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~type_genre:"Aufsatz im Buch"
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Search: subject_exact:"Internationale Werbung"
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International marketing
49
Internationales Marketing
49
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10
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Handbook on cross-cultural marketing
10
Fashion brand internationalization : opportunities and challenges
3
China-focused cases : selected winners of the CEIBS global case contest
2
Creating a sustainable competitive position : ethical challenges for international firms
2
International entrepreneurship in emerging markets : contexts, behaviours, and successful entry
2
Iranian entrepreneurship : deciphering the entrepreneurial ecosystem in Iran and in the Iranian diaspora
2
A research agenda for international entrepreneurship
1
Advanced digital marketing strategies in a data-driven era
1
Agricultural specialisation and rural patterns of development
1
An SME perspective
1
Bringing the Soul Back to Marketing : Proceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11-14, 2023
1
Business models and firm internationalisation
1
Competition, strategy, and innovation : the impact of trends in business and the consumer world
1
Conference proceedings Trends in Business Communication 2020
1
Cross-border e-commerce marketing and management
1
Cultural marketing and metaverse for consumer engagements
1
Eurasian business perspectives : proceedings of the 26th and 27th Eurasia Business and Economics Society Conferences
1
Global intermediation and logistics service providers
1
Global marketing strategies for the promotion of luxury goods
1
Integrating new technologies in international business : opportunities and challenges
1
Leveraging consumer behavior and psychology in the digital economy
1
Market entry in China : case studies on strategy, marketing, and branding
1
Multinational enterprise management strategies in developing countries
1
New horizons in management, leadership and sustainability : innovative case studies and solutions for emerging economies
1
New luxury management : creating and managing sustainable value across the organization
1
Praxishandbuch Wirtschaft in Afrika
1
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
1
Research handbook on foreign exit, relocation and re-entry : theoretical perspectives and empirical evidence
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Socio-economic development ; Volume 1
1
Sustainable International Business : Smart Strategies for Business and Society
1
The Oxford handbook of management in emerging markets
1
The evolution of business in the cyber age : digital transformation, threats, and security
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The international dimension of entrepreneurial decision-making : cultures, contexts, and behaviours
1
Transformation of Japanese Multinational Enterprises and Business : The 50th Anniversary of the Japan Academy of Multinational Enterprises
1
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ECONIS (ZBW)
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Identifying current themes and important future research directions in the field of consumer animosity
Davlembayeva, Dinara
;
Marikyan, Davit
;
Slade, Emma L.
- In:
Bringing the Soul Back to Marketing : Proceedings of …
,
(pp. 42-55)
.
2024
Persistent link: https://www.econbiz.de/10014501026
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2
Variation and continuity of brand personality in Japan
Jitosho, Risa
;
Baba, Hajime
- In:
Transformation of Japanese Multinational Enterprises …
,
(pp. 119-134)
.
2024
Persistent link: https://www.econbiz.de/10014514761
Saved in:
3
International entrepreneurial marketing in the digital era
Yang, Man
;
Torkkeli, Lasse
- In:
A research agenda for international entrepreneurship
,
(pp. 217–236)
.
2023
Persistent link: https://www.econbiz.de/10014477749
Saved in:
4
When institutional logicscollide : how international firms navigate sustainability values in global markets
Cerne, Annette
;
Elg, Ulf
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 153-175)
.
2023
Persistent link: https://www.econbiz.de/10014455301
Saved in:
5
Sustainability in international business : an introduction
Arte, Pratik
;
Wang, Yi
;
Dowie, Cheryl
;
Elo, Maria
; …
- In:
Sustainable International Business : Smart Strategies …
,
(pp. 1-11)
.
2023
Persistent link: https://www.econbiz.de/10014447534
Saved in:
6
Challenges of cross-cultural marketing in the current times : to be or not to be global
Gaganjot Kaur
;
Sharma, Shalini
- In:
Cultural marketing and metaverse for consumer engagements
,
(pp. 96-108)
.
2023
Persistent link: https://www.econbiz.de/10014287120
Saved in:
7
Does a sustainable orientation affect global consumers' relationships with international online brands?
Drennan, Todd
;
Nordman, Emilia Rovira
;
Safari, Aswo
- In:
Creating a sustainable competitive position : ethical …
,
(pp. 219-236)
.
2023
Persistent link: https://www.econbiz.de/10014455390
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8
Conceptual integration of international marketing in India
Garg, Vikas
;
Srivastav, Shalini
;
Tiwari, Pooja
;
Rani, Sonam
- In:
Integrating new technologies in international business …
,
(pp. 205-223)
.
2022
Persistent link: https://www.econbiz.de/10014382888
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9
The effects of social media tools' usage in international marketing communication - corporation perspective
Bartosik-Purgat, Małgorzata
;
Michał, Staszków
; …
- In:
Competition, strategy, and innovation : the impact of …
,
(pp. 151-171)
.
2022
Persistent link: https://www.econbiz.de/10012704958
Saved in:
10
Sustainable initiatives in international markets
Alvarez-Risco, Aldo
;
Del-Aguila-Arcentales, Shyla
- In:
The international dimension of entrepreneurial …
,
(pp. 181-191)
.
2022
Persistent link: https://www.econbiz.de/10012807992
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