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subject:"Sponsoring"
~subject:"Event-Marketing"
~subject:"Firm performance"
~type_genre:"Aufsatz in Zeitschrift"
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Search: subject_exact:"IndyCar series"
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Sponsoring
Event-Marketing
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Motorsport
79
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30
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22
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22
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19
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19
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19
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18
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12
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2
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2
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2
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1
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International journal of sport management and marketing : IJSMM
7
International journal of sports marketing & sponsorship
5
Journal of advertising research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Applied economics
1
Industrial and corporate change
1
International journal of management and marketing research : IJMMR
1
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Journal of marketing channels : ... distribution systems, strategy, and management
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Managerial and decision economics : MDE ; the international journal of research and progress in management economics
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
26
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1
The key importance of spending on research and development in Formula One
Loník, Ivan
;
Kotrba, Vojtěch
- In:
Managerial and decision economics : MDE ; the …
45
(
2024
)
1
,
pp. 70-79
Persistent link: https://www.econbiz.de/10014443252
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2
An examination of sponsor outcomes at different tiers of IndyCar sponsorship
Evans, Zachary
;
Eddy, Terry
- In:
Sport marketing quarterly : preferred journal of the …
31
(
2022
)
2
,
pp. 113-127
Persistent link: https://www.econbiz.de/10013346951
Saved in:
3
Analyzing price premiums in international sponsorship exchange : what drives marketing costs in formula one racing?
Jensen, Jonathan A.
;
Cobbs, Joe B.
;
Albano, Benjamin
; …
- In:
Journal of advertising research
61
(
2021
)
1
,
pp. 44-57
Persistent link: https://www.econbiz.de/10012533655
Saved in:
4
Prioritizing sponsorship resources in formula one racing : a longitudinal analysis
Cobbs, Joe
;
Tyler, B. David
;
Jensen, Jonathan A.
;
Chan, …
- In:
Journal of sport management : the official journal of …
31
(
2017
)
1
,
pp. 96-110
Persistent link: https://www.econbiz.de/10011669269
Saved in:
5
Business model configurations and performance : a qualitative comparative analysis in Formula One racing, 2005 - 2013
Aversa, Paolo
;
Furnari, Santi
;
Haefliger, Stefan
- In:
Industrial and corporate change
24
(
2015
)
3
,
pp. 655-676
Persistent link: https://www.econbiz.de/10011389117
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6
Influences on sponsorship deals in NASCAR : indirect evidence from time on camera
Rotthoff, Kurt William
;
Depken, Craig A.
;
Groothuis, …
- In:
Applied economics
46
(
2014
)
19/21
,
pp. 2277-2289
Persistent link: https://www.econbiz.de/10010417274
Saved in:
7
Predicting return on investment in sport sponsorship : modeling brand exposure, price, and ROI in Formula One automotive competition
Jensen, Jonathan A.
;
Cobbs, Joe B.
- In:
Journal of advertising research
54
(
2014
)
4
,
pp. 435-447
Persistent link: https://www.econbiz.de/10010481182
Saved in:
8
Predictors and outcomes of sport event experiential value : insights from Formula One Petronas Malaysia
Musa, Rosidah
;
Kassim, Rezian-na Muhammad
- In:
International journal of management and marketing …
6
(
2013
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10009745286
Saved in:
9
Facilitating sponsorship channels in the business model of motorsports
Cobbs, Joe
;
Hylton, Melissa
- In:
Journal of marketing channels : ... distribution …
19
(
2012
)
3
,
pp. 173-192
Persistent link: https://www.econbiz.de/10009578205
Saved in:
10
The formula one Australian Grand Prix : exploring the triple bottom line
Fairley, Sheranne
;
Tyler, B. David
;
Kellett, Pamm
; …
- In:
Sport management review
14
(
2011
)
2
,
pp. 141-152
Persistent link: https://www.econbiz.de/10009160475
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