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type_genre:"Aufsatz im Buch"
~subject:"Brand management"
~subject:"Marketingmanagement"
~type:"article"
~type_genre:"Thesis"
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
Improving marketing strategies for private label products
4
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
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Brick & mortar shopping in the 21st century
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Fashion branding and communication : core strategies of European luxury brands
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Theoretische Fundierung und praktische Relevanz der Handelsforschung
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Advancing insights on brand management
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Building corporate identity, image and reputation in the digital era
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Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
2
Professionelles Sales & Service Management : Vorsprung durch konsequente Kundenorientierung
2
Strategic corporate communication in the digital age
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Agro-food small and medium enterprises in a large integrated economy : Aristotle Univ. of Thessaloniki, Thessaloniki, Greece, 11 - 14 October 1995
1
Best Practice in Marketing : Erfolgsbeispiele zu den vier Kernaufgaben im Marketing
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Brand management ; Vol. 4
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Branded spaces : experience enactments and entanglements
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Brands : interdisciplinary perspectives
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Consumer behavior analysis : (a) rational approach to consumer choice
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Consumerism and the co-operative movement in modern British history : taking stock
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Corporate Social Responsibility im Einzelhandel
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Country of origin effect : looking back and moving forward
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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Distribution und Handel in Theorie und Praxis : Festschrift für Prof. Dr. Dieter Ahlert
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Essays in empirical industrial organization: applications of structural models in the retailing industry
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Exzellenz in Markenmanagement und Vertrieb : Grundlagen und Erfahrungen
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Global marketing strategies for the promotion of luxury goods
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Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
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Handbuch Multi-Channel-Marketing
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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History of marketing thought ; Volume 1
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Integrative Management- und Logistikkonzepte : Festschrift für Professor Dr. Dr. h.c. Hans-Christian Pfohl zum 60. Geburtstag
1
International marketing ; Vol. 2
1
Internationale Trends in der Markenkommunikation : was Globalisierung, neue Medien und Nachhaltigkeit erfordern
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Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
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Luxus als Distinktionsstrategie : Kommunikation in der internationalen Luxus- und Fashionindustrie
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Management and marketing for improved retail competitiveness and performance
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Management internationaler Dienstleistungsmarken : Konzepte und Methoden für einen nachhaltigen Internationalisierungserfolg
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Managing corporate responsibility and risk for synergising business practices to achieve organizational excellence
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ECONIS (ZBW)
93
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1
Marketing management in retail customer satisfaction : opportunity and challenges
Rosário, Albérico Travassos
- In:
Management and marketing for improved retail …
,
(pp. 1-24)
.
2023
Persistent link: https://www.econbiz.de/10014366068
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2
Internationalization of retailing : the case of Turkish ultra-fast grocery delivery retailer Getir
Atakan, M. G. Serap
;
Ata, U. Zeynep
- In:
Origin and branding in international market entry processes
,
(pp. 233-251)
.
2023
Persistent link: https://www.econbiz.de/10014436791
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3
Does retailer activism increase consumers' perception of private label brand equity?
D’Arco, Mario
;
Marino, Vittoria
;
Resciniti, Riccardo
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 23-30)
.
2023
Persistent link: https://www.econbiz.de/10014289822
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4
Sustainable brands and retail : a bibliometric analysis
Vizuete-Luciano, Emili
;
Guillén-Pujadas, Miguel
; …
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 100-115)
.
2023
Persistent link: https://www.econbiz.de/10014289846
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5
Shift in national brand and private label shares with households commencing online grocery shopping
Brüggemann, Philipp
;
Schultz, Carsten D.
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 119-129)
.
2023
Persistent link: https://www.econbiz.de/10014289847
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6
Management von Marketing-Effektivität und -Effizienz im Einzelhandel : ein kombiniertes Modell des wahrgenommenen Kundenwerts und des Customer Lifetime Value
Rouhi, Kaveh
;
Geiger, Ingmar
- In:
Marketing und Innovation in disruptiven Zeiten
,
(pp. 203-227)
.
2023
Persistent link: https://www.econbiz.de/10013555060
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7
Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi
;
Foroudi, Pantea
;
Jin, Zhongqi
- In:
Building corporate identity, image and reputation in …
,
(pp. 113-139)
.
2022
Persistent link: https://www.econbiz.de/10012609374
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8
Corporate brand image : technology and innovation in e-tailing
Vannucci, Virginia
;
Pantano, Eleonora
- In:
Building corporate identity, image and reputation in …
,
(pp. 347-362)
.
2022
Persistent link: https://www.econbiz.de/10012609405
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9
Consumers' attitudes and purchases in online versus offline grocery shopping
Brüggemann, Philipp
;
Pauwels, Koen
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 39-46)
.
2022
Persistent link: https://www.econbiz.de/10013281206
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10
National brand's incentive to offer premium private labels
Choi, Seung-chan
;
Turut, Ozge
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 49-56)
.
2022
Persistent link: https://www.econbiz.de/10013281224
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