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subject:"United States"
~isPartOf:"Health marketing quarterly"
~subject:"Deutschland"
~subject:"prescription drugs"
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United States
Deutschland
prescription drugs
Direct marketing
34
Direktmarketing
34
Arzneimittel
31
Pharmaceuticals
31
Advertising
25
Werbung
25
Advertising effects
19
Werbewirkung
19
Consumer behaviour
15
Konsumentenverhalten
15
Pharmaceutical industry
14
Pharmaindustrie
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USA
8
Internet marketing
7
Online-Marketing
7
Physicians
5
Ärzte
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DTC advertising
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Patienten
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Patients
4
direct-to-consumer advertising
4
Gesundheitsrisiko
3
Health risk
3
Information behaviour
3
Informationsverhalten
3
physicians
3
prescription drug advertising
3
Bibliometrics
2
Bibliometrie
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Direct-to-consumer advertising
2
Gesundheitsversorgung
2
Health care
2
Internet
2
Jugendliche
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Psychische Krankheit
2
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13
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Aikin, Kathryn J.
3
Sullivan, Helen W.
3
O'Donoghue, Amie C.
2
Alperstein, Neil M.
1
An, Soontae
1
Berktold, Jennifer
1
Betts, Kevin R.
1
Bhutada, Nilesh S.
1
Blose, Julia E.
1
Brown, Jane D.
1
Cook, Christopher L.
1
Crawley, Lavera M.
1
Delorme, Denise E.
1
Fogel, Joshua A.
1
Hagenbuch, David
1
Hisaw, Lisa
1
Hoverman, Victoria J.
1
Huh, Jisu
1
Illes, Judy
1
Jin, Hyun Seung
1
Koku, Paul Sergius
1
Love, Brad
1
Mack, Rhonda W.
1
Mackert, Michael
1
Novick, Daniel
1
Perri, Matthew
1
Reid, Leonard N.
1
Rupert, Douglas J.
1
Stein, Karen
1
Willoughby, Jessica Fitts
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Health marketing quarterly
SpringerLink / Bücher
22
Europäische Hochschulschriften / 5
7
Springer eBook Collection / Business and Economics
7
Research
5
Arbeitspapiere zur mathematischen Wirtschaftsforschung
4
Die Bank
4
Journal of advertising research
4
Kundenmanagement & Electronic Commerce
4
Management revue : socio-economic studies
4
Working paper / Dialog Marketing Competence Center
4
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
3
Berichte aus der Betriebswirtschaft
3
Direct marketing
3
Direct marketing : an international journal
3
Ernährung, Kultur, Lebensqualität : Wege regionaler Nachhaltigkeit
3
Gabler Edition Wissenschaft
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
3
Springer Gabler Research
3
The journal of law & economics
3
Thünen-series of applied economic theory : working paper
3
Versicherungswirtschaft : Magazin für Führungskräfte und Entscheider
3
Working paper / National Bureau of Economic Research, Inc.
3
Aktuelle Fragen in der Versicherungswirtschaft : mit Beiträgen zu den Themen - Zukunftsfragen der deutschen Lebensversicherungswirtschaft - Kapitalanlagerisiken im langfristigen Geschäft - Fondsmodelle in der GKV - Wertorientierte Steuerung in der Rückversicherung - Chancen und Perspektiven...
2
American journal of agricultural economics
2
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
2
Basler Schriften zum Marketing
2
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
2
Contributions to Management Science
2
Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Direct Banking : wie virtuelle Institute das Bankgeschäft revolutionieren
2
Direkt-Marketing : Praxiswissen für erfolgreichen Kundendialog
2
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
2
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ECONIS (ZBW)
13
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1
Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
Berktold, Jennifer
; …
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
Saved in:
2
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
3
Actors in whitespace : communicating risk information on pharmaceutical websites
O'Donoghue, Amie C.
;
Sullivan, Helen W.
;
Rupert, Douglas J.
- In:
Health marketing quarterly
36
(
2019
)
2
,
pp. 152-167
Persistent link: https://www.econbiz.de/10012200135
Saved in:
4
Do dissonant ad visuals cause consumers to discount prescription drug side effects?
Hagenbuch, David
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 337-353
Persistent link: https://www.econbiz.de/10012200161
Saved in:
5
Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.
;
Sullivan, Helen W.
;
O'Donoghue, Amie C.
- In:
Health marketing quarterly
33
(
2016
)
4
,
pp. 291-306
Persistent link: https://www.econbiz.de/10011628478
Saved in:
6
Awareness of and attitudes toward direct-to-consumer prescription drug advertising among young adults
Alperstein, Neil M.
- In:
Health marketing quarterly
31
(
2014
)
3
,
pp. 231-245
Persistent link: https://www.econbiz.de/10010489679
Saved in:
7
Educational content and health literacy issues in direct-to-consumer advertising of pharmaceuticals
Mackert, Michael
;
Love, Brad
- In:
Health marketing quarterly
28
(
2011
)
3
,
pp. 205-218
Persistent link: https://www.econbiz.de/10009302887
Saved in:
8
Direct-to-consumer antidepressant ads and young adults' beliefs about depression
An, Soontae
;
Jin, Hyun Seung
;
Brown, Jane D.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 259-278
Persistent link: https://www.econbiz.de/10003933197
Saved in:
9
Direct-to-consumer advertising in black and white : racial differences in placement patterns of print advertisements for health products and messages
Crawley, Lavera M.
;
Hisaw, Lisa
;
Illes, Judy
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 279-292
Persistent link: https://www.econbiz.de/10003933230
Saved in:
10
Direct-to-consumer advertising skepticism and the use and perceived usefulness of prescription drug information sources
Delorme, Denise E.
;
Huh, Jisu
;
Reid, Leonard N.
- In:
Health marketing quarterly
26
(
2009/10
)
4
,
pp. 293-314
Persistent link: https://www.econbiz.de/10003933235
Saved in:
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