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type_genre:"Dissertation u.a. Prüfungsschriften"
~subject:"Beziehungsmarketing"
~subject:"Distributionspolitik"
~subject:"Konsumgüterindustrie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Elektronischer Datenträger"
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Search: subject_exact:"Absatzkanal"
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Beziehungsmarketing
Distributionspolitik
Konsumgüterindustrie
Distribution channel
560
Vertriebsweg
560
Deutschland
106
Germany
101
Theorie
98
Theory
98
Einzelhandel
70
Retail trade
69
Relationship marketing
64
Electronic Commerce
63
E-commerce
62
Online retailing
59
Online-Handel
59
Consumer behaviour
54
Konsumentenverhalten
54
Marketing management
52
Marketingmanagement
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Internet
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Lieferantenmanagement
34
Supplier relationship management
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Lieferkette
30
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30
Physical distribution
29
Vertrieb
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Absatzweg
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USA
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United States
26
Preismanagement
24
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Handel
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Handelsmarketing
19
Retail marketing
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Internet marketing
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Marketing
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Online-Marketing
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Trade
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Logistics
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Article
68
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Dissertation u.a. Prüfungsschriften
Aufsatz im Buch
Elektronischer Datenträger
Article in journal
314
Aufsatz in Zeitschrift
314
Book section
68
Hochschulschrift
43
Thesis
36
Graue Literatur
24
Non-commercial literature
24
Arbeitspapier
13
Working Paper
13
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9
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German
41
English
31
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Dirsch, Peter
2
Feinberg, Richard A.
2
Gangstad, Elizabeth
2
Neidhart, Michael
2
Riekeberg, Marcus
2
Ruyter, Ko de
2
Schögel, Marcus
2
Warrington, Patricia T.
2
Zentes, Joachim
2
Çengel, Özgür
2
Ahlers, Grit Mareike
1
Ahlert, Dieter
1
Albers, Sönke
1
Altmeppen, Klaus-Dieter
1
Anzengruber, Markus
1
Arnold, Todd J.
1
Balqiah, Tengku Ezni
1
Baumgarth, Carsten
1
Beyioku, Adetunji
1
Bhatnagar, Swati
1
Bilgin-Wührer, Zeynep
1
Binder, Jochen
1
Brauer, Urban
1
Bruhn, Manfred
1
Buhl, Hans Ulrich
1
Bush, Alan J.
1
Böcker, Jens
1
Chen, Li
1
Chhajed, Dilip
1
Chiang, Wei-yu Kevin
1
Cui, Yao
1
Dairo, Adeolu
1
Dalla Pozza, Ilaria
1
Deutsch, Markus
1
Dreier, Henrik
1
Emrich, Christin
1
Eren, Berrin Arzu
1
Füsgen, Ignaz
1
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1
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Handbuch Multi-Channel-Marketing
4
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
4
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
3
Contemporary issues in digital marketing
2
Distribution im Aufbruch : Bestandsaufnahme und Perspektiven
2
Handbook of marketing strategy
2
Roadmap to E-Business : wie Unternehmen das Internet erfolgreich nutzen ; Festschrift zum 75. Geburtstag von Prof. Dr. Heinz Weinhold-Stünzi
2
Strategische Gesamtbanksteuerung
2
A Research Agenda for Service Marketing
1
Auf welchen Wegen mit Marken wachsen? : Markendialog Februar 2007
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business-to-business brand management : theory, research and executive case study exercises
1
Channel strategies and marketing mix in a connected world
1
Company and customer relations
1
Contemporary research in e-branding
1
Controlling im Handel : innovative Ansätze und Praxisbeispiele
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Customer Relationship Management : neue CRM-Best-Practice-Fallstudien und -Konzepte zu Prozessen, Organisation, Mitarbeiterführung und Technologie
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
Die Zukunft des Electronic Business
1
Die strukturelle Ertragsschwäche der Banken : Beiträge des Duisburger Banken-Symposiums
1
Digital Business in Africa : Social Media and Related Technologies
1
Digitale Fachbibliothek
1
Digitalisierung des Handels mit ePace : innovative E-Commerce-Geschäftsmodelle und digitale Zeitvorteile
1
E-Commerce : Netze, Märkte, Technologien ; mit 33 Tabellen
1
Emergent strategies for e-business processes, services, and implications : advancing corporate frameworks
1
Emerging challenges, solutions, and best practices for digital enterprise transformation
1
Emerging issues in economics of development, business and finance
1
Faszination Handel : 50 Jahre Saarbrücker Handelsforschung
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of relationship marketing
1
Handbuch Handel : Strategien - Perspektiven - internationaler Wettbewerb
1
Handbuch Versicherungsmarketing
1
Hochschulschriften zur Betriebswirtschaftslehre
1
ICTs, citizens and governance : after the hype!
1
Integriertes Risiko- und Ertragsmanagement : Kunden- und Unternehmenswert zwischen Risiko und Ertrag
1
Interactive and multi-channel marketing
1
International Customer Behaviour and Retailing Research : 2nd CIRCLE conference proceedings
1
Internationalisierung von Vertrieb und Handel
1
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ECONIS (ZBW)
69
USB Cologne (EcoSocSci)
5
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1
Omnichannel services
Dalla Pozza, Ilaria
- In:
A Research Agenda for Service Marketing
,
(pp. 45-66)
.
2024
Persistent link: https://www.econbiz.de/10014517936
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2
Factors influencing customer retention in the parcel delivery industry
Zonghong Wu
;
Nuttawut Rojniruttikul
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 789-805)
.
2024
Persistent link: https://www.econbiz.de/10014575003
Saved in:
3
AI and new forms of market interaction to enhance customer experience : a management perspective
Pugna, Irina-Bogdana
;
Popescu, Ioana-Cecilia
;
Henson, Martin
- In:
Reshaping Power Dynamics Between Sustainable Growth and …
,
(pp. 35-47)
.
2024
Persistent link: https://www.econbiz.de/10014555814
Saved in:
4
The importance of online retailers' ethics for traditional, online and multichannel customers
Skippari, Mika
;
Kajalo, Sami
;
Lindblom, Arto
- In:
Contemporary issues in digital marketing
,
(pp. 119-129)
.
2022
Persistent link: https://www.econbiz.de/10012698302
Saved in:
5
Future look : communicating with customers using digital channels
Niininen, Outi
;
Singaraju, Stephen Pragasam
; …
- In:
Contemporary issues in digital marketing
,
(pp. 165-175)
.
2022
Persistent link: https://www.econbiz.de/10012698325
Saved in:
6
Driving business performance through customer value management practice : a case of digital tag channel in an emerging mobile market
Dairo, Adeolu
;
Beyioku, Adetunji
- In:
Digital Business in Africa : Social Media and Related …
,
(pp. 253-276)
.
2022
Persistent link: https://www.econbiz.de/10013282704
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7
How fair is the handling of the claimant customer? : a comparison between the e-mail and telephone channels
Tahali, Sara
;
Yildiz, Hélène
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 129-141)
.
2022
Persistent link: https://www.econbiz.de/10013338063
Saved in:
8
New generation distribution channels and customer experience used in marketing financial products and services in digital transformation
Eren, Berrin Arzu
- In:
Emerging challenges, solutions, and best practices for …
,
(pp. 1-23)
.
2021
Persistent link: https://www.econbiz.de/10012543230
Saved in:
9
Customer preferences of multichannel operations in the context of omnichannel world
Öztek, M. Yaman
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 43-54)
.
2021
Persistent link: https://www.econbiz.de/10012492086
Saved in:
10
Customer experience management in omnichannel retailing
Çakiroğlu, K. Ilgın
;
Çengel, Özgür
- In:
Managing customer experiences in an omnichannel world : …
,
(pp. 97-113)
.
2021
Persistent link: https://www.econbiz.de/10012492289
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