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type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Article in journal"
~type_genre:"Bibliografie"
~type_genre:"Hochschulschrift"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Werbung
6,145
Advertising
5,815
Werbewirkung
2,739
Advertising effects
2,716
Consumer behaviour
2,152
Konsumentenverhalten
2,152
Online-Marketing
1,214
Internet marketing
1,213
Theorie
680
Theory
680
advertising
531
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514
Brand management
513
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480
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471
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414
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414
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366
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364
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338
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337
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259
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259
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246
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245
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239
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222
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220
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210
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206
Game theory
197
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197
Germany
173
Werbepsychologie
168
Psychology of advertising
166
Wettbewerb
159
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156
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156
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147
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147
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403
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5,490
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653
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Dissertation u.a. Prüfungsschriften
Article in journal
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Aufsatz in Zeitschrift
5,527
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811
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707
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707
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652
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210
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115
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74
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46
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36
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32
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30
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29
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28
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23
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23
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Author
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Eisend, Martin
37
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
26
Septianto, Felix
23
Dahlén, Micael
22
Gierl, Heribert
21
Rosengren, Sara
20
Yoon, Sukki
20
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Ford, John B.
17
Zaccour, Georges
17
Campbell, Colin L.
16
Dens, Nathalie
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Hudders, Liselot
13
Moser, H. R.
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Esch, Franz-Rudolf
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Diehl, Sandra
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Reijmersdal, Eva A. van
11
Terlutter, Ralf
11
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Springer Fachmedien Wiesbaden
14
Deutschland / Bundeswehr / Universität Hamburg
2
Technische Universität Braunschweig
2
Uni-Taschenbücher GmbH
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Albert-Ludwigs-Universität Freiburg
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutschland / Bundesregierung
1
Eberhard Karls Universität Tübingen
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Forschungsgruppe Konsum und Verhalten
1
Friedrich-Schiller-Universität Jena
1
Humboldt-Universität zu Berlin / Wirtschaftswissenschaftliche Fakultät
1
ICORIA <14., 2015, London>
1
ICORIA <15., 2016, Ljubljana>
1
Julius-Maximilians-Universität Würzburg
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
1
Leuphana Universität Lüneburg
1
Nomos Verlagsgesellschaft
1
Otto-Friedrich-Universität Bamberg
1
Shaker Verlag
1
University of Chicago / Law School
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Universität Bremen
1
Universität Hamburg
1
Universität Hohenheim
1
Universität Mannheim
1
Verlag Dr. Kovač
1
epubli GmbH
1
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Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of industrial organization
53
International journal of internet marketing and advertising : IJIMA
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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Source
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ECONIS (ZBW)
6,048
USB Cologne (EcoSocSci)
97
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1
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
Saved in:
2
On ads as aesthetic objects : a thematic review of aesthetics in advertising research
Dagalp, Ileyha
;
Södergren, Jonatan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10014575213
Saved in:
3
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
Saved in:
4
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
5
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
Saved in:
6
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
7
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
Saved in:
8
Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
Saved in:
9
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
10
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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