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type:"book"
~subject:"Marktforschung"
~type:"article"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
~type_genre:"Conference paper"
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Search: subject_exact:"Marketing theory"
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Marktforschung
Marketingtheorie
630
Marketing theory
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Theorie
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97
United States
97
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82
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68
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73
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73
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52
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Malhotra, Naresh K.
4
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3
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2
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2
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2
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1
Albers, Sönke
1
Alford, Bruce L.
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1
Bartels, Betsy Charles
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Belk, Russell W.
1
Bijmolt, Tammo H. A.
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Birks, David F.
1
Bradshaw, Alan
1
Brinberg, David
1
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1
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1
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1
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1
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1
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1
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The development of marketing theory and its philosophical underpinnings
7
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Fundamentals of marketing research ; Vol. 1
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
Continuing to broaden the marketing concept : making the world a better place
1
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
1
Die Forschung in Zukunft - die Zukunft in Forschung : [die Beiträge wurden auf dem XXX. Kongress der Deutschen Marktforschung vom 21. - 23. Mai 1995 in Berlin als Vorträge gehalten]
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
Fundamentals of marketing research ; Vol. 3
1
History of marketing thought ; Volume 2
1
Innovationen im sektoralen Marketing : Festschrift zum 60. Geburtstag von Fritz Scheuch ; mit 15 Tabellen
1
International series in quantitative marketing : ISQM
1
Kellogg on marketing
1
Market research handbook
1
Marketing in the new global order : challenges and opportunities
1
Neue betriebswirtschaftliche Forschung : Nbf
1
Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
1
Promotional culture and convergence : markets, methods, media
1
Qualitative Marktforschung : Konzepte - Methoden - Analysen
1
Quantitative marketing techniques and analyses
1
Schriften zum Marketing
1
The development of critical perspectives in marketing
1
The marketing book
1
Theoretical and empirical perspectives in critical marketing studies
1
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
1
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ECONIS (ZBW)
56
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1
Market response models for social marketing causes
Hanssens, Dominique M.
- In:
Continuing to broaden the marketing concept : making …
,
(pp. 87-96)
.
2020
Persistent link: https://www.econbiz.de/10012320469
Saved in:
2
Marketing research
Birks, David F.
- In:
The marketing book
,
(pp. 166-190)
.
2016
Persistent link: https://www.econbiz.de/10011471644
Saved in:
3
Consumers, markets and marketplaces
Powell, Helen
- In:
Promotional culture and convergence : markets, methods, …
,
(pp. 23-50)
.
2013
Persistent link: https://www.econbiz.de/10009736344
Saved in:
4
The evolution of market research
Stewart, David W.
- In:
The SAGE handbook of marketing theory
,
(pp. 74-88)
.
2010
Persistent link: https://www.econbiz.de/10003923087
Saved in:
5
A service-dominant logic for marketing
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
The SAGE handbook of marketing theory
,
(pp. 219-234)
.
2010
Persistent link: https://www.econbiz.de/10003923125
Saved in:
6
Market ideology, globalization and neoliberalism
Wensley, Robin
- In:
The SAGE handbook of marketing theory
,
(pp. 235-243)
.
2010
Persistent link: https://www.econbiz.de/10003923128
Saved in:
7
Fünf Jahre neuroökonomische Forschung : eine Zwischenbilanz und ein Ausblick
Kenning, Peter
- In:
Wie Marken wirken : Impulse aus der Neuroökonomie für …
,
(pp. 31-46)
.
2010
Persistent link: https://www.econbiz.de/10003992345
Saved in:
8
Die diskursanalytische Methode
Koller, Veronika
- In:
Qualitative Marktforschung : Konzepte - Methoden - Analysen
,
(pp. 347-358)
.
2009
Persistent link: https://www.econbiz.de/10003827399
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9
Remembering motivation research : toward an alternative genealogy of interpretive consumer research
Tadajewski, Mark
-
2009
Persistent link: https://www.econbiz.de/10003793772
Saved in:
10
The uses of marketing theory : constructs, research propositions, and managerial implications
Cornelissen, Joep D.
;
Lock, Andrew
-
2009
Persistent link: https://www.econbiz.de/10003793810
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