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type_genre:"Case study"
~person:"Bertini, Marco"
~person:"Chen, Huan"
~person:"Okazaki, Shintaro"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Interview"
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Search: subject_exact:"Internet-Marketing"
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Internet marketing
20
Online-Marketing
20
Social Web
11
Social web
11
Consumer behaviour
9
Konsumentenverhalten
9
Advertising
6
Brand management
6
Markenführung
6
Werbung
6
Advertising effects
5
Werbewirkung
5
Beziehungsmarketing
3
Brand
3
Markenartikel
3
Relationship marketing
3
Social media
3
Confidence
2
Consumer engagement
2
Freizeitwirtschaft
2
Leisure industries
2
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2
Luxusgüter
2
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2
Mobilkommunikation
2
Public relations
2
Rabatt
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Rebate
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Social media marketing
2
Vertrauen
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Viral marketing
2
Virales Marketing
2
Öffentlichkeitsarbeit
2
ASMR
1
Advertising skepticism
1
Bergbau
1
Betriebliche Wertschöpfung
1
Bibliometrics
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Case study
Aufsatz in Zeitschrift
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4
Book section
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English
19
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Bertini, Marco
Chen, Huan
Okazaki, Shintaro
Tucker, Catherine
25
Dwivedi, Yogesh Kumar
23
Law, Chun Hung Roberts
22
Goldfarb, Avi
18
Rita, Paulo
16
Skiera, Bernd
16
Harrigan, Paul
15
Filieri, Raffaele
14
Ghose, Anindya
14
Hudders, Liselot
14
Ko, Eunju
14
Bigné Alcañiz, J. Enrique
13
Pelsmacker, Patrick de
13
Wilbur, Kenneth C.
13
Grewal, Dhruv
12
Jansen, Bernard J.
12
Karjaluoto, Heikki
12
Kumar, Vikas
12
Loureiro, Sandra Maria Correia
12
Michaelidou, Nina
12
Okumus, Fevzi
12
Pauwels, Koen
12
Reijmersdal, Eva A. van
12
Smith, Katherine Taken
12
Choi, Yung Kyun
11
Dens, Nathalie
11
Fesenmaier, Daniel R.
11
Vrontis, Demetris
11
Whinston, Andrew B.
11
Xiang, Zheng
11
Ahuja, Vandana
10
Bellman, Steven
10
Bilgihan, Anil
10
Hollebeek, Linda D.
10
Jerath, Kinshuk
10
Kannan, P. K.
10
Mariani, Marcello M.
10
Milne, George R.
10
Pitt, Leyland F.
10
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Journal of business research : JBR
3
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of advertising research
2
Electronic markets : the international journal on networked business
1
Harvard business review : HBR
1
Harvard-Business-Manager : das Wissen der Besten
1
Health marketing quarterly
1
International journal of advertising : the quarterly review of marketing communications
1
International marketing review
1
Journal of current issues and research in advertising
1
Journal of global marketing
1
Journal of research in marketing and entrepreneurship
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
The service industries journal
1
Young consumers : insight and ideas for responsible marketers
1
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ECONIS (ZBW)
20
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20
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1
Short video marketing strategy : evidence from successful entrepreneurs on TikTok
Chen, Huan
;
Ma, Dalong
;
Sharma, Bhakti
- In:
Journal of research in marketing and entrepreneurship
26
(
2023
)
2
,
pp. 257-278
Persistent link: https://www.econbiz.de/10014506559
Saved in:
2
Can we turn ASMR experiences into advertising? : college-age consumers' perceptions of ASMR contents and advertisements
Lee, S. S.
;
Chen, Huan
- In:
Journal of advertising research
63
(
2023
)
4
,
pp. 335-348
Persistent link: https://www.econbiz.de/10014445886
Saved in:
3
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities' native advertising effectiveness
Lee, Susanna S.
;
Chen, Huan
;
Lee, Yu-Hao
- In:
The journal of product & brand management
31
(
2022
)
1
,
pp. 149-162
Persistent link: https://www.econbiz.de/10012798141
Saved in:
4
Sneaking the dark side of brand engagement into Instagram : the dual theory of passion
Okazaki, Shintaro
;
Schuberth, Florian
;
Tagashira, Takumi
; …
- In:
Journal of business research : JBR
130
(
2021
),
pp. 493-505
Persistent link: https://www.econbiz.de/10012544865
Saved in:
5
Informing, reinforcing, and referencing : Chinese male consumers' interpretation of luxury advertising and luxury brands' presence on Chinese social media
Chen, Huan
;
Wang, Ye
;
Qiao, Fei
- In:
Journal of global marketing
34
(
2021
)
1
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012483620
Saved in:
6
Exploring digital corporate social responsibility communications on Twitter
Okazaki, Shintaro
;
Plangger, Kirk
;
West, Douglas C.
; …
- In:
Journal of business research : JBR
117
(
2020
),
pp. 675-682
Persistent link: https://www.econbiz.de/10012288091
Saved in:
7
A content analysis of the promotional strategies employed by e-cigarette brands on Twitter
Alpert, Jordan M.
;
Jaisle, Alyssa
;
Chen, Huan
- In:
Health marketing quarterly
36
(
2019
)
4
,
pp. 307-321
Persistent link: https://www.econbiz.de/10012200159
Saved in:
8
College-aged young consumers' perceptions of social media marketing : the story of Instagram
Chen, Huan
- In:
Journal of current issues and research in advertising
39
(
2018
)
1
,
pp. 22-36
Persistent link: https://www.econbiz.de/10012242888
Saved in:
9
Connecting or disconnecting : luxury branding on social media and affluent Chinese female consumers' interpretations
Chen, Huan
;
Wang, Ye
- In:
The journal of brand management : an international journal
24
(
2017
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10011771418
Saved in:
10
College-aged young consumers' interpretation of Twitter and marketing information on Twitter
Chen, Huan
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 208-221
Persistent link: https://www.econbiz.de/10011382834
Saved in:
1
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