//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Bibliography included"
type_genre:"Kongress"
~isPartOf:"Journal of business research : JBR"
~subject:"Marketing management"
~type_genre:"Article in journal"
~type_genre:"CD-ROM, DVD"
~type_genre:"Festschrift"
~type_genre:"Konferenzschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Theory"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Theory
334
Theorie
331
Consumer behaviour
52
Konsumentenverhalten
52
USA
45
United States
45
Forecasting model
34
Prognoseverfahren
34
Preismanagement
27
Pricing strategy
27
Innovation
24
Competition
17
Wettbewerb
16
Agency theory
15
Experiment
15
Prinzipal-Agent-Theorie
15
Decision
13
Entscheidung
13
Time series analysis
13
Zeitreihenanalyse
13
Entrepreneurship
12
Führungskräfte
12
Managers
12
Social network
12
Soziales Netzwerk
12
Asymmetric information
11
Asymmetrische Information
11
Firm performance
11
Unternehmenserfolg
11
Business network
10
Decision under uncertainty
10
Entrepreneurship approach
10
Entscheidung unter Unsicherheit
10
Lieferantenmanagement
10
Marketingmanagement
10
Regression analysis
10
Regressionsanalyse
10
Risiko
10
Risk
10
more ...
less ...
Online availability
All
Undetermined
3
Free
1
Type of publication
All
Article
10
Type of publication (narrower categories)
All
Bibliography included
Kongress
Article in journal
CD-ROM, DVD
Festschrift
Konferenzschrift
Aufsatz in Zeitschrift
10
Language
All
English
10
Author
All
Sivakumar, K.
3
Raj, S. P.
2
Chung, Yuho
1
Cui, Geng
1
Gopaldas, Ahir
1
Grolleau, Gilles
1
Ibanez-Hafkamp, Lisette
1
Krishnamurthi, Lakshman
1
Lavoie, Nathalie
1
Leone, Robert P.
1
Lerman, Dawn
1
Mulhern, Francis J.
1
Peng, Ling
1
Rhee, Byong-Duk
1
Shefrin, Hersh
1
Theoharakis, Vasilis
1
Zhang, Long
1
Zheng, Yuyan
1
more ...
less ...
Published in...
All
Journal of business research : JBR
Europäische Hochschulschriften / 5
55
Gabler Edition Wissenschaft
29
Management science : journal of the Institute for Operations Research and the Management Sciences
22
Journal of business economics : JBE
19
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
19
Neue betriebswirtschaftliche Forschung : Nbf
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Schriften zu Marketing und Management
15
Jahrbuch der Absatz- und Verbrauchsforschung
13
DUV : Wirtschaftswissenschaft
11
Die Betriebswirtschaft : DBW
11
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
11
Industrial marketing management : the international journal for industrial and high-tech firms
9
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
7
European journal of operational research : EJOR
7
Handelsforschung
7
International journal of industrial organization
7
International journal of production economics
7
Lehrbuch
7
Marketing : ZFP ; journal of research and management
7
Schriften zum Marketing
7
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
7
The Rand journal of economics
7
Berichte aus der Betriebswirtschaft
6
DUV / Wirtschaftswissenschaft
6
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
6
Entscheidungsunterstützung für ökonomische Probleme
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Marktorientierte Unternehmensführung
5
Southern economic journal
5
Beiträge zum Produkt-Marketing
4
Economics letters
4
European journal of marketing : EJM
4
Gabler-Edition Wissenschaft
4
Hochschulschriften zur Betriebswirtschaftslehre
4
Journal of business ethics : JOBE
4
Journal of global marketing
4
Journal of the Academy of Marketing Science
4
Konsum und Verhalten
4
more ...
less ...
Source
All
ECONIS (ZBW)
10
Showing
1
-
10
of
10
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Dynamic strategic marketing planning : the paradox of concurrently reconfiguring and implementing strategic marketing planning
Theoharakis, Vasilis
;
Zheng, Yuyan
;
Zhang, Long
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014548081
Saved in:
2
Manufacturer adoption of a unilateral pricing policy in a multi-channel setting to combat customer showrooming
Raj, S. P.
;
Rhee, Byong-Duk
;
Sivakumar, K.
- In:
Journal of business research : JBR
110
(
2020
),
pp. 104-118
Persistent link: https://www.econbiz.de/10012237826
Saved in:
3
Do the pieces fit? : assessing the configuration effects of promotion attributes
Peng, Ling
;
Cui, Geng
;
Chung, Yuho
- In:
Journal of business research : JBR
109
(
2020
),
pp. 337-349
Persistent link: https://www.econbiz.de/10012238078
Saved in:
4
Cause-related marketing of products with a negative externality
Grolleau, Gilles
;
Ibanez-Hafkamp, Lisette
;
Lavoie, Nathalie
- In:
Journal of business research : JBR
69
(
2016
)
10
,
pp. 4321-4330
Persistent link: https://www.econbiz.de/10011554574
Saved in:
5
Positive marketing : introduction to the special section
Lerman, Dawn
;
Shefrin, Hersh
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2443-2445
Persistent link: https://www.econbiz.de/10011399451
Saved in:
6
Creating firm, customer, and societal value : toward a theory of positive marketing
Gopaldas, Ahir
- In:
Journal of business research : JBR
68
(
2015
)
12
,
pp. 2446-2451
Persistent link: https://www.econbiz.de/10011399497
Saved in:
7
Measuring market response to price changes : a classification approach
Mulhern, Francis J.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 197-205
Persistent link: https://www.econbiz.de/10001183942
Saved in:
8
Quality-tier competition and optimal pricing
Sivakumar, K.
- In:
Journal of business research : JBR
33
(
1995
)
3
,
pp. 251-260
Persistent link: https://www.econbiz.de/10001183943
Saved in:
9
Unique inter-brand effects of price on brand choice
Krishnamurthi, Lakshman
- In:
Journal of business research : JBR
34
(
1995
)
1
,
pp. 47-56
Persistent link: https://www.econbiz.de/10001187884
Saved in:
10
Cutting edge research in retailing : special issue
In:
Journal of business research : JBR
21
(
1990
)
3
,
pp. 177-308
Persistent link: https://www.econbiz.de/10001098796
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->