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type_genre:"Article in journal"
~isPartOf:"Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association"
~subject:"Consumer behaviour"
~subject:"Viral marketing"
~type_genre:"Amtsdruckschrift"
~type_genre:"Case study"
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Consumer behaviour
Viral marketing
Online retailing
63
Online-Handel
63
E-commerce
45
Electronic Commerce
45
Konsumentenverhalten
36
Internet marketing
16
Online-Marketing
16
Customer satisfaction
14
Kundenzufriedenheit
14
Beziehungsmarketing
13
Relationship marketing
13
E-Commerce
12
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10
Internet
9
Virales Marketing
9
Dienstleistungsqualität
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Einzelhandel
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China
7
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Online Reviews
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Personalisierung
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e-Commerce
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Brand image
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Article in journal
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37
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4
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37
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Lok, Peter
2
Parsad, Chandan
2
Prashar, Sanjeev
2
Akram, Umair
1
Akram, Zubair
1
Alhammad, Muna M.
1
Alqahtani, Abdullah Saleh
1
Amoroso, Donald L.
1
Asano, Glenn
1
Ayodele, Adeola A.
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Dai, Xin
1
Debajyoti Pal
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Deng, Xiangming
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Dinh Hong Linh
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Dutta, Abhisek
1
Ezenwafor, Ebuka Christian
1
Furner, Christopher P.
1
Ganguli, Shirshendu
1
Goh, Samuel H.
1
Goh, Tiong-Thye
1
Goodwin, Robert
1
Gopalakrishna B. V.
1
Goutam, Doddahulugappa
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Gulliver, Stephen R.
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Guo, Yanhong
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Guo, Yi
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Ha, Huong
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1
Li, Dandan
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Li, Feng
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Li, Xiaoping
1
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1
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1
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Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
Journal of retailing and consumer services
338
Journal of business research : JBR
178
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
86
Journal of internet commerce
86
International journal of electronic marketing and retailing : IJEMR
85
Electronic commerce research
78
Information systems research : ISR
64
International journal of retail & distribution management
56
International journal of internet marketing and advertising : IJIMA
53
Cogent business & management
51
The international review of retail, distribution and consumer research
51
Journal of electronic commerce research : JECR
50
International journal of hospitality management
48
Journal of retailing
48
Management science : journal of the Institute for Operations Research and the Management Sciences
48
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
International journal of consumer studies
46
International journal of retail and distribution management
46
Asia Pacific journal of marketing and logistics
44
International journal of electronic commerce : IJEC
44
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
International journal of e-business research : an official publication of the Information Resources Management Association
42
Journal of management information systems : JMIS
41
Psychology & marketing
38
International journal of business information systems : IJBIS
36
Journal of fashion marketing and management
31
Electronic commerce research and applications
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Journal of international consumer marketing
27
Tourism management : research, policies, practice
27
Journal of the Academy of Marketing Science
26
Technological forecasting & social change : an international journal
25
Journal of marketing
23
International journal of contemporary hospitality management
22
International journal of electronic business : IJEB
22
Journal of consumer behaviour
20
Journal of hospitality marketing & management
20
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
20
Information systems and e-business management : ISeB
19
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ECONIS (ZBW)
37
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1
The influence of reviewer and consumer congruence in online word-of-mouth transactions
Furner, Christopher P.
;
Yoon, Tom E.
;
Zinko, Robert
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 1-15
Persistent link: https://www.econbiz.de/10012605342
Saved in:
2
Social media marketing and brand loyalty among online shoppers in Anambra State, Nigeria : mediating effect of brand awareness
Ezenwafor, Ebuka Christian
;
Ayodele, Adeola A.
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 16-27
Persistent link: https://www.econbiz.de/10012605350
Saved in:
3
Effect of influencer marketing on online impulse purchase : the mediating role of consumer-brand engagement
Trivedi, Jay, P.
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 49-64
Persistent link: https://www.econbiz.de/10012605360
Saved in:
4
The responses of consumers to the online ordering and delivery of meals by restaurants during COVID-19 : a case study of Thai Nguyen City, Vietnam
Dinh Hong Linh
;
Nguyen Dac Dung
;
Tu, Le Minh
;
No Ngoc Son
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
3
,
pp. 65-84
Persistent link: https://www.econbiz.de/10012605370
Saved in:
5
Consumer perceptions of factors affecting online shopping behavior : an empirical evidence from foreign students in China
Siyal, Musrat
;
Siyal, Saeed
;
Wu, Jun
;
Debajyoti Pal
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 1-16
Persistent link: https://www.econbiz.de/10012519972
Saved in:
6
Typology of online reviewers based on their motives for writing online reviews
Tata, Vijay Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
2
,
pp. 74-88
Persistent link: https://www.econbiz.de/10012519983
Saved in:
7
Determinants of customer loyalty dimensions : e-commerce context in emerging economy perspective
Goutam, Doddahulugappa
;
Gopalakrishna B. V.
;
Ganguli, …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 1-23
Persistent link: https://www.econbiz.de/10012494922
Saved in:
8
Enhancing perceived credibility during a pandemic : exploring factors affecting consumer behavioral intention in an online ordering environment
Misra, Richa
;
Srivastava, Shalini
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
4
,
pp. 40-63
Persistent link: https://www.econbiz.de/10013186271
Saved in:
9
Online shopping characteristics and their influence on female buying behavior : an extension of the theory of planned behavior
Raman, Prashant
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
4
,
pp. 1-29
Persistent link: https://www.econbiz.de/10012427413
Saved in:
10
Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek
- In:
Journal of electronic commerce in organizations : the …
18
(
2020
)
2
,
pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
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