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subject:"United States"
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Search: subject_exact:"Direct marketing"
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United States
Direktmarketing
1,888
Direct marketing
1,578
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351
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328
Consumer behaviour
267
Konsumentenverhalten
257
Theorie
193
Theory
193
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174
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174
Online-Marketing
173
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167
Werbewirkung
167
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163
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154
USA
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Werbung
146
Marketingmanagement
143
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142
Arzneimittel
141
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140
Marketing
124
direct marketing
99
Pharmaceutical industry
77
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77
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72
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59
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59
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54
E-Mail
49
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Berndt, Ernst R.
3
Karlan, Dean
3
Albers, Sönke
2
Baier, Martin
2
Bond, Craig A.
2
Bond, Jennifer Keeling
2
Freund, Werner
2
Goldsmith, Ronald E.
2
Greß, Stefan
2
Huh, Jisu
2
Kindermann, Harald
2
Koku, Paul Sergius
2
Krafft, Manfred
2
Maas, Stephanie
2
McFadden, Dawn Thilmany
2
Morimoto, Mariko
2
Myers, Susan D.
2
Reid, Leonard N.
2
Sinkinson, Michael
2
Smejkal, Angela
2
Spiller, Lisa D.
2
Stafford, Marla Royne
2
Starc, Amanda
2
Werani, Thomas
2
Wood, Daniel H.
2
Abdelmoumene, Ahmed
1
Akhter, Syed H.
1
Albaum, Gerald
1
Alok Singh
1
Amasaka, Kakuro
1
An, Soontae
1
Andressen, B. Michael
1
Ash, Mary Kay
1
Atkin, Joann L.
1
Aurand, Timothy W.
1
Avery, Jill
1
Bacile, Todd J.
1
Bakker, Frank G. A. de
1
Bamossy, Gary J.
1
Banerjee, Sy
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American Marketing Association / Cincinnati Chapter
1
American Marketing Association / Public Utilities Section
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Conference the Regulation of Medical Innovation and Pharmaceutical Markets <2001, Chicago, Ill.>
1
Fachhochschule Reutlingen / European School of Business
1
Inter-American Development Bank
1
MacLean Center for Clinical Medical Ethics
1
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1
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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1
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Health marketing quarterly
8
Journal of advertising research
4
Direct marketing : an international journal
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
The journal of law & economics
3
Working paper / National Bureau of Economic Research, Inc.
3
American journal of agricultural economics
2
European journal of operational research : EJOR
2
IFM-Materialien
2
Innovation and marketing in the pharmaceutical industry : emerging practices, research, and policies
2
Interactive and multi-channel marketing
2
International journal of pharmaceutical and healthcare marketing : IJPHM
2
Journal of business & economics research
2
Journal of retailing and consumer services
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Advertising in developing and emerging countries : the economic, political and social context
1
Agricultural and resource economics review : ARER
1
Akron business and economic review
1
Arbeitspapier / Westfälische Wilhelms-Universität Münster, Marketing Centrum Münster
1
Beiträge des Instituts für Empirische Wirtschaftsforschung
1
Bridging the gap between advertising academia and practice
1
Business and human rights
1
Chatham House series on change in American politics
1
Contemporary economics
1
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1
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1
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1
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1
Diskussionsbeiträge aus dem Fachbereich Wirtschaftswissenschaften der Universität Duisburg-Essen, Standort Essen
1
Dokumentationen / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e.V.
1
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
1
Effizienz, Qualität und Nachhaltigkeit im Gesundheitswesen : Theorie und Politik öffentlichen Handelns, insbesondere in der Krankenversicherung ; Festschrift zum 65. Geburtstag von Eberhard Wille
1
Enterprise & society : the international journal of business history
1
Frontiers in health policy research
1
Harvard business review : HBR
1
Health affairs : at the intersection of health, health care, and policy
1
Intelligent systems in accounting finance and management : international journal
1
International business realisms : globalizing locally responsive and internationally connected business disciplines
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ECONIS (ZBW)
140
USB Cologne (EcoSocSci)
1
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1
Revisiting Pfizer's DTCA of Lipitor using Dr. Jarvik as a spokesperson : analyses under the teleological and deontological theories of ethics
Koku, Paul Sergius
- In:
Journal of global marketing
35
(
2022
)
1
,
pp. 99-114
Persistent link: https://www.econbiz.de/10012821776
Saved in:
2
The gender gap in self-promotion
Exley, Christine L.
;
Kessler, Judd B.
-
2019
Persistent link: https://www.econbiz.de/10012128937
Saved in:
3
The legal and ethical dimensions of direct-to-consumer advertising of prescription drugs : the case of Pfizer and Lipitor in the United States
Koku, Paul Sergius
- In:
Health marketing quarterly
38
(
2021
)
1
,
pp. 23-34
Persistent link: https://www.econbiz.de/10012607837
Saved in:
4
A local seller's app channel strategy concerning delivery
Tao, Zhiying
;
Gou, Qinglong
;
Zhang, Juzhi
- In:
International journal of production research
58
(
2020
)
1
,
pp. 220-255
Persistent link: https://www.econbiz.de/10012193955
Saved in:
5
Ask your doctor? : direct-to-consumer advertising of pharmaceuticals
Sinkinson, Michael
;
Starc, Amanda
- In:
The review of economic studies : RES
86
(
2019
)
2
,
pp. 836-881
Persistent link: https://www.econbiz.de/10012109388
Saved in:
6
The anywhere, anytime market : the 800-number, direct marketing, and the new networks of consumption
Popp, Richard K.
- In:
Enterprise & society : the international journal of …
19
(
2018
)
3
,
pp. 702-732
Persistent link: https://www.econbiz.de/10011933995
Saved in:
7
Improving direct marketing activities effectiveness using analytical models : RFM vs. logit model on a casino case
Tabaj, Tjas̆a
;
Bratina, Danijel
- In:
Management
13
(
2018
)
4
,
pp. 323-334
Persistent link: https://www.econbiz.de/10012133937
Saved in:
8
Is targeting online information diffusers based on their personality traits and influencer types misleading?
St-Onge, Anik
;
Senecal, Sylvain
;
Fredette, Marc
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 79-86)
.
2017
Persistent link: https://www.econbiz.de/10011540316
Saved in:
9
Perfect versus imperfect direct advertising, and market performance
Esteban, Lola
;
Hernández, José M.
- In:
Journal of economics
122
(
2017
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10011743297
Saved in:
10
Challenges to replication and iteration in field experiments : evidence from two direct mail shots
Bowers, Jake
;
Higgins, Nathaniel
;
Karlan, Dean
;
Tulman, …
- In:
The American economic review
107
(
2017
)
5
,
pp. 462-465
Persistent link: https://www.econbiz.de/10011785886
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