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subject:"Zielgruppe"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~subject:"Internet marketing"
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Search: subject_exact:"Web-Marketing"
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Zielgruppe
Internet marketing
Online-Marketing
84
Consumer behaviour
32
Konsumentenverhalten
32
Social Web
24
Social web
24
Advertising
22
Werbung
22
Advertising effects
19
Online retailing
19
Online-Handel
19
Werbewirkung
19
E-commerce
17
Electronic Commerce
17
Search engine
15
Suchmaschine
15
Auction theory
12
Auktionstheorie
12
Internet
12
online advertising
12
Preismanagement
11
Pricing strategy
11
Viral marketing
11
Virales Marketing
11
Theorie
8
Theory
8
Auction
7
Auktion
7
Digital platform
6
Digitale Plattform
6
Information behaviour
6
Informationsverhalten
6
Social network
6
Soziales Netzwerk
6
Learning process
5
Lernprozess
5
Revenue management
5
Revenue-Management
5
Target group
5
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Article
83
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1
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84
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84
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1
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English
84
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Balseiro, Santiago R.
5
Tucker, Catherine
5
Ghose, Anindya
4
Bapna, Ravi
3
Chintagunta, Pradeep K.
3
Goldfarb, Avi
3
Besbes, Omar
2
Burtch, Gordon
2
Dellarocas, Chrysanthos
2
Desai, Preyas S.
2
Despotakis, Stylianos
2
Dukes, Anthony
2
Hosanagar, Kartik
2
Ipeirotis, Panagiotis G.
2
Lambrecht, Anja
2
Li, Beibei
2
Lin, Mingfeng
2
Mirrokni, Vahab
2
Nair, Harikesh
2
Nazerzadeh, Hamid
2
Ofek, Elie
2
Shin, Jiwoong
2
Shin, Woochoel
2
Sun, Monic
2
Viswanathan, Siva
2
Xu, Lizhen
2
Zhang, Heng
2
Adena, Maja
1
Agarwal, Ritu
1
Alaei, Saeed
1
Amaldoss, Wilfred
1
Asadpour, Arash
1
Atahan, Pelin
1
Athey, Susan
1
Aydin, Goker
1
Babar, Yash
1
Balseiro, Santiago
1
Banerjee, Siddhartha
1
Bar-Gill, Sagit
1
Basu, Amit
1
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Management science : journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
199
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
119
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
98
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
International journal of electronic marketing and retailing : IJEMR
84
Journal of internet commerce
78
Journal of promotion management : innovations in planning and applied research
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
47
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
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ECONIS (ZBW)
84
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84
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21
Maximizing sequence-submodular functions and its application to online advertising
Alaei, Saeed
;
Makhdoumi, Ali
;
Malekian, Azarakhsh
- In:
Management science : journal of the Institute for …
67
(
2021
)
10
,
pp. 6030-6054
Persistent link: https://www.econbiz.de/10012665715
Saved in:
22
The impact of social vs. nonsocial referring channels on online news consumption
Bar-Gill, Sagit
;
Inbar, Yael
;
Reichman, Shachar
- In:
Management science : journal of the Institute for …
67
(
2021
)
4
,
pp. 2420-2447
Persistent link: https://www.econbiz.de/10012522796
Saved in:
23
The Bayesian prophet : a low-regret framework for online decision making
Vera, Alberto
;
Banerjee, Siddhartha
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1368-1391
Persistent link: https://www.econbiz.de/10012505985
Saved in:
24
How digital word-of-mouth affects consumer decision making : evidence from doctor appointment booking
Shukla, Aishwarya Deep
;
Gao, Guodong
;
Agarwal, Ritu
- In:
Management science : journal of the Institute for …
67
(
2021
)
3
,
pp. 1546-1568
Persistent link: https://www.econbiz.de/10012506006
Saved in:
25
The effects of search advertising on competitors : an experiment before a merger
Golden, Joseph
;
Horton, John Joseph
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 342-362
Persistent link: https://www.econbiz.de/10012435280
Saved in:
26
Managing market thickness in online business-to-business markets
Bimpikis, Kostas
;
Elmaghraby, Wedad
;
Moon, Ken
;
Zhang, …
- In:
Management science : journal of the Institute for …
66
(
2020
)
12
,
pp. 5783-5822
Persistent link: https://www.econbiz.de/10012391419
Saved in:
27
Marketing agencies and collusive bidding in online ad auctions
Decarolis, Francesco
;
Goldmanis, Maris
;
Penta, Antonio
- In:
Management science : journal of the Institute for …
66
(
2020
)
10
,
pp. 4433-4454
Persistent link: https://www.econbiz.de/10012305249
Saved in:
28
Position ranking and auctions for online marketplaces
Chu, Leon Yang
;
Nazerzadeh, Hamid
;
Zhang, Heng
- In:
Management science : journal of the Institute for …
66
(
2020
)
8
,
pp. 3617-3634
Persistent link: https://www.econbiz.de/10012289184
Saved in:
29
Online fundraising, self-image, and the long-term impact of ask avoidance
Adena, Maja
;
Huck, Steffen
- In:
Management science : journal of the Institute for …
66
(
2020
)
2
,
pp. 722-743
Persistent link: https://www.econbiz.de/10012213227
Saved in:
30
Search personalization using machine learning
Yoganarasimhan, Hema
- In:
Management science : journal of the Institute for …
66
(
2020
)
3
,
pp. 1045-1070
Persistent link: https://www.econbiz.de/10012234538
Saved in:
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