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type_genre:"Dissertation u.a. Prüfungsschriften"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~type_genre:"Textbook"
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Search: subject_exact:"Werbung"
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Werbung
5,866
Advertising
5,663
Werbewirkung
2,683
Advertising effects
2,673
Consumer behaviour
2,118
Konsumentenverhalten
2,118
Internet marketing
1,202
Online-Marketing
1,202
Theorie
612
Theory
612
advertising
529
Markenführung
510
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509
USA
446
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441
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411
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411
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359
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326
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252
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231
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231
Zielgruppe
218
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217
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210
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207
Game theory
194
Spieltheorie
194
Children
154
Kinder
154
Werbepsychologie
153
Psychology of advertising
151
Gender
146
Geschlecht
143
Wettbewerb
140
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139
Viral marketing
137
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Undetermined
2,898
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380
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Article
5,490
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375
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1
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Dissertation u.a. Prüfungsschriften
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Aufsatz in Zeitschrift
5,527
Graue Literatur
811
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Aufsatz im Buch
707
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707
Working Paper
652
Arbeitspapier
616
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406
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218
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218
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210
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131
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115
Bibliografie enthalten
74
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74
Conference proceedings
51
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50
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50
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50
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50
Wörterbuch
46
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36
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32
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30
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29
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28
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28
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23
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23
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22
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5,493
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331
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9
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6
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1
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1
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1
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1
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1
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1
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Author
All
Eisend, Martin
44
Taylor, Charles Raymond
29
Kaiser, Harry M.
27
Pelsmacker, Patrick de
26
Rosengren, Sara
24
Septianto, Felix
23
Dahlén, Micael
22
Gierl, Heribert
21
Yoon, Sukki
20
Yoon, Hye Jin
19
Huh, Jisu
18
Stafford, Marla Royne
18
Zaccour, Georges
18
Ford, John B.
17
Campbell, Colin L.
16
Dens, Nathalie
15
Hudders, Liselot
15
Kinnucan, Henry W.
15
Reid, Leonard N.
15
Choi, Yung Kyun
14
Diehl, Sandra
14
Karray, Salma
14
Wilson, Rick T.
14
Carlson, Les
13
Moser, H. R.
13
Terlutter, Ralf
13
Torres, Ivonne M.
13
Wu, Linwan
13
Chang, Chingching
12
Kerr, Gayle
12
Koslow, Scott
12
Martín Herrán, Guiomar
12
Mueller, Barbara
12
Rozendaal, Esther
12
Chan, Kara
11
Evans, Nathaniel J.
11
Hayes, Jameson L.
11
King, Karen Whitehill
11
Okazaki, Shintaro
11
Reijmersdal, Eva A. van
11
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Springer Fachmedien Wiesbaden
10
American Marketing Association
9
European Society for Opinion and Marketing Research
5
European Advertising Academy
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
2
Bund Deutscher Werbeberater
2
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Deutsche Werbewissenschaftliche Gesellschaft
2
ICORIA <14., 2015, London>
2
ICORIA <15., 2016, Ljubljana>
2
Interdisziplinäre Tagung des Forschungsnetzwerkes Europäische Kulturen in der Wirtschaftskommunikation <22., 2022, Hamburg>
2
International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Internationaler Kongreß über Werbung als Forschungsgebiet und Lehrfach der Hochschulen <1966, Köln>
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Seminar on How Advertising Works and How Promotions Work <1991, Amsterdam>
2
Symposium Industrielle Kommunikation <1977, Darmstadt>
2
Uni-Taschenbücher GmbH
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Winter Academic Conference <2021, Online>
1
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Advertising and Consumer Psychology Conference <4, 1985, Chicago, Ill.>
1
Akademie für Naturschutz und Landschaftspflege
1
Arbeitskreis Werbefernsehen der Deutschen Wirtschaft
1
Arbeitstagung Marktpflege und Absatzwerbung <1959, Godesberg>
1
Augsburger Marketingtag <12, 1987, Augsburg>
1
Ausstellung Werbewelten Made in Hamburg <2010 - 2011, Hamburg>
1
BDW, Deutscher Kommunikationsverband
1
Berliner Kommunikations-Forum
1
Berufsverband Deutscher Markt- und Sozialforscher
1
Bundesforschungsanstalt für Naturschutz und Landschaftsökologie
1
Conference on America, Japan and EC '92, the Prospects for Marketing, Advertising and Research <1990, Venedig>
1
Conference: Markets, Firms and Property Rights: A Celebration of the Research of Ronald Coase <2009, Chicago, Ill.>
1
Deutsche Gesellschaft für Ernährung / Sektion Baden-Württemberg
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Medienökonomie
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation
1
Deutsche Gesellschaft für Publizistik- und Kommunikationswissenschaft / Fachgruppe Werbekommunikation / Jahrestagung <1., 2014, Mainz>
1
Deutscher Kommunikationsverband
1
Deutscher Marketing-Tag <34, 2006, Düsseldorf>
1
Deutscher Marketing-Verband
1
Deutschland / Bundesregierung
1
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Published in...
All
Journal of advertising research
208
International journal of advertising : the review of marketing communications
206
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
158
Journal of marketing communications
146
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of historical research in marketing
69
Management science : journal of the Institute for Operations Research and the Management Sciences
67
Journal of promotion management : innovations in planning and applied research
66
European journal of operational research : EJOR
64
European journal of marketing : EJM
62
Journal of retailing and consumer services
57
International journal of internet marketing and advertising : IJIMA
54
International journal of industrial organization
53
Psychology & marketing
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Journal of current issues and research in advertising
45
Journal of marketing research : JMR
45
Journal of marketing
42
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
34
Marketing letters : a journal of research in marketing
34
Journal of global marketing
33
Journal of consumer research : JCR ; an interdisciplinary bimonthly
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
29
Economics letters
28
Journal of international consumer marketing
26
Marketing : ZFP ; journal of research and management
26
Applied economics
24
Information economics and policy : IEP
24
International journal of consumer studies
24
Journal of marketing research
24
American journal of agricultural economics
23
Journal of macromarketing : examining the interactions among markets, marketing, and society
23
Quantitative marketing and economics : QME
23
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Source
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ECONIS (ZBW)
5,750
USB Cologne (EcoSocSci)
116
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1
Beneficial or harmful? : how (mis)fit of targeted political advertising on social media shapes voter perceptions
Hirsch, Melanie
;
Stubenvoll, Marlis
;
Binder, Alice
; …
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 19-35
Persistent link: https://www.econbiz.de/10014575199
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2
On ads as aesthetic objects : a thematic review of aesthetics in advertising research
Dagalp, Ileyha
;
Södergren, Jonatan
- In:
Journal of advertising
53
(
2024
)
1
,
pp. 126-147
Persistent link: https://www.econbiz.de/10014575213
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3
Rethinking Harlow Gale : the psychical influences on his contributions to advertising and their enduring reverberations
Tadajewski, Mark
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 161-182
Persistent link: https://www.econbiz.de/10014575217
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4
When the medium is the message : a meta-analysis of creative media advertising effects
Berlo, Zeph M. C. van
;
Meijers, Marijn H. C.
;
Eelen, Jiska
- In:
Journal of advertising
53
(
2024
)
2
,
pp. 278-295
Persistent link: https://www.econbiz.de/10014575274
Saved in:
5
The influence of marketing communications agencies on activist brands' moral competency development and ability to engage in authentic brand activism : Wieden+Kennedy "Just Does It...
Rohmanue, Abdul
;
Jacobi, Erik S.
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 126-139
Persistent link: https://www.econbiz.de/10014511512
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6
Female creative managers as drivers for gender diversity in advertising creative departments : a critical mass approach
Roca, David
;
Suárez, Aina
;
Meléndez-Rodríguez, Saraí
- In:
Gender in management : an international journal
39
(
2024
)
4
,
pp. 465-479
Persistent link: https://www.econbiz.de/10014513782
Saved in:
7
Ban targeted advertising? : an empirical investigation of the consequences for app development
Kircher, Tobias
;
Foerderer, Jens
- In:
Management science : journal of the Institute for …
70
(
2024
)
2
,
pp. 1070-1092
Persistent link: https://www.econbiz.de/10014513902
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8
Smooth talking and fast music : understanding the importance of voice and music in travel and tourism ads via acoustic analytics
Barnes, Stuart J.
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
5
,
pp. 1070-1085
Persistent link: https://www.econbiz.de/10014582436
Saved in:
9
Enhancing digital advertising with blockchain technology
Stallone, Valerio
;
Wetzels, Martin
;
Mahr, Dominik
; …
- In:
Journal of interactive marketing
59
(
2024
)
1
,
pp. 76-98
Persistent link: https://www.econbiz.de/10014583044
Saved in:
10
Church advertising and the marketization of religious hegemony
Appau, Samuelson
;
Yang, Ye
- In:
Marketing theory
24
(
2024
)
2
,
pp. 263-288
Persistent link: https://www.econbiz.de/10014631398
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