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subject:"United States"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Retail price"
~subject:"Werbung"
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Search: subject_exact:"Merchandising"
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United States
Retail price
Werbung
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
9
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Niedrigpreisstrategie
5
USA
5
Werbewirkung
5
Advertising
4
Brand
4
Deutschland
4
Experiment
4
Germany
4
Markenartikel
4
Perception
4
Price promotion
4
Promotions
4
Store flyers
4
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9
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Article
13
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Article in journal
13
Aufsatz in Zeitschrift
13
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English
13
Author
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Abril Barrie, Carmen
1
Barrales-Molina, Vanesa
1
Bogomolova, Svetlana
1
Büyükdağ, Naci
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Craig, Adam W.
1
Dunn, Steven
1
Eger, Ludvík
1
Faulkner, Margaret
1
Hardesty, David M.
1
Jin, Hyun Seung
1
Ki̇tapci, Olgun
1
Kwon, Kyoung-nan
1
Kwon, Yoo Jin
1
Li, Wenjing
1
Li, Zonghuo
1
Malekian, Yaser
1
Maronick, Thomas J.
1
Mičík, Michal
1
Nguyen, Cathy
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Sanchez, Joaquin
1
Song, Lei
1
Soysal, Ayşe Nur
1
Taylor, Jennifer
1
Trinh, Giang
1
Volpe, Richard J.
1
Wang, Di
1
Wu, Yi-Chin
1
Yang, Wensheng
1
Yu, Annie Pei-I
1
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Published in...
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Journal of retailing and consumer services
Journal of retailing
15
Journal of business research : JBR
10
Journal of promotion management : JPM
9
Journal of marketing research : JMR
7
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Journal of promotion management : innovations in planning and applied research
5
European journal of marketing : EJM
4
Journal of advertising research
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Report / Marketing Science Institute
4
Agricultural and resource economics review : ARER
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing
3
Journal of the Operational Research Society : OR
3
Marketing letters : a journal of research in marketing
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
The international review of retail, distribution and consumer research
3
Vision : the journal of business perspective
3
Asia Pacific journal of marketing and logistics
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
CUDARE working paper series
2
European journal of operational research : EJOR
2
Information systems research : ISR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of electronic marketing and retailing : IJEMR
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of revenue and pricing management
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
2
Retail supply chain management : quantitative models and empirical studies
2
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ECONIS (ZBW)
13
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1
Hidden price promotions : could retailer price promotions backfire?
Li, Wenjing
;
Hardesty, David M.
;
Craig, Adam W.
;
Song, Lei
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209547
Saved in:
2
Omnichannel retailing operations with coupon promotions
Li, Zonghuo
;
Yang, Wensheng
;
Jin, Hyun Seung
;
Wang, Di
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012431670
Saved in:
3
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
The effect of specific discount pattern in terms of price promotions on perceived price attractiveness and purchase intention : an experimental research
Büyükdağ, Naci
;
Soysal, Ayşe Nur
;
Ki̇tapci, Olgun
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012269008
Saved in:
6
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
7
Customer-oriented communication in retail and net promoter score
Eger, Ludvík
;
Mičík, Michal
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011645147
Saved in:
8
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
9
Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen
;
Sanchez, Joaquin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
Saved in:
10
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
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