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subject:"USA"
~isPartOf:"International journal of sport management and marketing : IJSMM"
~subject:"Brand management"
~subject:"Dienstleistungsqualität"
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USA
Brand management
Dienstleistungsqualität
Consumer behaviour
107
Konsumentenverhalten
107
Sportmarketing
61
Sports marketing
61
Professional sports
60
Profisport
60
Sport
28
Sports
28
United States
25
Football
24
Fußball
24
Sport event
21
Sportveranstaltung
21
Ball game
20
Ballsport
20
Markenführung
20
Brand image
17
Markenimage
17
Motivation
17
Sport organization
16
Sportorganisation
16
Beziehungsmarketing
11
Relationship marketing
11
Athletes
10
Sponsoring
10
Sponsorship
10
Sportler
10
sport marketing
8
sports marketing
8
consumer behaviour
7
Arbeitsgruppe
6
Emotion
6
Internet marketing
6
Online-Marketing
6
Service quality
6
Social Web
6
Social web
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Article
49
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Article in journal
49
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49
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English
49
Author
All
Greenwell, T. Christopher
3
Wann, Daniel L.
3
Alexandris, Kostas
2
Grieve, Frederick G.
2
Havard, Cody T.
2
Hill, Brad
2
James, Jeffrey D.
2
Lee, Cindy
2
McEvoy, Chad D.
2
Ross, Stephen D.
2
Roy, Donald P.
2
Sotiriadou, Popi
2
Theodorakis, Nicholas D.
2
Won, Doyeon
2
Agyemang, Kwame J. A.
1
Anderson, Dean F.
1
Andrew, Damon P. S.
1
Asada, Akira
1
Babiak, Katherine
1
Barbosa, Belem
1
Bernal-García, Ainara
1
Billings, Andrew C.
1
Biscaia, Rui
1
Bishop, Stacy
1
Blais, Douglas D.
1
Bogle, Kimberly L.
1
Bravo, Gonzalo A.
1
Broda, Michael D.
1
Brown, Matthew T.
1
Brown, Natalie A.
1
Brownlee, Eric A.
1
Bukstein, Scott
1
Carvalho, Cássia Liandra
1
Casper, Jonathan M.
1
Constantino, Magda Sousa
1
Cooper, Coyte G.
1
Daou, Lindos
1
DeGaris, Larry
1
DeShields, Oscar W.
1
Devlin, Michael B.
1
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Published in...
All
International journal of sport management and marketing : IJSMM
Journal of business research : JBR
578
Journal of retailing and consumer services
533
The journal of product & brand management
294
International journal of hospitality management
293
The journal of brand management : an international journal
278
Working paper / National Bureau of Economic Research, Inc.
248
Psychology & marketing
175
Journal of consumer research : JCR ; an interdisciplinary bimonthly
163
The journal of services marketing
131
Asia Pacific journal of marketing and logistics
126
Journal of hospitality marketing & management
113
European journal of marketing : EJM
112
International journal of contemporary hospitality management
112
Journal of travel and tourism marketing
104
Journal of fashion marketing and management
100
Journal of the Academy of Marketing Science
97
International journal of consumer studies
93
Journal of international consumer marketing
93
Cogent business & management
90
Services marketing quarterly
87
Journal of marketing communications
85
Journal of strategic marketing
84
Marketing intelligence & planning
84
The journal of consumer marketing
84
The service industries journal
82
International journal of retail & distribution management
80
Journal of marketing
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
77
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
75
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
74
Marketing letters : a journal of research in marketing
66
Journal of marketing management : MM
65
Journal of global marketing
64
Journal of promotion management : innovations in planning and applied research
64
International journal of advertising : the review of marketing communications
62
International journal of internet marketing and advertising : IJIMA
61
NBER working paper series
61
Journal of promotion management : JPM
59
Journal of retailing
57
International journal of electronic marketing and retailing : IJEMR
56
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ECONIS (ZBW)
49
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1
Hashtag activism by brand lovers : a netnographic study
Carvalho, Cássia Liandra
;
Barbosa, Belem
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 44-61
Persistent link: https://www.econbiz.de/10014310879
Saved in:
2
Consumption determinants in the National Hockey League : the influence of violence in the USA and Canada
Traugutt, Alexander
;
Greenhalgh, Gregory P.
;
Goebert, Chad
- In:
International journal of sport management and marketing …
23
(
2023
)
1/2
,
pp. 154-173
Persistent link: https://www.econbiz.de/10014310905
Saved in:
3
The influence of music on self-paced fitness consumers' perceived motivational qualities and optimal level of emotional state and satisfaction with exercise experience
Williams, Antonio S.
;
Park, Byungik
;
Pedersen, Zack P.
- In:
International journal of sport management and marketing …
23
(
2023
)
4
,
pp. 310-326
Persistent link: https://www.econbiz.de/10014311074
Saved in:
4
Eliciting emotional attachment : Jordan brand and college fan purchasers
Harrison, C. Keith
;
Babiak, Katherine
;
Tingle, Jacob K.
; …
- In:
International journal of sport management and marketing …
23
(
2023
)
6
,
pp. 465-492
Persistent link: https://www.econbiz.de/10014428327
Saved in:
5
Winning the loyalty cup : impact of symbol-related brand elements on brand loyalty of sports clubs
Reghunathan, Aravind
;
Joseph, Joshy
- In:
International journal of sport management and marketing …
21
(
2021
)
3/4
,
pp. 245-264
Persistent link: https://www.econbiz.de/10012697147
Saved in:
6
Athlete brand identity, image and congruence : a systematic literature review
Linsner, Annika
;
Sotiriadou, Popi
;
Hill, Brad
; …
- In:
International journal of sport management and marketing …
21
(
2021
)
1/2
,
pp. 103-133
Persistent link: https://www.econbiz.de/10012523576
Saved in:
7
The brand attachment and consumer behaviour in sports marketing contexts : the case of football fans in Portugal
Vieira, Carla Barbosa
;
Sousa, Bruno
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 29-46
Persistent link: https://www.econbiz.de/10012523247
Saved in:
8
The structure, content and context of achieved celebrity brands : a study of footballers in their brandscapes
Zarkada, Anna
;
Tzoumaka, Eugenia
- In:
International journal of sport management and marketing …
20
(
2020
)
1/2
,
pp. 92-117
Persistent link: https://www.econbiz.de/10012523263
Saved in:
9
Supporting sacrifice or condemning belief : consumer reactions to Nike's advertising campaign featuring Colin Kaepernick
Asada, Akira
;
Sanderson, Jimmy
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 334-355
Persistent link: https://www.econbiz.de/10012523446
Saved in:
10
Mobile marketing influence on football fan behaviour : the case of FC Persepolis
Mohammadkazemi, Reza
;
Ebrahimi, Bahman P.
;
Shiri, Mahmood
- In:
International journal of sport management and marketing …
20
(
2020
)
5/6
,
pp. 405-427
Persistent link: https://www.econbiz.de/10012523515
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