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subject:"United States"
~language:"eng"
~person:"Bateson, John E. G."
~subject:"Marketing"
~subject:"Services marketing"
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United States
Marketing
Services marketing
Dienstleistung
7
Fallstudiensammlung
2
Management
2
Marketingstrategie
2
Business start-up
1
Dienstleistungsmarketing
1
Dienstleistungsqualität
1
Dienstleistungssektor
1
Forschung
1
Marketing management
1
Marketingmanagement
1
Pioneering founders
1
Research
1
Service community
1
Service industry
1
Service quality
1
Service research field
1
Service research history
1
Service wisdom
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Services
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USA
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Unternehmensgründung
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6
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English
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Bateson, John E. G.
Bitner, Mary Jo
15
Zeithaml, Valarie A.
12
Grönroos, Christian
9
Lovelock, Christopher H.
9
Gremler, Dwayne D.
8
Palmer, Adrian
6
Berry, Leonard L.
5
Fisk, Raymond P.
5
Freeman, Richard B.
5
Kleinaltenkamp, Michael
5
Vargo, Stephen L.
5
Baron, Steve
4
Bruhn, Manfred
4
Furrer, Olivier
4
Gabbott, Mark
4
Grove, Stephen J.
4
Jensen, J. Bradford
4
Lusch, Robert F.
4
Wirtz, Jochen
4
Clow, Kenneth E.
3
Cravino, Javier
3
Crinò, Rosario
3
Doerr, John E.
3
Duarte, Margarida
3
Harris, Kim
3
Helkkula, Anu
3
Hoffman, Kenneth Douglas
3
Huang, Ming-Hui
3
Jaakkola, Elina
3
John, Joby
3
Kletzer, Lori G.
3
Law, Marc T.
3
Leonardi, Marco
3
Levchenko, Andrei A.
3
McColl-Kennedy, Janet R.
3
Peterson, Jim
3
Polese, Francesco
3
Restuccia, Diego
3
Rojas, Marco
3
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USB Cologne (EcoSocSci)
5
ECONIS (ZBW)
1
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1
Services marketing
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
2011
-
4. ed., internat. ed.
Persistent link: https://www.econbiz.de/10008687286
Saved in:
2
Services marketing : concepts, strategies & cases
Hoffman, Kenneth Douglas
;
Bateson, John E. G.
-
2006
-
3. ed., internat. student ed.
Persistent link: https://www.econbiz.de/10004878634
Saved in:
3
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, K. Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10001354939
Saved in:
4
Managing services marketing : text and readings
Bateson, John E. G.
;
Hoffman, Kenneth Douglas
-
1999
-
4. ed.
Persistent link: https://www.econbiz.de/10004005281
Saved in:
5
Managing services marketing : text and readings
Bateson, John E. G.
(
contributor
)
-
1992
-
2. ed.
Persistent link: https://www.econbiz.de/10004138658
Saved in:
6
Managing services marketing : text and readings
Bateson, John E. G.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10004081759
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