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subject:"World"
~subject:"Private label"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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World
Private label
Store brand
623
Handelsmarke
621
Consumer behaviour
354
Konsumentenverhalten
354
Brand management
324
Markenführung
324
Brand
277
Markenartikel
276
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258
Retail trade
258
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148
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148
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74
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74
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68
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68
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65
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65
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56
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56
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52
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52
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49
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36
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36
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34
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Dekimpe, Marnik G.
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Fornari, Daniele
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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Journal of retailing and consumer services
12
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4
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3
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2
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2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Harvard-Business-Manager : das Wissen der Besten
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Journal of retailing
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Journal of strategic marketing
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Journal of world trade : law, economic policy, public policy
1
Marketing : ZFP ; journal of research and management
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Omega : the international journal of management science
1
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
1
Research in economics : an international review of economics
1
The Estey Centre journal of international law and trade policy
1
The journal of business & industrial marketing
1
The journal of product & brand management
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ECONIS (ZBW)
50
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1
Should private-label supply manufacturers invest in digital strategies? : a study on Portuguese manufacturers
Silva, Pedro Mendonça
;
Veiga, Filipa Casal
;
Pinto, …
- In:
Journal of strategic marketing
32
(
2024
)
5
,
pp. 665-689
Persistent link: https://www.econbiz.de/10014553350
Saved in:
2
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
3
What is a retail brand : a systematic review of terms and definitions
Chen, Shaoyuan
;
Wang, Pengji
;
Wood, Jacob
- In:
International journal of retail and distribution management
51
(
2023
)
5
,
pp. 653-673
Persistent link: https://www.econbiz.de/10014281096
Saved in:
4
The future of private-label markets : a global convergence approach
Gielens, Katrijn
;
Dekimpe, Marnik G.
;
Mukherjee, Anirban
; …
- In:
International journal of research in marketing : IJRM ; …
40
(
2023
)
1
,
pp. 248-267
Persistent link: https://www.econbiz.de/10014281929
Saved in:
5
What claims best convey the quality of retailers' standard private label products?
Louis, Didier
;
Lombart, Cindy
;
Grappe, Cindy G.
;
Durif, …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1569-1587
Persistent link: https://www.econbiz.de/10014484155
Saved in:
6
Remedy for trademark infringing domain names and counterfeits
Dhingra, Jayems
- In:
Journal of world trade : law, economic policy, public policy
57
(
2023
)
4
,
pp. 643-662
Persistent link: https://www.econbiz.de/10014372946
Saved in:
7
Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands
Kobuszewski Volles, Barbara
;
Van Kerckhove, Anneleen
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014304087
Saved in:
8
Consumers' choice of private label considering reference price and moderating effect
Mao, Zhixin
;
Duan, Yongrui
;
Liu, Wenxia
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014261149
Saved in:
9
The fringe or national brand manufacturer? : an analysis of private label sourcing strategy
Li, Xue
- In:
The journal of business & industrial marketing
37
(
2022
)
4
,
pp. 810-822
Persistent link: https://www.econbiz.de/10013165218
Saved in:
10
Adding budget and premium private labels to standard private labels : established empirical generalizations, emerging empirical insights, and future research
Keller, Kristopher Oliver
;
Dekimpe, Marnik G.
; …
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10013207539
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