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subject:"Relationship marketing"
~subject:"Suchmaschine"
~subject:"Virales Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"Web-Controlling"
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Relationship marketing
Suchmaschine
Virales Marketing
Web analytics
121
Webanalyse
121
Social Web
45
Social web
45
Internet marketing
36
Online-Marketing
36
Consumer behaviour
29
Konsumentenverhalten
29
Online retailing
12
Online-Handel
12
Website
12
Advertising effects
11
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11
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11
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9
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9
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netnography
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8
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Angeloni, Silvia
1
Buttle, Francis A.
1
Chaffey, Dave
1
Duijn, Meryl
1
Ertimur, Burc̜ak
1
Gabl, Sabrina
1
Garga, Pawan
1
Gilly, Mary C.
1
Gottschalk, Carsten
1
Groeger, Lars
1
Haans, Hans
1
Harrigan, Paul
1
Hemetsberger, Andrea
1
Horster, Eric
1
Hout, Roel van
1
Huang, He
1
Ismail, Ahmed Rageh
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Kauffman, Robert J.
1
Kim, Daejoong
1
Kim, Song Ee
1
Kulmala, Marianne
1
Kumar, Apoorva
1
Lee, Wei-Na
1
Lehto, Xinran Y.
1
Li, Zhihong
1
McGuirk, Mike
1
Mesiranta, Nina
1
Nam, Yoonjae
1
Noort, Guda van
1
Pandey, Anuja
1
Patron, Mark
1
Raassens, Néomie
1
Reynolds, Jonathan
1
Rossi, Claudio
1
Ting, I-hsien
1
Tuominen, Pekka
1
Voorveld, Hilde A. M.
1
Wang, Kai-yu
1
Wieser, Verena E.
1
Wu, Hui-ju
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Academy of Marketing
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Electronic commerce research and applications
1
International journal of contemporary hospitality management
1
International journal of networking and virtual organisations : IJNVO
1
International journal of technology marketing : IJTMkt
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of fashion marketing and management
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of internet commerce
1
Journal of marketing analytics : JMA
1
Journal of marketing communications
1
Journal of marketing management : MM
1
Journal of marketing theory and practice : JMTP
1
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
1
Journal of targeting, measurement and analysis for marketing
1
Journal of vacation marketing : an international journal
1
Manthan : journal of commerce and management
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Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
21
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1
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21
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1
Performing web analytics with Google Analytics 4 : a platform review
McGuirk, Mike
- In:
Journal of marketing analytics : JMA
11
(
2023
)
4
,
pp. 854-868
Persistent link: https://www.econbiz.de/10014537411
Saved in:
2
An analytical model for comparing the profitability of competing online marketing channels : search engine marketing versus e-commerce marketplace
Angeloni, Silvia
;
Rossi, Claudio
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 534-549
Persistent link: https://www.econbiz.de/10012607677
Saved in:
3
A netnographic and regression approach to study customer skepticism towards online travel companies
Kumar, Apoorva
;
Garga, Pawan
- In:
Manthan : journal of commerce and management
7
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012291504
Saved in:
4
Public brand auditing : a pathway to brand accountability
Gabl, Sabrina
;
Wieser, Verena E.
;
Hemetsberger, Andrea
-
2017
Persistent link: https://www.econbiz.de/10011593003
Saved in:
5
Word-of-mouth marketing influence on offline and online communications : evidence from case study research
Groeger, Lars
;
Buttle, Francis A.
- In:
Journal of marketing communications
20
(
2014
)
1/2
,
pp. 21-41
Persistent link: https://www.econbiz.de/10010243432
Saved in:
6
Special issue: Academy of Marketing Conference 2012 : Marketing: Catching the technology wave
Harrigan, Paul
(
contributor
)
-
Academy of Marketing
-
2013
Persistent link: https://www.econbiz.de/10009775595
Saved in:
7
Discovering interest groups for marketing in virtual communities : an integrated approach
Wang, Kai-yu
;
Ting, I-hsien
;
Wu, Hui-ju
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1360-1366
Persistent link: https://www.econbiz.de/10009755996
Saved in:
8
Search engine advertisements : the impact of advertising statements on click-through and conversion rates
Haans, Hans
;
Raassens, Néomie
;
Hout, Roel van
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
2
,
pp. 151-163
Persistent link: https://www.econbiz.de/10009742805
Saved in:
9
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
10
Organic and amplified eWOM in consumer fashion blogs
Kulmala, Marianne
;
Mesiranta, Nina
;
Tuominen, Pekka
- In:
Journal of fashion marketing and management
17
(
2013
)
1
,
pp. 20-37
Persistent link: https://www.econbiz.de/10009732068
Saved in:
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