & hospitality journal
18
Journal of marketing management : MM
15
Journal of promotion management : innovations in planning and applied research
15
Journal of vacation marketing
15
Journal of Islamic marketing
12
Journal of marketing communications
12
The service industries journal
12
European journal of marketing
11
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of hospitality and tourism insights
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of the Academy of Marketing Science
10
SpringerLink / Bücher
10
Administrative Sciences : open access journal
9
European research studies
9
Global business review
9
Journal of business ethics : JOBE
9
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ECONIS (ZBW)
29
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1
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
2
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
3
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
4
Is coolness important to luxury hotel brand management? : the linking and moderating mechanisms between coolness and customer brand engagement
Nguyen Huu Khoi
;
Le, Angelina Nhat Hanh
- In:
International journal of contemporary hospitality management
34
(
2022
)
7
,
pp. 2425-2449
Persistent link: https://www.econbiz.de/10013412638
Saved in:
5
Exploring the impact of social media platform image on hotel customers' visit intention
Ho, Juei-Ling
;
Chen, Kuan-Ying
;
Wang, Lan-Hsun
;
Yeh, …
- In:
International journal of contemporary hospitality management
34
(
2022
)
11
,
pp. 4206-4226
Persistent link: https://www.econbiz.de/10013413353
Saved in:
6
Brand betrayal and moral judgment : consumers' responses to M&A of local foodservice brands
Yu, Heyao
;
Legendre, Tiffany S.
;
Jung, InHaeng
- In:
International journal of contemporary hospitality management
34
(
2022
)
12
,
pp. 4592-4608
Persistent link: https://www.econbiz.de/10013455343
Saved in:
7
Consumer-based brand equity of a destination for sport tourists versus non-sport tourists
Tasci, Asli DA
;
Hahm, Jeeyeon
;
Breiter Terry, Deborah
- In:
Journal of vacation marketing : an international journal
24
(
2018
)
1
,
pp. 62-78
Persistent link: https://www.econbiz.de/10011876084
Saved in:
8
An analysis of destination image for emerging markets of Turkey
Atadil, Hilmi A.
;
Sirakaya-Turk, Ercan
;
Altintas, Volkan
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 37-54
Persistent link: https://www.econbiz.de/10011689373
Saved in:
9
The impact of human-induced environmental destruction on destination image perception and travel behaviour : the case of Australia's Great Barrier Reef
Salvatierra, Javier
;
Walters, Gabrielle
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
1
,
pp. 73-84
Persistent link: https://www.econbiz.de/10011689412
Saved in:
10
Relationships between brand experiences, personality traits, prestige, relationship quality, and loyalty : an empirical analysis of coffeehouse brands
Choi, Young Gin
;
Ok, Chihyung
;
Hyun, Sunghyup Sean
- In:
International journal of contemporary hospitality management
29
(
2017
)
4
,
pp. 1185-1202
Persistent link: https://www.econbiz.de/10011708009
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