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~isPartOf:"European journal of marketing : EJM"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Werbewirkung"
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Advertising effects
90
Werbewirkung
90
Advertising
64
Werbung
63
Consumer behaviour
61
Konsumentenverhalten
61
Internet marketing
28
Online-Marketing
28
advertising
17
Brand image
14
Markenimage
14
Brand management
13
Markenführung
13
Product Placement
12
Product placement
12
Marketing management
8
Marketingmanagement
8
product placement
8
Brand
7
Markenartikel
7
Target group
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Zielgruppe
7
Celebrity endorsement
6
Celebrity-Werbung
6
Emotion
6
Film industry
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Filmwirtschaft
6
content analysis
6
Fernsehwerbung
5
Perception
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Television advertising
5
Wahrnehmung
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Jugendliche
4
Sales promotion
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Social Web
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Social web
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USA
4
United States
4
Verkaufsförderung
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Youth
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90
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English
90
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Bijmolt, Tammo H. A.
2
Chen, Huan
2
Dodoo, Naa Amponsah
2
Hartnett, Nicole
2
Mazodier, Marc
2
Park, Sejin
2
Romaniuk, Jenni
2
Wang, Ye
2
Albers, Sönke
1
Amyx, Douglas Alan
1
Armstrong, Jon Scott
1
Arora, Amit
1
Arora, Anshu
1
Ascarza, Eva
1
Atli Geir Hallgrímsson
1
Attaran, Sharmin
1
Avery, Elizabeth Johnson
1
Bae, Mikyeung
1
Balabanis, George
1
Beal, Virginia
1
Becheur, Imene
1
Bedingfield, Sid
1
Bernal, Jorge
1
Bhakar, Shailja
1
Blakemore, Jason
1
Brace-Govan, Jan
1
Broekhuizen, Thijs L. J.
1
Brough, Aaron R.
1
Brubaker, Pamela
1
Bruce, Norris I.
1
Buijzen, Moniek
1
Cannella, Albert A. <Jr.>
1
Carrillat, François A.
1
Cauberghe, Veroline
1
Chan, Fanny Fong Yee
1
Chang, En Chi
1
Chen, Yuxin
1
Cherrier, Helene
1
Choi, Hojoon
1
Choi, Nak Hwan
1
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European journal of marketing : EJM
Journal of marketing research : JMR
Journal of promotion management : JPM
International journal of advertising : the review of marketing communications
184
Journal of business research : JBR
150
Journal of marketing communications
122
International journal of advertising : the quarterly review of marketing communications
109
Journal of advertising research
87
Journal of promotion management : innovations in planning and applied research
78
Journal of retailing and consumer services
71
Journal of advertising : official publication of the American Academy of Advertising
53
SpringerLink / Bücher
51
International journal of internet marketing and advertising : IJIMA
46
Psychology & marketing
44
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
41
Marketing letters : a journal of research in marketing
34
Journal of current issues and research in advertising
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Health marketing quarterly
30
The journal of product & brand management
30
International journal of hospitality management
26
Asia Pacific journal of marketing and logistics
23
Journal of advertising
23
Journal of marketing
22
Journal of marketing research
22
Marketing intelligence & planning
21
Journal of global marketing
20
European journal of marketing
19
Journal of consumer marketing
18
The journal of brand management : an international journal
18
Young consumers : insight and ideas for responsible marketers
18
International journal of consumer studies
17
Journal of international consumer marketing
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
International journal of sports marketing & sponsorship
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
16
Tourism management : research, policies, practice
16
International journal of market research
15
Journal of marketing theory and practice : JMTP
15
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ECONIS (ZBW)
90
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90
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1
Consumer response to advertising endorsers' sexual information : Western individualism vs. Eastern Confucian conservatism
Choi, Hojoon
;
Kim, Jooyoung
;
Kim, Bong-chul
- In:
Journal of promotion management : JPM
24
(
2018
)
4
,
pp. 459-483
Persistent link: https://www.econbiz.de/10011979100
Saved in:
2
Factors affecting attitudes and behavioral intentions toward in-app mobile advertisements
Valdimar Sigurdsson
;
Menon, R. G. Vishnu
;
Atli Geir …
- In:
Journal of promotion management : JPM
24
(
2018
)
5
,
pp. 694-714
Persistent link: https://www.econbiz.de/10011979196
Saved in:
3
Key factors in understanding trends in Hollywood product placements from 2005 to 2015
Seipel, Melissa
;
Freeman, Jason
;
Brubaker, Pamela
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 755-773
Persistent link: https://www.econbiz.de/10011979228
Saved in:
4
Promoting public health or underlying business interests? : the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits
Kim, Yeonsoo
;
Park, Sun-Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 774-797
Persistent link: https://www.econbiz.de/10011979235
Saved in:
5
The effect of advertising content control on advertising effectiveness in the different forced exposure circumstance
Kim, Nam Young
- In:
Journal of promotion management : JPM
24
(
2018
)
6
,
pp. 845-862
Persistent link: https://www.econbiz.de/10011979252
Saved in:
6
Firms' strategic leverage of unplanned exposure and planned advertising : an analysis in the context of celebrity endorsements
Derdenger, Timothy P.
;
Li, Hui
;
Srinivasan, Kannan
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 14-34
Persistent link: https://www.econbiz.de/10011819635
Saved in:
7
TV viewing and advertising targeting
Deng, Yiting
;
Mela, Carl F.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 99-118
Persistent link: https://www.econbiz.de/10011819665
Saved in:
8
In God's hands : how reminders of god dampen the effectiveness of fear appeals
Wu, Eugenia C.
;
Cutright, Keisha M.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 119-131
Persistent link: https://www.econbiz.de/10011819670
Saved in:
9
From elicitation to persuasion : assessing the structure and effectiveness of differential emotions in anti-drunk-driving campaigns
Becheur, Imene
;
Das, Amit
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 83-102
Persistent link: https://www.econbiz.de/10011875331
Saved in:
10
Why consumers like facebook brands : the role of aspirational brand personality in consumer behavior
Dodoo, Naa Amponsah
- In:
Journal of promotion management : JPM
24
(
2018
)
1
,
pp. 103-127
Persistent link: https://www.econbiz.de/10011875352
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