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subject:"Television advertising"
~isPartOf:"Breaking new ground in theory and practice"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of marketing"
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Search: subject_exact:"Werbeeffizienz"
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Television advertising
Advertising effects
263
Werbewirkung
263
Advertising
147
Werbung
146
Consumer behaviour
110
Konsumentenverhalten
110
Internet marketing
51
Online-Marketing
51
Brand management
36
Markenführung
36
Brand image
35
Markenimage
35
advertising
30
USA
27
United States
27
Product Placement
26
Product placement
26
Children
23
Fernsehwerbung
23
Kinder
23
Gender
21
Geschlecht
21
Target group
21
Zielgruppe
21
Psychology of advertising
20
Werbepsychologie
20
Brand
16
Cognition
16
Kognition
16
Markenartikel
16
Social Web
16
Social web
16
Sponsoring
16
Sponsorship
16
Emotion
15
Celebrity endorsement
13
Celebrity-Werbung
13
Advertising planning
12
Computerspiel
12
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23
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Cauberghe, Verolien
2
Hudders, Liselot
2
Pelsmacker, Patrick de
2
Terlutter, Ralf
2
Arrazola Vacas, María
1
Beal, Virginia
1
Becker, Maren
1
Berkmann, Manuel
1
Blohm, Inga
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Carlson, Brad D.
1
Cauberghe, Veroline
1
Chan, Alan H. S.
1
Charry, Karine M.
1
Cho, Eunji
1
Dens, Nathalie
1
Eelen, Jiska
1
Engel, Larry
1
Gao, Yang
1
Geuens, Maggie
1
Hatzithomas, Leonidas
1
Heath, Chip
1
Hevia Payá, José de
1
Jeon, Jung Ok
1
Jeong, Yongick
1
Kent, Robert J.
1
Kim, Yeuseung
1
Lehnert, Kevin
1
Loewenstein, Jeffrey
1
Mora, José-Domingo
1
Neijens, Peter C.
1
Panic, Katarina
1
Park, Hyun Hee
1
Park, Jai Kwan
1
Pauw, Pieter de
1
Raghunathan, Rajagopal
1
Reijmersdal, Eva A. van
1
Reinares Lara, Ricardo
1
Reinares, Pedro
1
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Breaking new ground in theory and practice
International journal of advertising : the quarterly review of marketing communications
Journal of marketing
Journal of advertising research
37
Journal of advertising : official publication of the American Academy of Advertising
21
Journal of marketing communications
13
Journal of promotion management : JPM
7
International journal of advertising : the review of marketing communications
6
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
European journal of marketing : EJM
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
NBER Working Paper
4
NBER working paper series
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Working paper / National Bureau of Economic Research, Inc.
4
Young consumers : insight and ideas for responsible marketers
4
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
3
International journal of sports marketing & sponsorship
3
JMM : the international journal on media management
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
3
Journal of current issues and research in advertising : JCIRA
3
Journal of marketing research : JMR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Psychology & marketing
3
Quantitative marketing and economics : QME
3
APSA 2009 Toronto Meeting Paper
2
Advertising and violence : concepts and perspectives
2
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
2
Faculty & research / Insead : working paper series
2
International advertising and communication : current insights and empirical findings
2
International journal of consumer studies
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of business research : JBR
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing research
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
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ECONIS (ZBW)
23
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1
The effect of content on zapping in TV advertising
Becker, Maren
;
Berkmann, Manuel
;
Reinartz, Werner J.
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
2
Television advertising television : measuring the ability of television promos to deliver ratings for new programs using single-source data
Beal, Virginia
;
Romaniuk, Jenni
;
Sharp, Byron
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 463-481
Persistent link: https://www.econbiz.de/10011882014
Saved in:
3
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
4
Eye-tracking evidence that happy faces impair verbal message comprehension : the case of health warnings in direct-to-consumer pharmaceutical television commercials
Russell, Cristel Antonia
;
Swasy, John L.
;
Russell, Dale …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 82-106
Persistent link: https://www.econbiz.de/10011687890
Saved in:
5
A longitudinal analysis of the changing roles of gender in advertising : a content analysis of Super Bowl commercials
Hatzithomas, Leonidas
;
Boutsouki, Christina
;
Ziamou, …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 864-887
Persistent link: https://www.econbiz.de/10011618446
Saved in:
6
Some interesting findings about Super Bowl advertising
Taylor, Charles Raymond
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 167-170
Persistent link: https://www.econbiz.de/10011581081
Saved in:
7
Social context and advertising effectiveness : a dynamic study
Mora, José-Domingo
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 325-344
Persistent link: https://www.econbiz.de/10011581221
Saved in:
8
How advertising literacy training affect children's responses to television commercials versus advergames
Hudders, Liselot
;
Cauberghe, Veroline
;
Panic, Katarina
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 909-931
Persistent link: https://www.econbiz.de/10011644533
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
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