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type_genre:"Sammlung"
~isPartOf:"American economic journal : a journal of the American Economic Association"
~isPartOf:"Journal of business research : JBR"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Theory
Consumer behaviour
2,034
Konsumentenverhalten
2,034
Brand management
410
Markenführung
410
Brand image
365
Markenimage
365
Beziehungsmarketing
358
Relationship marketing
358
Brand
234
Markenartikel
229
Social Web
215
Social web
215
Internet marketing
192
Online-Marketing
192
Online retailing
171
Online-Handel
171
Emotion
160
Customer satisfaction
151
Kundenzufriedenheit
151
Luxury goods
142
Luxusgüter
142
Advertising effects
140
Werbewirkung
140
Viral marketing
126
Virales Marketing
126
Einzelhandel
121
Retail trade
121
Dienstleistungsqualität
120
Service quality
120
Personality psychology
111
Persönlichkeitspsychologie
111
Advertising
103
Werbung
98
USA
93
United States
93
Experiment
81
Theorie
73
Perception
72
Wahrnehmung
71
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104
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Sammlung
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105
Collection of articles of several authors
4
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4
Conference paper
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English
105
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Viswanathan, Madhu
3
Kipnis, Eva
2
Laroche, Michel
2
Rosa, Jose Antonio
2
Sharma, Piyush
2
Adams, Abi
1
Akbar, Payam
1
Albaum, Gerald S.
1
Amato, Christie
1
Ambrus, Attila
1
Arad, Ayala
1
Argenziano, Rossella
1
Armacost, Robert L.
1
Babakus, Emin
1
Baghestani, Hamid
1
Bar-Isaac, Heski
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Baskin, Ernest
1
Basso, Frédéric
1
Basso, Leonardo J.
1
Bearden, William O.
1
Bebek, Gaye
1
Bechwati, Nada Nasr
1
Beinat, Euro
1
Benigno, Pierpaolo
1
Bernheim, Bert Douglas
1
Best, Susy F.
1
Bettany, Shona
1
Bindra, Sunali
1
Biswas, Abhijit
1
Bodkin, Charles D.
1
Boeker, Warren
1
Bonatti, Alessandro
1
Borah, Sourav Bikash
1
Boronczyk, Felix
1
Bouillé, Julien
1
Branstad, Are
1
Breuer, Christoph
1
Bröckerhoff, Aurélie
1
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American economic journal : a journal of the American Economic Association
Journal of business research : JBR
Journal of marketing research : JMR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of retailing and consumer services
62
European journal of operational research : EJOR
58
Economics letters
56
International journal of industrial organization
55
Journal of economic behavior & organization : JEBO
51
The American economic review
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing letters : a journal of research in marketing
37
Europäische Hochschulschriften / 5
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Operations research
33
Journal of economics
32
International journal of production economics
30
Qualitative market research : an international journal
30
Applied economics
29
The Rand journal of economics
29
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Journal of marketing management : MM
25
The journal of industrial economics
25
European economic review : EER
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of the Academy of Marketing Science
24
Manufacturing & service operations management : M & SOM
24
Psychology & marketing
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing theory
23
Journal of economic dynamics & control
22
Journal of revenue and pricing management
22
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ECONIS (ZBW)
105
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1
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10
of
105
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date (oldest first)
1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
3
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
4
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
5
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
6
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
7
A temporal construal theory explanation of the price-quality relationship in online dynamic pricing
Guizzardi, Andrea
;
Mariani, Marcello M.
;
Stacchini, Annalisa
- In:
Journal of business research : JBR
146
(
2022
),
pp. 32-44
Persistent link: https://www.econbiz.de/10013271370
Saved in:
8
Does it pay to be honest? : the effect of retailer-provided negative feedback on consumers' product choice and shopping experience
Merle, Aurélie
;
St-Onge, Anik
;
Sénécal, Sylvain
- In:
Journal of business research : JBR
147
(
2022
),
pp. 532-543
Persistent link: https://www.econbiz.de/10013271535
Saved in:
9
From silos to synergies : a systematic review of luxury in marketing research
Sharma, Amalesh
;
Soni, Mauli
;
Borah, Sourav Bikash
; …
- In:
Journal of business research : JBR
139
(
2022
),
pp. 893-907
Persistent link: https://www.econbiz.de/10013194294
Saved in:
10
Bandwagon effect revisited : a systematic review to develop future research agenda
Bindra, Sunali
;
Sharma, Deepika
;
Parameswar, Nakul
; …
- In:
Journal of business research : JBR
143
(
2022
),
pp. 305-317
Persistent link: https://www.econbiz.de/10013194539
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