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type_genre:"Sammlung"
~isPartOf:"International journal of industrial organization"
~isPartOf:"Journal of business research : JBR"
~subject:"Marktforschung"
~subject:"Theory"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie enthalten"
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Search: subject_exact:"Consumer Behaviour"
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Marktforschung
Theory
Consumer behaviour
2,101
Konsumentenverhalten
2,101
Brand management
411
Markenführung
411
Brand image
367
Markenimage
367
Beziehungsmarketing
359
Relationship marketing
359
Brand
236
Markenartikel
231
Social Web
216
Social web
216
Internet marketing
198
Online-Marketing
198
Online retailing
182
Online-Handel
182
Emotion
159
Customer satisfaction
151
Kundenzufriedenheit
151
Advertising effects
144
Werbewirkung
144
Luxury goods
142
Luxusgüter
142
Viral marketing
132
Virales Marketing
132
Einzelhandel
128
Retail trade
128
Dienstleistungsqualität
123
Service quality
123
Advertising
111
Personality psychology
110
Persönlichkeitspsychologie
110
Theorie
107
Werbung
106
Preismanagement
91
Pricing strategy
91
Experiment
86
E-commerce
79
Electronic Commerce
79
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Undetermined
72
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Article
138
Book / Working Paper
1
Type of publication (narrower categories)
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Sammlung
Article in journal
Aufsatz im Buch
Bibliografie enthalten
Aufsatz in Zeitschrift
139
Collection of articles of several authors
4
Sammelwerk
4
Conference paper
3
Konferenzbeitrag
3
Bibliography included
1
Rezension
1
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English
139
Author
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Esteves, Rosa-Branca
3
Viswanathan, Madhu
3
Chen, Yongmin
2
Janssen, Maarten C. W.
2
Kipnis, Eva
2
Laroche, Michel
2
Palma, André de
2
Rosa, Jose Antonio
2
Sharma, Piyush
2
Akbar, Payam
1
Albaum, Gerald S.
1
Albrecht, James W.
1
Allain, Marie-Laure
1
Amato, Christie
1
Anas, Alex
1
Aridor, Guy
1
Armacost, Robert L.
1
Avignon, Rémi
1
Babakus, Emin
1
Baghestani, Hamid
1
Barnier, Virginie de
1
Bartikowski, Boris
1
Baskin, Ernest
1
Basso, Frédéric
1
Bearden, William O.
1
Bebek, Gaye
1
Bechwati, Nada Nasr
1
Beinat, Euro
1
Best, Susy F.
1
Bester, Helmut
1
Bettany, Shona
1
Biglaiser, Gary
1
Bijl, Paul de
1
Bindra, Sunali
1
Bisceglia, Michele
1
Biswas, Abhijit
1
Bloch, Francis
1
Bodkin, Charles D.
1
Boeker, Warren
1
Borah, Sourav Bikash
1
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Published in...
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International journal of industrial organization
Journal of business research : JBR
Journal of marketing research : JMR
88
Management science : journal of the Institute for Operations Research and the Management Sciences
69
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
64
Journal of economic psychology : research in economic psychology and behavioral economics
62
Journal of retailing and consumer services
62
European journal of operational research : EJOR
58
Economics letters
56
Journal of economic behavior & organization : JEBO
51
The American economic review
41
Journal of consumer research : JCR ; an interdisciplinary bimonthly
39
Marketing letters : a journal of research in marketing
37
Europäische Hochschulschriften / 5
35
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Operations research
33
Journal of economics
32
International journal of production economics
30
Qualitative market research : an international journal
30
Applied economics
29
The Rand journal of economics
29
Marketing : ZFP ; journal of research and management
28
International journal of production research
26
Journal of marketing management : MM
25
The journal of industrial economics
25
European economic review : EER
24
International journal of market research : JMRS ; the journal of the Market Research Society
24
Journal of the Academy of Marketing Science
24
Manufacturing & service operations management : M & SOM
24
Psychology & marketing
24
The review of economic studies
24
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
23
Jahrbuch der Absatz- und Verbrauchsforschung
23
Journal of consumer research : JCR ; an interdisciplinary journal
23
Marketing theory
23
Journal of economic dynamics & control
22
Journal of revenue and pricing management
22
American economic journal : a journal of the American Economic Association
21
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Source
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ECONIS (ZBW)
139
Showing
1
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10
of
139
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1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
Deceptive advertising, regulation and naive consumers
Gupta, Aastha
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543794
Saved in:
3
Let's lock them in : collusion under consumer switching costs
Fourberg, Niklas
- In:
International journal of industrial organization
91
(
2023
),
pp. 1-24
Persistent link: https://www.econbiz.de/10014543797
Saved in:
4
Mergers of complements : on the absence of consumer benefits
Kadner-Graziano, Alessandro
- In:
International journal of industrial organization
89
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014546106
Saved in:
5
Surfing incognito : welfare effects of anonymous shopping
Lagerlöf, Johan
- In:
International journal of industrial organization
87
(
2023
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014280026
Saved in:
6
Masstige marketing : a scale development and validity study
Ishaq, Muhammad Ishtiaq
;
Raza, Ali
;
Bartikowski, Boris
; …
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014368192
Saved in:
7
The influence of self-decided prices on expected quality
Mukherjee, Sudipta
;
Pandelaere, Mario
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014294830
Saved in:
8
Artificial intelligence and empirical consumer research : a topic modeling analysis
Vaid, Shashank
;
Puntoni, Stefano
;
Khodr, AbdulRahman
- In:
Journal of business research : JBR
166
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014380329
Saved in:
9
Contextual differences in the moderating effects of price consciousness and social desirability in pay-what-you-want (PWYW) pricing
Rabbanee, Fazlul K.
;
Roy, Rajat
;
Sharma, Piyush
- In:
Journal of business research : JBR
141
(
2022
),
pp. 13-25
Persistent link: https://www.econbiz.de/10013168029
Saved in:
10
Driving participation and investment in B2B trade shows : the organizer view
Mora Cortez, Roberto
;
Johnston, Wesley J.
; …
- In:
Journal of business research : JBR
142
(
2022
),
pp. 1092-1105
Persistent link: https://www.econbiz.de/10013169501
Saved in:
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