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subject:"Werbewirkung"
~person:"Choi, Hojoon"
~person:"Kaiser, Harry M."
~subject:"Milchmarkt"
~type:"article"
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Werbewirkung
Milchmarkt
Advertising
38
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Advertising effects
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13
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10
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7
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Choi, Hojoon
Kaiser, Harry M.
Pelsmacker, Patrick de
18
Gierl, Heribert
17
Eisend, Martin
16
Septianto, Felix
15
Taylor, Charles Raymond
14
Yoon, Sukki
14
Dahlén, Micael
13
Rosengren, Sara
13
Yoon, Hye Jin
13
Rozendaal, Esther
12
Dens, Nathalie
11
Diehl, Sandra
11
Reijmersdal, Eva A. van
11
Stafford, Marla Royne
11
Torres, Ivonne M.
11
Wilson, Rick T.
11
Bellman, Steven
10
Buijzen, Moniek
10
Chan, Kara
10
Evans, Nathaniel J.
10
Mueller, Barbara
10
Choi, Yung Kyun
9
Ford, John B.
9
Hudders, Liselot
9
Malik, Garima
9
Weinberger, Marc G.
9
Wilbur, Kenneth C.
9
Wu, Linwan
9
Campbell, Colin L.
8
Terlutter, Ralf
8
Zúñiga, Miguel Ángel
8
Chang, Chingching
7
Dodoo, Naa Amponsah
7
Fesenmaier, Daniel R.
7
Fogel, Joshua
7
Hatzithomas, Leonidas
7
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7
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International journal of advertising : the quarterly review of marketing communications
3
American journal of agricultural economics
2
Food policy : economics planning and politics of food and agriculture
2
Journal of agricultural and applied economics
2
Agribusiness : an internat. journal
1
Agricultural and resource economics review : ARER
1
Agricultural economics : the journal of the International Association of Agricultural Economists
1
Applied economics
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of promotion management : JPM
1
New empirical industrial organization & the food system
1
The journal of agricultural economics research
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ECONIS (ZBW)
19
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1
Sexual ad appeals in social media : effects and influences of cultural difference and sexual self-schema
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
International journal of advertising : the review of …
41
(
2022
)
5
,
pp. 910-929
Persistent link: https://www.econbiz.de/10013209475
Saved in:
2
Does advertising content matter? : impacts of healthy eating and anti-obesity advertising on willingness to pay by consumer Body Mass Index
Wang, Ruitong
;
Liaukonyte, Jura
;
Kaiser, Harry M.
- In:
Agricultural and resource economics review : ARER
47
(
2018
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10012062620
Saved in:
3
Feminism and advertising : responses to sexual ads featuring women : how the differential influence of feminist perspectives can inform targeting strategies
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
Northup, Temple
- In:
Journal of advertising research
60
(
2020
)
2
,
pp. 163-178
Persistent link: https://www.econbiz.de/10012293506
Saved in:
4
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
5
Congruity effects and moderating influences in nutrient-claimed food advertising
Choi, Hojoon
;
Reis, Leonard N.
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3430-3438
Persistent link: https://www.econbiz.de/10011514825
Saved in:
6
Do feminists still respond negatively to female nudity in advertising? : investigating the influence of feminist attitudes on reactions to sexual appeals
Choi, Hojoon
;
Yoo, Kyunga
;
Reichert, Tom
;
LaTour, Michael S.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
5
,
pp. 823-845
Persistent link: https://www.econbiz.de/10011618417
Saved in:
7
Trends in the use of statistics in major advertising journals over four decades
Yoo, Kyunga
;
Joo, Eunsin
;
Choi, Hojoon
;
Reid, Leonard
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
3
,
pp. 549-572
Persistent link: https://www.econbiz.de/10011546665
Saved in:
8
The impact of food advertisements on changing eating behaviors : an experimental study
Rusmevichientong, Pimbucha
;
Streletskaya, Nadia A.
; …
- In:
Food policy : economics planning and politics of food …
44
(
2014
),
pp. 59-67
Persistent link: https://www.econbiz.de/10010356287
Saved in:
9
Are nutrient-content claims always effective? : match-up effects between product type and claim type in food advertising
Choi, Hojoon
;
Paek, Hye-jin
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
31
(
2012
)
2
,
pp. 421-443
Persistent link: https://www.econbiz.de/10009744448
Saved in:
10
Economic and health effects of fruit and vegetable advertising : evidence from lab experiments
Liaukonyte, Jura
;
Rickard, Bradley J.
;
Kaiser, Harry M.
; …
- In:
Food policy : economics planning and politics of food …
37
(
2012
)
5
,
pp. 543-553
Persistent link: https://www.econbiz.de/10009661213
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