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type_genre:"Statistics"
~person:"Karjaluoto, Heikki"
~person:"Wölfle, Ralf"
~type_genre:"Aufsatz in Zeitschrift"
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Internet marketing
12
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11
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Karjaluoto, Heikki
Wölfle, Ralf
Dwivedi, Yogesh Kumar
64
Law, Chun Hung Roberts
48
Wirtz, Bernd W.
44
Law, Rob
40
Whinston, Andrew B.
39
Skiera, Bernd
38
Alt, Rainer
37
Pitt, Leyland F.
36
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33
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33
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32
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32
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31
Hinz, Oliver
29
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28
Tan, Yong
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27
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27
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26
Filieri, Raffaele
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26
Harrigan, Paul
26
Loureiro, Sandra Maria Correia
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Lu, Yaobin
26
Papagiannidis, Savvas
26
Rita, Paulo
26
Ruyter, Ko de
26
Wang, Bin
26
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25
Vrontis, Demetris
25
Cheng, T. C. E.
24
Greenstein, Shane M.
24
Huang, George Q.
24
Luo, Xin
24
Thaichon, Park
24
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23
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International journal of e-business research : an official publication of the Information Resources Management Association
3
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2
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2
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E-Commerce-Report Schweiz : Digitalisierung im Vertrieb an Konsumenten ; eine qualitative Studie aus Sicht der Anbieter
1
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1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
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Technological forecasting & social change : an international journal
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ECONIS (ZBW)
32
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32
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1
Becoming TikTok famous : strategies for global brands to engage consumers in an emerging market
Wahid, Risqo
;
Karjaluoto, Heikki
;
Taiminen, Kimmo
; …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 106-123
Persistent link: https://www.econbiz.de/10014233467
Saved in:
2
Digital content marketing on social media along the B2B customer journey : the effect of timely content delivery on customer engagement
Salonen, Anna
;
Mero, Joel
;
Munnukka, Juha
;
Zimmer, Marcus
; …
- In:
Industrial marketing management : the international …
118
(
2024
),
pp. 12-26
Persistent link: https://www.econbiz.de/10014531704
Saved in:
3
Negative eWOM and perceived credibility : a potent mix in consumer relationships
Izogo, Ernest Emeka
;
Jayawardhena, Chanaka
;
Karjaluoto, …
- In:
International journal of retail and distribution management
51
(
2023
)
2
,
pp. 149-169
Persistent link: https://www.econbiz.de/10013552690
Saved in:
4
Understanding the role of social media content in brand loyalty : a meta-analysis of user-generated content versus firm-generated content
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Ukpabi, Dandison
- In:
Journal of interactive marketing
58
(
2023
)
4
,
pp. 400-413
Persistent link: https://www.econbiz.de/10014425176
Saved in:
5
Examining the impact of eWOM-triggered customer-to-customer interactions on travelers' repurchase and social media engagement
Izogo, Ernest Emeka
;
Mpinganjira, Mercy
;
Karjaluoto, Heikki
- In:
Journal of travel research : a quarterly publication of …
61
(
2022
)
8
,
pp. 1872-1894
Persistent link: https://www.econbiz.de/10013391022
Saved in:
6
E-Commerce-Report Schweiz : Digitalisierung im Vertrieb an Konsumenten ; eine qualitative Studie aus Sicht der Anbieter
Hochschule für Wirtschaft FHNW / Institut für …
-
2013-1. September 2022: Basel : FHNW
-
2013 - 2014; 8. Ausgabe (2016)-15. Ausgabe (2022) ; …
Persistent link: https://www.econbiz.de/10009776565
Saved in:
7
What drives travelers' adoption of user-generated content? : a literature review
Ukpabi, Dandison C.
;
Karjaluoto, Heikki
- In:
Tourism management perspectives : TMP
28
(
2018
),
pp. 251-273
Persistent link: https://www.econbiz.de/10011942716
Saved in:
8
Mobile money as a driver of digital financial inclusion
Shaikh, Aijaz A.
;
Glavee-Geo, Richard
;
Karjaluoto, Heikki
; …
- In:
Technological forecasting & social change : an …
186PB
(
2023
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014250622
Saved in:
9
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
Tyrväinen, Olli
;
Karjaluoto, Heikki
;
Saarijärvi, Hannu
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012305392
Saved in:
10
The use of web analytics for digital marketing performance measurement
Järvinen, Joel
;
Karjaluoto, Heikki
- In:
Industrial marketing management : the international …
50
(
2015
),
pp. 117-127
Persistent link: https://www.econbiz.de/10011411711
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