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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
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Search: subject_exact:"Product placement"
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Product Placement
21
Product placement
21
Advertising effects
20
Werbewirkung
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Consumer behaviour
19
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19
Brand management
12
Markenführung
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brand placement
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product placement
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Dens, Nathalie
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Pelsmacker, Patrick de
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Matthes, Jörg
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Naderer, Brigitte
3
Hudders, Liselot
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Abdourazakou, Yann
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Balasubramanian, Siva Kumar
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Cauberghe, Verolien
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European journal of marketing : EJM
International journal of advertising : the quarterly review of marketing communications
The journal of brand management : an international journal
International journal of advertising : the review of marketing communications
11
Journal of business research : JBR
10
Journal of promotion management : JPM
9
Journal of marketing communications
6
Journal of promotion management : innovations in planning and applied research
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Journal of advertising
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Journal of current issues and research in advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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SpringerLink / Bücher
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The journal of product & brand management
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The marketing review
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International journal of market research : JMRS ; the journal of the Market Research Society
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of Product & Brand Management
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Journal of consumer behaviour : an international research review
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AMS review : official publication of the Academy of Marketing Science
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Achieving Business Competitiveness in a Digital Environment : Opportunities in E-commerce and Online Marketing
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zur Analyse und Entwicklung der Medien
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Business Horizons
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European Journal of Marketing
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Global Knowledge, Memory and Communication
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Handbook of research on transmedia storytelling, audience engagement, and business strategies
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Handbook on cross-cultural marketing
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Health marketing quarterly
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Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
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International Journal of Operations & Production Management
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International Journal of Sports Marketing and Sponsorship
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ECONIS (ZBW)
21
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1
Music and its multitude of meanings : exploring what makes brand placements in music videos authentic
Burkhalter, Janée N.
;
Curasi, Carolyn Folkman
; …
- In:
The journal of brand management : an international journal
24
(
2017
)
2
,
pp. 140-160
Persistent link: https://www.econbiz.de/10011724563
Saved in:
2
Do violent movies scare away potential visitors?
Yang, Fang
;
VandenBergh, Bruce
;
Lee, Joonghwa
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 314-335
Persistent link: https://www.econbiz.de/10011689847
Saved in:
3
Comparing children's explicit and implicit understanding of advertising and placement on TV
Uribe, Rodrigo
;
Fuentes-Garcia, Alejandra
- In:
International journal of advertising : the quarterly …
36
(
2017
)
6
,
pp. 928-944
Persistent link: https://www.econbiz.de/10011859146
Saved in:
4
Product placement 2.0 : "do brands need influencers, or do influencers need brands?"
Jin, S. Venus
;
Muqaddam, Aziz
- In:
The journal of brand management : an international journal
26
(
2019
)
5
,
pp. 522-537
Persistent link: https://www.econbiz.de/10012060158
Saved in:
5
Product placement disclosures : exploring the moderating effect of placement frequency on brand responses via persuasion knowledge
Matthes, Jörg
;
Naderer, Brigitte
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10011581107
Saved in:
6
Attitudes and related perceptions about product placement : a comparison of Finland, Italy and the United States
Sabour, Nadia I.
;
Pillai, Deepa
;
Gistri, Giacomo
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
2
,
pp. 362-387
Persistent link: https://www.econbiz.de/10011581255
Saved in:
7
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
8
Disclosing brand placement to young children
Pauw, Pieter de
;
Hudders, Liselot
;
Cauberghe, Verolien
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 508-525
Persistent link: https://www.econbiz.de/10011882027
Saved in:
9
Children's attitudinal and behavioral reactions to product placements : investigating the role of placement frequency, placement integration, and parental mediation
Naderer, Brigitte
;
Matthes, Jörg
;
Marquart, Franziska
; …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 236-255
Persistent link: https://www.econbiz.de/10011859304
Saved in:
10
Placing snacks in children's movies : cognitive, evaluative, and conative effects of product placements with character product interaction
Naderer, Brigitte
;
Matthes, Jörg
;
Zeller, Patrick
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 852-870
Persistent link: https://www.econbiz.de/10012492607
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