//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
type_genre:"Firmeninformation"
~subject:"Beziehungsmarketing"
~type_genre:"Conference paper"
~type_genre:"Textbook"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand management"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
Brand management
194
Markenführung
194
Consumer behaviour
65
Konsumentenverhalten
65
Brand
63
Markenartikel
63
Markenimage
61
Brand image
57
Markenpolitik
49
Theorie
26
Theory
26
Deutschland
23
Germany
23
Marketingmanagement
21
Marketing management
20
Handelsmarke
19
Relationship marketing
19
Einzelhandel
18
Retail trade
18
Store brand
18
Internet marketing
14
Marketing
14
Online-Marketing
14
Strategisches Management
13
Werbewirkung
12
Advertising effects
11
Strategic management
11
Social Web
10
Social web
10
Werbung
10
Advertising
9
Produktmanagement
9
Corporate Social Responsibility
8
Corporate social responsibility
8
Confidence
7
Food retailing
7
International marketing
7
Internationales Marketing
7
Lebensmitteleinzelhandel
7
more ...
less ...
Online availability
All
Undetermined
13
Type of publication
All
Article
16
Book / Working Paper
2
Journal
1
Type of publication (narrower categories)
All
Firmeninformation
Conference paper
Textbook
Article in journal
2,029
Aufsatz in Zeitschrift
2,029
Aufsatz im Buch
141
Book section
141
Hochschulschrift
64
Thesis
50
Collection of articles of several authors
30
Sammelwerk
30
Graue Literatur
29
Non-commercial literature
29
Aufsatzsammlung
23
Case study
19
Fallstudie
19
Arbeitspapier
16
Konferenzbeitrag
16
Working Paper
16
Guidebook
12
Ratgeber
12
Reprint
7
Handbook
6
Handbuch
6
Konferenzschrift
4
Lehrbuch
3
Collection of articles written by one author
2
Conference proceedings
2
Sammlung
2
Bibliografie enthalten
1
Bibliography included
1
Festschrift
1
Interview
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
18
German
1
Author
All
Aiello, Gaetano
1
Aydın, Hatice
1
Bidmon, Sonja
1
Both, Alina
1
Breitsohl, Jan Christian
1
Chrysochou, Polymeros
1
David, Natalie
1
Dineva, Denitsa Petrova
1
Frasquet Deltoro, Marta
1
Fröhling, Renée
1
Gamboa, Ana Margarida
1
Gao, Xin
1
Garrod, Brian
1
Gonçalves, Helena Martins
1
Gómez-Suárez, Mónica
1
Ko, Eunju
1
Langner, Tobias
1
Lee, Chang Han
1
Mateus, Inês
1
Mollá Descals, Alejandro
1
O'Sullivan, Stephen R.
1
Pereira, Hélia Gonçalves
1
Phan, Michel Cao Tuan
1
Rank, Olaf N.
1
Riebe, Erica
1
Rubio Benito, Natalia
1
Ruiz-Molina, María-Eugenia
1
Salgueiro, Maria de Fátima
1
Schramm-Klein, Hanna
1
Sharp, Byron
1
Shaw, Stephen
1
Smit, Edith G.
1
Steinmann, Sascha
1
Stern, Philip
1
Sudzina, František
1
Tikkanen, Henrikki
1
Veloso, Mónica
1
Verlegh, Peeter
1
Villaseñor, Nieves
1
Wagner, Gerhard
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
1
Published in...
All
Business horizons
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of business research : JBR
2
Journal of marketing management : MM
2
The international review of retail, distribution and consumer research
2
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
CIM coursebook
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
Forschungsgruppe Konsum und Verhalten
1
Journal of retailing and consumer services
1
Research
1
Scientific Annals of Economics and Business
1
more ...
less ...
Source
All
ECONIS (ZBW)
19
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Omnichannel customer journeys : fragments of a never-ending story?
Both, Alina
;
Steinmann, Sascha
;
Chrysochou, Polymeros
- In:
Advances in National Brand and Private Label Marketing …
,
(pp. 31-38)
.
2022
Persistent link: https://www.econbiz.de/10013281203
Saved in:
2
Designing Facebook publications focused on hotel customer experience : how to improve brand attitude and booking intention
Gómez-Suárez, Mónica
;
Veloso, Mónica
- In:
Brand, Label, and Product Intelligence : Second …
,
(pp. 247-258)
.
2022
Persistent link: https://www.econbiz.de/10013338086
Saved in:
3
Impact of user participation behavior and participation emotion on quality of users' ideas in the virtual brand community
Gao, Xin
;
Xu, Guangyi
;
Wang, Gesi
;
Xu, Jianzhong
- In:
Economics and Finance Readings : Selected Papers from …
,
(pp. 69-84)
.
2022
Persistent link: https://www.econbiz.de/10013369882
Saved in:
4
Consumer perceptions and responsiveness toward CSR activities : a sectoral outlook
Aydın, Hatice
- In:
Ethics, social responsibility and sustainability in …
,
(pp. 45-63)
.
2019
Persistent link: https://www.econbiz.de/10012104159
Saved in:
5
Markenliebe : Konzeption und empirische Untersuchung eines ganzheitlichen kausalanalytischen Modells
Fröhling, Renée
-
2017
Persistent link: https://www.econbiz.de/10011662317
Saved in:
6
Creation of consumer loyalty and trust in the retailer through store brands : the moderating effect of choice of store brand name
Rubio Benito, Natalia
;
Villaseñor, Nieves
;
Yagüe …
- In:
Journal of retailing and consumer services
34
(
2017
),
pp. 358-368
Persistent link: https://www.econbiz.de/10011629450
Saved in:
7
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
8
How does attachment style influence the brand attachment : brand trust and brand loyalty chain in adolescents?
Bidmon, Sonja
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 164-189
Persistent link: https://www.econbiz.de/10011687910
Saved in:
9
Attitude and loyalty to two brands of beer of the same producer
Sudzina, František
- In:
Scientific Annals of Economics and Business
64
(
2017
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011866201
Saved in:
10
Corporte conflict management on social media brand fan pages
Dineva, Denitsa Petrova
;
Breitsohl, Jan Christian
; …
- In:
Journal of marketing management : MM
33
(
2017
)
9/10
,
pp. 679-698
Persistent link: https://www.econbiz.de/10011746371
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->