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type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Malaysia"
~subject:"Mobile business"
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Malaysia
Mobile business
Mobile phone
19
Mobiltelefon
19
Consumer behaviour
12
Konsumentenverhalten
12
Mobile communications
10
Mobilkommunikation
10
Mobile Business
9
Mobile Anwendung
7
Mobile application
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Marketing
5
Mobile marketing
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Viral marketing
3
Virales Marketing
3
mobile advertising
3
mobile marketing
3
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Mobility
2
Mobilität
2
SMS advertising
2
Structural equation model
2
Strukturgleichungsmodell
2
mobile application
2
mobile ease of use
2
mobile usefulness
2
smartphone apps
2
smartphones
2
Advertising media
1
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English
9
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Foo, Pik-Yin
2
Atadil, Hilmi A.
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Diep Ngoc Su
1
Dix, Steve
1
Duy Quy Nguyen-Phuoc
1
Erdem, Mehmet
1
Green, Alison
1
Hng, Chi-Yang
1
Izzal Asnira Zolkepli
1
Jamieson, Kyle
1
Karson, Eric
1
Korgaonkar, Pradeep
1
Law, Chun Hung Roberts
1
Lim, Ai-Fen
1
Lim, Vivien Mei-Yin
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Nair, Radha Krishnan
1
Nguyen An Ngoc Nguyen
1
Petrescu, Maria
1
Phau, Ian
1
Rajat Subhra Chatterjee
1
Sharifah Nadiah Syed Mukhiar
1
Shimul, Anwar Sadat
1
Tan, Chekfoung
1
Varnali, Kaan
1
Wang, Liang
1
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International journal of services, economics and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of promotion management : JPM
Journal of retailing and consumer services
8
International journal of business information systems : IJBIS
6
International journal of e-business research : an official publication of the Information Resources Management Association
6
International journal of internet marketing and advertising : IJIMA
5
Information systems research : ISR
4
Journal of business research : JBR
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
Journal of internet commerce
4
Technological forecasting & social change : an international journal
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Young consumers : insight and ideas for responsible marketers
4
Business horizons
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Economic research
2
Electronic commerce research and applications
2
Electronic markets : the international journal on networked business
2
Information systems and e-business management : ISeB
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of technology marketing : IJTMkt
2
Journal of digital banking
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of global marketing
2
Journal of payments strategy & systems
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of the Academy of Marketing Science
2
Management information systems : mis quarterly
2
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ECONIS (ZBW)
9
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date (oldest first)
1
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
2
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
3
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
4
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
5
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
Saved in:
6
A comprehensive review of mobile technology use in hospitality and tourism
Law, Chun Hung Roberts
;
Chan, Irene Cheng Chu
;
Wang, Liang
- In:
Journal of hospitality marketing & management
27
(
2018
)
6
,
pp. 626-648
Persistent link: https://www.econbiz.de/10011919950
Saved in:
7
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
8
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
9
SMS advertising : how message relevance is linkes to the attitude toward the brand
Varnali, Kaan
- In:
Journal of marketing communications
20
(
2014
)
5
,
pp. 339-351
Persistent link: https://www.econbiz.de/10010423019
Saved in:
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