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subject:"United States"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Age group"
~subject:"Salespeople"
~subject:"Werbung"
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United States
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Salespeople
Werbung
Sales promotion
26
Verkaufsförderung
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10
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Marketing management
8
Marketingmanagement
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advertising effectiveness
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1997-2004
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Arnold, Mark J.
1
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1
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Ketelaar, Paul E.
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Laurent, Gilles
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Liu, Fang
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Magnusson, Peter
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Nelson, Richard
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Ogle, Jennifer Paff
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Xie, Guang-Xin
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Yan, Ruoh-nan
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Yousaf, Salman
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Journal of marketing communications
Journal of the Academy of Marketing Science
Journal of retailing and consumer services
12
Journal of business research : JBR
11
Journal of promotion management : JPM
9
Journal of retailing
8
Journal of marketing research : JMR
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of economic issues : IJEI
5
The journal of personal selling & sales management : JPSSM
5
Journal of advertising research
4
Journal of marketing
4
Journal of promotion management : innovations in planning and applied research
4
Psychology & marketing
4
Report / Marketing Science Institute
4
Sport marketing quarterly : preferred journal of the Sport Marketing Association
4
Agricultural and resource economics review : ARER
3
European journal of marketing : EJM
3
European journal of operational research : EJOR
3
International journal of sport management and marketing : IJSMM
3
Journal of the Operational Research Society : OR
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
The journal of business & industrial marketing
3
Vision : the journal of business perspective
3
Business Guides on the Go
2
CUDARE working paper series
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of industrial organization
2
International journal of logistics : research and applications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of business-to-business marketing
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
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ECONIS (ZBW)
9
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1
Behaviorally targeted location-based mobile marketing
Bernritter, Stefan F.
;
Ketelaar, Paul E.
;
Sotgiu, Francesca
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
4
,
pp. 677-702
Persistent link: https://www.econbiz.de/10012587383
Saved in:
2
Improving the media mix : how promotional products enhance advertising impact
Liu, Fang
;
LeBlanc, H. Paul
;
Kanso, Ali
;
Nelson, Richard
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 577-596
Persistent link: https://www.econbiz.de/10014454796
Saved in:
3
Deceptive advertising and third-person perception : the interplay of generalized and specific suspicion
Xie, Guang-Xin
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 494-512
Persistent link: https://www.econbiz.de/10011613197
Saved in:
4
Promotion mix management : a consumer focused Islamic perspective
Yousaf, Salman
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 215-231
Persistent link: https://www.econbiz.de/10011561363
Saved in:
5
More prizes are not always more attractive : factors increasing prospective sweepstakes participants' sensitivity to the number of prizes
Laporte, Sandra
;
Laurent, Gilles
- In:
Journal of the Academy of Marketing Science
43
(
2015
)
3
,
pp. 395-410
Persistent link: https://www.econbiz.de/10011287120
Saved in:
6
Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits
Grimmer, Martin
;
Woolley, Meghann
- In:
Journal of marketing communications
20
(
2014
)
4
,
pp. 231-250
Persistent link: https://www.econbiz.de/10010390892
Saved in:
7
The impact of message and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-nan
;
Ogle, Jennifer Paff
;
Hyllegard, Karen H.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 203-224
Persistent link: https://www.econbiz.de/10008650938
Saved in:
8
Sales promotions and channel coordination
Wierenga, Berend
;
Soethoudt, Han
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 383-397
Persistent link: https://www.econbiz.de/10003986401
Saved in:
9
Technology readiness and usage : a global-identity perspective
Westjohn, Stanford A.
;
Arnold, Mark J.
;
Magnusson, Peter
; …
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 250-265
Persistent link: https://www.econbiz.de/10003899576
Saved in:
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