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type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Mobile business"
~subject:"Mobiltelefon"
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Mobile business
Mobiltelefon
Mobile phone
19
Consumer behaviour
12
Konsumentenverhalten
12
Mobile communications
10
Mobilkommunikation
10
Mobile Business
9
Mobile Anwendung
7
Mobile application
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Marketing
5
Mobile marketing
5
Werbung
5
Advertising effects
4
Werbewirkung
4
Viral marketing
3
Virales Marketing
3
mobile advertising
3
mobile marketing
3
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Malaysia
2
Mobility
2
Mobilität
2
SMS advertising
2
Structural equation model
2
Strukturgleichungsmodell
2
mobile application
2
mobile ease of use
2
mobile usefulness
2
smartphone apps
2
smartphones
2
Advertising media
1
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14
Free
1
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19
Aufsatz in Zeitschrift
19
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English
19
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Foo, Pik-Yin
2
Law, Chun Hung Roberts
2
Alhajsaleh, Nael
1
Atadil, Hilmi A.
1
Baidoun, Samir
1
Bebber, Suélen
1
Bilgihan, Anil
1
Birch, Nancy J.
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Culver, Jeffrey N.
1
Diep Ngoc Su
1
Dix, Steve
1
Drakatos, Nikolaos
1
Duy Quy Nguyen-Phuoc
1
Eberle, Luciene
1
Erdem, Mehmet
1
Green, Alison
1
Hamouda, Mohammed
1
Han, Eun Kyoung
1
Hng, Chi-Yang
1
Izzal Asnira Zolkepli
1
Jamieson, Kyle
1
Karson, Eric
1
Ki, Tang Pui
1
Kim, Sang Chon
1
Kim, Soojung
1
Kolsaker, Alisa
1
Korgaonkar, Pradeep
1
Lee, Joonghwa
1
Lim, Ai-Fen
1
Lim, Vivien Mei-Yin
1
Lima, Vinicius Zanchet de
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Milan, Gabriel Sperandio
1
Nair, Radha Krishnan
1
Nguyen An Ngoc Nguyen
1
Ochieng, Daniel Orwa
1
Okumus, Bendegul
1
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Published in...
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International journal of services, economics and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of promotion management : JPM
Telecommunications policy : the international journal of digital economy, data sciences and new media
73
Technological forecasting & social change : an international journal
49
Journal of retailing and consumer services
26
Information economics and policy : IEP
17
International journal of business information systems : IJBIS
16
Journal of business research : JBR
16
Innovation durch Smartphone & Co. : die neuen Geschäftspotenziale mobiler Endgeräte
15
Journal of regulatory economics
15
International journal of e-business research : an official publication of the Information Resources Management Association
13
World development : the multi-disciplinary international journal devoted to the study and promotion of world development
13
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
12
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
11
International journal of industrial organization
11
International journal of electronic business
10
International journal of technology marketing : IJTMkt
10
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
10
International journal of business innovation and research
9
International journal of internet marketing and advertising : IJIMA
9
Journal of development economics
9
Young consumers : insight and ideas for responsible marketers
9
Applied economics letters
8
Asia Pacific journal of marketing and logistics
8
Electronic commerce research
8
Information systems research : ISR
8
Management information systems : mis quarterly
8
Psychology & marketing
8
The journal of product innovation management : an international publication of the Product Development & Management Association
8
Tourism management : research, policies, practice
8
International journal of consumer studies
7
International journal of innovation and technology management
7
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Services marketing quarterly
7
Technovation : the international journal of technological innovation, entrepreneurship and technology management
7
The journal of high technology management research
7
Applied economics
6
Cogent business & management
6
GITAM journal of management : a quarterly publication of GITAM Institute of Management
6
Harvard-Business-Manager : das Wissen der Besten
6
International journal of business excellence
6
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ECONIS (ZBW)
19
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1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
3
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
4
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
5
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
6
Smartphone experience, satisfaction, and referral : an ecosystem perspective
Yazdanparast, Atefeh
;
Tran, Gina A.
- In:
Journal of marketing communications
27
(
2021
)
8
,
pp. 816-839
Persistent link: https://www.econbiz.de/10012697001
Saved in:
7
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
8
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
Saved in:
9
Repurchase intent antecedents of a competitive brand in the smartphones segment
Milan, Gabriel Sperandio
;
Lima, Vinicius Zanchet de
; …
- In:
Journal of marketing communications
25
(
2019
)
5
,
pp. 457-476
Persistent link: https://www.econbiz.de/10012203327
Saved in:
10
Do mobile phone service consumers in the US have media preference as their source of information on competing mobile phone service plans?
Tesfom, Goitom
;
Birch, Nancy J.
;
Culver, Jeffrey N.
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 578-599
Persistent link: https://www.econbiz.de/10011979182
Saved in:
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