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subject:"United States"
~isPartOf:"Journal of retailing and consumer services"
~subject:"USA"
~subject:"Werbung"
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United States
USA
Werbung
Sales promotion
62
Verkaufsförderung
62
Consumer behaviour
51
Konsumentenverhalten
51
Einzelhandel
24
Retail trade
24
Preismanagement
12
Pricing strategy
12
Beziehungsmarketing
9
Relationship marketing
9
Ladengestaltung
7
Online retailing
7
Online-Handel
7
Rabatt
7
Rebate
7
Store design
7
Brand management
6
Food retailing
6
Lebensmitteleinzelhandel
6
Markenführung
6
Advertising effects
5
Einzelhandelspreis
5
Kundenbindungsprogramm
5
Low-cost strategy
5
Loyalty program
5
Niedrigpreisstrategie
5
Retail price
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Werbewirkung
5
Advertising
4
Brand
4
Deutschland
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Experiment
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Germany
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Markenartikel
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Perception
4
Price promotion
4
Promotions
4
Store flyers
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English
9
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Gázquez-Abad, Juan Carlos
2
Martínez-López, Francisco J.
2
Barrales-Molina, Vanesa
1
Bogomolova, Svetlana
1
Cheng, Yin-Hui
1
Chuang, Shih-Chieh
1
Cohen, Justin
1
Dunn, Steven
1
Eger, Ludvík
1
Faulkner, Margaret
1
Kwon, Kyoung-nan
1
Kwon, Yoo Jin
1
Malekian, Yaser
1
Maronick, Thomas J.
1
Mičík, Michal
1
Nguyen, Cathy
1
Rasti-Barzoki, Morteza
1
Romaniuk, Jenni
1
Taylor, Jennifer
1
Trinh, Giang
1
Volpe, Richard J.
1
Wu, Yi-Chin
1
Yu, Annie Pei-I
1
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Journal of retailing and consumer services
Journal of promotion management : JPM
8
Journal of retailing
8
Journal of business research : JBR
6
Working paper / National Bureau of Economic Research, Inc.
6
American journal of agricultural economics
5
International journal of economic issues : IJEI
5
Journal of marketing communications
5
Journal of advertising research
4
Journal of marketing research : JMR
4
Journal of promotion management : innovations in planning and applied research
4
Journal of the Academy of Marketing Science
4
Psychology & marketing
4
Report / Marketing Science Institute
4
Agricultural and resource economics review : ARER
3
European journal of marketing : EJM
3
International journal of sport management and marketing : IJSMM
3
Journal of marketing
3
Journal of the Operational Research Society : OR
3
NICPRE / National Institute for Commodity Promotion Research and Evaluation
3
Sport marketing quarterly : preferred journal of the Sport Marketing Association
3
Vision : the journal of business perspective
3
European journal of operational research : EJOR
2
International economics & finance journal : (IEFJ)
2
International journal of advertising : the review of marketing communications
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Report / Marketing Science Institute / Marketing Science Institute
2
The American economic review
2
The McGraw-Hill/Irwin series in marketing
2
The journal of personal selling & sales management : JPSSM
2
A Ronald Press Publication
1
Acta Universitatis Danubius / Oeconomica
1
Administrative Sciences : open access journal
1
Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, Marktforschung und Agrarpolitik
1
Agribusiness : an internat. journal
1
Aktuelle Managementstrategien zur Erweiterung der Erlösbasis von Krankenhäusern : mit innovativen Versorgungsansätzen zur Erlösoptimierung
1
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ECONIS (ZBW)
9
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1
The influence of sharing versus self-use on the preference for different types of promotional offers
Yu, Annie Pei-I
;
Chuang, Shih-Chieh
;
Cheng, Yin-Hui
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238338
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
A game theoretic approach to coordinate price promotion and advertising policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
4
Customer-oriented communication in retail and net promoter score
Eger, Ludvík
;
Mičík, Michal
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 142-149
Persistent link: https://www.econbiz.de/10011645147
Saved in:
5
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
6
Price promotion landscape in the US and UK : depicting retail practice to inform future research agenda
Bogomolova, Svetlana
;
Dunn, Steven
;
Trinh, Giang
; …
- In:
Journal of retailing and consumer services
25
(
2015
),
pp. 1-11
Persistent link: https://www.econbiz.de/10011313622
Saved in:
7
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
8
Heterogeneity of deal proneness : value-mining, price-mining, and encounters
Kwon, Kyoung-nan
;
Kwon, Yoo Jin
- In:
Journal of retailing and consumer services
20
(
2013
)
2
,
pp. 182-188
Persistent link: https://www.econbiz.de/10009734323
Saved in:
9
Consumer perceptions of extended warranties
Maronick, Thomas J.
- In:
Journal of retailing and consumer services
14
(
2007
)
3
,
pp. 224-231
Persistent link: https://www.econbiz.de/10003458655
Saved in:
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