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subject:"Theorie"
~source:"econis"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Werbewirkung"
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Theorie
Werbewirkung
5,186
Advertising effects
5,166
Consumer behaviour
2,710
Konsumentenverhalten
2,710
Advertising
2,664
Werbung
2,641
Online-Marketing
1,481
Internet marketing
1,479
Markenführung
860
Brand management
859
Brand image
787
Markenimage
787
Social Web
498
Social web
498
USA
461
United States
460
Brand
400
Markenartikel
391
Emotion
371
Celebrity endorsement
352
Celebrity-Werbung
352
advertising
320
Marketing management
293
Marketingmanagement
293
Fernsehwerbung
261
Television advertising
261
Zielgruppe
250
Psychology of advertising
249
Target group
249
Werbepsychologie
249
Viral marketing
211
Virales Marketing
211
Experiment
210
Product Placement
189
Product placement
189
Perception
176
Wahrnehmung
175
Children
172
Kinder
172
Cognition
166
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56
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Article
125
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26
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Aufsatz in Zeitschrift
Bibliografie enthalten
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127
Hochschulschrift
110
Thesis
94
Graue Literatur
80
Non-commercial literature
80
Arbeitspapier
58
Working Paper
58
Aufsatz im Buch
53
Book section
53
Bibliography included
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13
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English
102
German
48
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1
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Gierl, Heribert
7
Fuchs, Wolfgang
6
Unger, Fritz
6
Esch, Franz-Rudolf
4
Bauer, Hans H.
2
Chung, Chanjin
2
Esteban, Lola
2
Hernández-García, José M.
2
Kaiser, Harry M.
2
Kerr, Gayle
2
Kinnucan, Henry W.
2
Lasogga, Frank
2
McColl, Rod
2
Miao, Yuliang
2
Moser, Klaus
2
Peitz, Martin
2
Reich, Sandra
2
Schwaiger, Manfred
2
Schweidler, Janine
2
Shin, Jiwoong
2
Steffenhagen, Hartwig
2
Zhang, Jianqiang
2
Abedi, Vahideh Sadat
1
Abhisek, Vibhanshu
1
Al-Gamrh, Bakr
1
Ali, Rofin Thirunelvelikaran Mohammed
1
Alston, Julian Mark
1
Anand, Bharat N.
1
Antia, Kersi D.
1
Aravindakshan, Ashwin
1
Asdemir, Kursad
1
Ballauff, Erik
1
Behle, Ivonne
1
Berger, Paul D.
1
Bergkvist, Lars
1
Besbes, Omar
1
Bhattacharjee, Soumyajit
1
Bimpikis, Kostas
1
Bolar, Kartikeya
1
Bombe, Sandra
1
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Marketing : ZFP ; journal of research and management
12
International journal of electronic commerce : IJEC
7
American journal of agricultural economics
5
Europäische Hochschulschriften / 5
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Journal of advertising research
3
Journal of marketing communications
3
Management science : journal of the Institute for Operations Research and the Management Sciences
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Operations research
3
The journal of industrial economics
3
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
2
International journal of advertising : the review of marketing communications
2
Jahrbuch der Absatz- und Verbrauchsforschung
2
Journal für Betriebswirtschaft : management review quarterly
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of institutional and theoretical economics : JITE
2
Journal of marketing research : JMR
2
Journal of nonprofit & public sector marketing
2
Journal of the Operational Research Society : OR
2
Review of marketing science
2
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
The Rand journal of economics
2
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
2
American economic journal
1
Angewandte Medienforschung : Schriftenreihe für die Kommunikationswissenschaft
1
Betriebswirtschaftliche Abhandlungen
1
Böhlau-Studien-Bücher / Grundlagen des Studiums
1
Controlling & Management review / Sonderheft : ZfCM : Zeitschrift für Controlling & Management
1
DUV: Wirtschaftswissenschaft
1
Decision sciences : DS
1
Economia e politica industriale
1
Economica
1
Estudios de economía aplicada : revista promovida por Asepelt, Asociación de Economía Aplicada
1
European economic review : EER
1
European journal of marketing : EJM
1
Gabler Edition Wissenschaft : Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
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ECONIS (ZBW)
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151
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date (oldest first)
1
Recession-proof marketing? : unraveling the impact of advertising efficiency on stock volatility
Al-Gamrh, Bakr
;
Rasul, Tareq Faizur
- In:
International review of financial analysis
92
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014492364
Saved in:
2
A two-sided sales promotions modeling based on agent-based simulation
Turgut, Yakup
;
Bozdag, Cafer Erhan
- In:
Journal of economic interaction and coordination
19
(
2024
)
1
,
pp. 85-119
Persistent link: https://www.econbiz.de/10014502259
Saved in:
3
A synergetic vision of advertising as stimuli to enhance sales
Valderrábano López, Juan Luis
- In:
Estudios de economía aplicada : revista promovida por …
42
(
2024
)
1
,
pp. 13-21
Persistent link: https://www.econbiz.de/10014514880
Saved in:
4
Acceptance of location-based advertising by young consumers : a Stimulus-Organism-Response (S-O-R) model perspective
Kini, Ranjan B.
;
Bolar, Kartikeya
;
Ali, Rofin …
- In:
Information systems management
41
(
2024
)
2
,
pp. 132-150
Persistent link: https://www.econbiz.de/10014514668
Saved in:
5
When politics disgust : emotional versus rational processing of attack ads
Passyn, Kirsten A.
;
LeBaron, David
;
Riggle, Robert J.
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
2
,
pp. 145-178
Persistent link: https://www.econbiz.de/10014514763
Saved in:
6
Targeted advertising with R&D rivalry
Li, Changying
;
Li, Youping
;
Zhang, Jianhu
- In:
Mathematical social sciences
124
(
2023
),
pp. 24-34
Persistent link: https://www.econbiz.de/10014470025
Saved in:
7
A theory of irrelevant advertising : an agency-induced targeting inefficiency
Shin, Jiwoong
;
Shin, Woochoel
- In:
Management science : journal of the Institute for …
69
(
2023
)
8
,
pp. 4481-4497
Persistent link: https://www.econbiz.de/10014339262
Saved in:
8
Determinants of consumer attitudes toward prosocial products : a focus on the communication of love (vs. pride, hope, and compassion) within advertisements
Gierl, Heribert
- In:
Marketing : ZFP ; journal of research and management
45
(
2023
)
1
,
pp. 4-29
Persistent link: https://www.econbiz.de/10014280965
Saved in:
9
Gazing at the gazers : an investigation of travel advertisement modality interference
Zhao, Tong
;
Wong, IpKin Anthony
;
Tong, Pan
;
Li, Nao
; …
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
4
,
pp. 730-746
Persistent link: https://www.econbiz.de/10012880652
Saved in:
10
Brand implications of advertising products with their reflections
Sharma, Nazuk
;
Romero, Marisabel
- In:
The journal of product & brand management
31
(
2022
)
2
,
pp. 310-321
Persistent link: https://www.econbiz.de/10013164326
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