//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type:"article"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Mobile business"
~subject:"Werbewirkung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Mobile phone"
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Mobile business
Werbewirkung
Mobile phone
19
Mobiltelefon
19
Consumer behaviour
12
Konsumentenverhalten
12
Mobile communications
10
Mobilkommunikation
10
Mobile Business
9
Mobile Anwendung
7
Mobile application
7
Internet marketing
6
Online-Marketing
6
Advertising
5
Innovation adoption
5
Innovationsakzeptanz
5
Mobile Marketing
5
Mobile marketing
5
Werbung
5
Advertising effects
4
Viral marketing
3
Virales Marketing
3
mobile advertising
3
mobile marketing
3
Customer satisfaction
2
Hotel industry
2
Hotellerie
2
Kundenzufriedenheit
2
Malaysia
2
Mobility
2
Mobilität
2
SMS advertising
2
Structural equation model
2
Strukturgleichungsmodell
2
mobile application
2
mobile ease of use
2
mobile usefulness
2
smartphone apps
2
smartphones
2
Advertising media
1
more ...
less ...
Online availability
All
Undetermined
8
Free
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
11
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Foo, Pik-Yin
2
Alhajsaleh, Nael
1
Atadil, Hilmi A.
1
Baidoun, Samir
1
Chan, Irene Cheng Chu
1
Crinson, Danny
1
Diep Ngoc Su
1
Dix, Steve
1
Duy Quy Nguyen-Phuoc
1
Erdem, Mehmet
1
Green, Alison
1
Hamouda, Mohammed
1
Hng, Chi-Yang
1
Izzal Asnira Zolkepli
1
Jamieson, Kyle
1
Karson, Eric
1
Kim, Soojung
1
Korgaonkar, Pradeep
1
Law, Chun Hung Roberts
1
Lee, Joonghwa
1
Lim, Ai-Fen
1
Lim, Vivien Mei-Yin
1
Luu Trong Tuan
1
Ly Ngoc Thi Nguyen
1
Nair, Radha Krishnan
1
Nguyen An Ngoc Nguyen
1
Park, Haseon
1
Petrescu, Maria
1
Phau, Ian
1
Rajat Subhra Chatterjee
1
Salem, Mohammed
1
Sharifah Nadiah Syed Mukhiar
1
Shimul, Anwar Sadat
1
Tan, Chekfoung
1
Varnali, Kaan
1
Wady, Rushdy
1
Wang, Liang
1
more ...
less ...
Published in...
All
International journal of services, economics and management
Journal of hospitality marketing & management
Journal of marketing communications
Journal of promotion management : JPM
Journal of retailing and consumer services
8
International journal of e-business research : an official publication of the Information Resources Management Association
7
International journal of business information systems : IJBIS
6
International journal of internet marketing and advertising : IJIMA
6
Journal of business research : JBR
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Information systems research : ISR
4
Journal of internet commerce
4
Technological forecasting & social change : an international journal
4
Web 2.0 und soziale Netzwerke - Risiko oder strategische Chance? : Handlungsoptionen für die Zukunftsperspektive von Kreditinstituten
4
Business horizons
3
Electronic commerce research and applications
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International journal of electronic commerce : IJEC
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of networking and virtual organisations : IJNVO
3
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Management information systems : mis quarterly
3
Asia Pacific journal of marketing and logistics
2
Cogent business & management
2
Directory of international direct and e-marketing : a country-by-country sourcebook of providers legislation and data
2
Economic research
2
Electronic markets : the international journal on networked business
2
GITAM journal of management : a quarterly publication of GITAM Institute of Management
2
Information systems and e-business management : ISeB
2
International journal of advertising : the review of marketing communications
2
International journal of bank marketing
2
International journal of business excellence : IJBEX
2
International journal of business innovation and research : IJBIR
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
Journal of advertising research
2
Journal of digital banking
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of payments strategy & systems
2
Journal of promotion management : innovations in planning and applied research
2
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Factors affecting consumer attitudes towards SMS advertising in the Palestinian banking sector. The moderating role of national culture
Salem, Mohammed
;
Baidoun, Samir
;
Wady, Rushdy
; …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 747-768
Persistent link: https://www.econbiz.de/10014414330
Saved in:
2
Modeling consumers' trust in mobile food delivery apps : perspectives of technology acceptance model, mobile service quality and personalization-privacy theory
Diep Ngoc Su
;
Nguyen An Ngoc Nguyen
;
Ly Ngoc Thi Nguyen
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
5
,
pp. 535-569
Persistent link: https://www.econbiz.de/10013327147
Saved in:
3
Predictors determining the intention to use hotel branded mobile app among Malaysia's millennials : the mediating effect of perceived personalisation
Lim, Vivien Mei-Yin
;
Rajat Subhra Chatterjee
;
Foo, Pik-Yin
- In:
International journal of services, economics and management
12
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012693328
Saved in:
4
Digital natives in the hospitality workforce : an exploratory study on mobile dependency
Atadil, Hilmi A.
;
Erdem, Mehmet
;
Green, Alison
; …
- In:
Journal of hospitality marketing & management
30
(
2021
)
7
,
pp. 785-798
Persistent link: https://www.econbiz.de/10012649547
Saved in:
5
Mobile consumer behaviour on apps usage : the effects of perceived values, rating, and cost
Izzal Asnira Zolkepli
;
Sharifah Nadiah Syed Mukhiar
; …
- In:
Journal of marketing communications
27
(
2021
)
6
,
pp. 571-593
Persistent link: https://www.econbiz.de/10012624669
Saved in:
6
Native advertising in mobile applications : thinking styles and congruency as moderators
Park, Haseon
;
Kim, Soojung
;
Lee, Joonghwa
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 575-595
Persistent link: https://www.econbiz.de/10012263749
Saved in:
7
The forefront of mobile shopping : an emerging economy's perspective
Hng, Chi-Yang
;
Foo, Pik-Yin
;
Lim, Ai-Fen
;
Nair, Radha …
- In:
International journal of services, economics and management
11
(
2020
)
1
,
pp. 21-47
Persistent link: https://www.econbiz.de/10012256811
Saved in:
8
A comprehensive review of mobile technology use in hospitality and tourism
Law, Chun Hung Roberts
;
Chan, Irene Cheng Chu
;
Wang, Liang
- In:
Journal of hospitality marketing & management
27
(
2018
)
6
,
pp. 626-648
Persistent link: https://www.econbiz.de/10011919950
Saved in:
9
Investigating the drivers of consumer acceptance and response of SMS advertising
Dix, Steve
;
Phau, Ian
;
Jamieson, Kyle
;
Shimul, Anwar Sadat
- In:
Journal of promotion management : JPM
23
(
2017
)
1
,
pp. 62-79
Persistent link: https://www.econbiz.de/10011729465
Saved in:
10
Hispanic-Americans, mobile advertising and mobile services
Korgaonkar, Pradeep
;
Petrescu, Maria
;
Karson, Eric
- In:
Journal of promotion management : JPM
21
(
2015
)
1
,
pp. 107-125
Persistent link: https://www.econbiz.de/10011304627
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->