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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~subject:"Relationship marketing"
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Search: subject_exact:"Markentreue"
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Relationship marketing
Beziehungsmarketing
8
Brand loyalty
8
Markentreue
8
Brand management
7
Consumer behaviour
7
Konsumentenverhalten
7
Markenführung
7
Brand image
6
Markenimage
6
brand loyalty
5
Brand
4
Markenartikel
4
Hotel industry
3
Hotellerie
3
Customer satisfaction
2
Kundenzufriedenheit
2
brand identification
2
B-to-B-Marketing
1
Brand attachment
1
Brand equity
1
Brand trust
1
Business model
1
Business model innovation
1
Business network
1
Business-to-business marketing
1
Cognition
1
Confidence
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Customer integration
1
Customer perceptions
1
Dienstleistungsqualität
1
Emotion
1
Gender
1
Geschlecht
1
Geschäftsmodell
1
Industrial networks
1
Inflation expectations
1
Inflationserwartung
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8
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8
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English
8
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Agyeiwaah, Elizabeth
1
Aluri, Ajay
1
Andreini, Daniela
1
Back, Ki-Joon
1
Bergamschi, Mara
1
Choe, Ja Young
1
Holland, Stephen
1
Hsu, Fu Chieh
1
Hwang, Jinsoo
1
Kim, Heather Markham
1
Kim, Jinkyung Jenny
1
Kim, Min-Seong
1
Kim, Soon-Ho
1
Liu, Jing
1
McIntyre, Nancy
1
Meissner, Svenja
1
Nuseir, Mohammed T.
1
Pedeliento, Giuseppe
1
Price, Bradley S.
1
Röth, Tobias
1
Salo, Jari
1
Scott, Noel
1
Shin, Minjung
1
Spieth, Patrick
1
Townsend, Kyle M.
1
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of retailing and consumer services
25
The journal of product & brand management
18
The journal of brand management : an international journal
13
Asia Pacific journal of marketing and logistics
11
Journal of business research : JBR
11
International journal of hospitality management
9
Journal of promotion management : innovations in planning and applied research
7
Journal of strategic marketing
6
Global business review
5
International journal of contemporary hospitality management
5
International journal of internet marketing and advertising : IJIMA
5
Journal of marketing management : JMM ; journal of the Academy of Marketing
5
Journal of hospitality marketing & management
4
Journal of international consumer marketing
4
Journal of marketing analytics : JMA
4
Journal of marketing communications
4
Marketing intelligence & planning
4
Australasian marketing journal
3
Journal of fashion marketing and management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing management : MM
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Marketing letters : a journal of research in marketing
3
Psychology & marketing
3
The journal of business & industrial marketing
3
The journal of consumer marketing
3
Tourism management : research, policies, practice
3
African journal of economic and management studies : AJEMS
2
European journal of marketing
2
European journal of marketing : EJM
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
2
International journal of Indian culture and business management
2
International journal of Indian culture and business management : IJICBM
2
International journal of advertising : the review of marketing communications
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
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ECONIS (ZBW)
8
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1
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8
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8
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date (oldest first)
1
Social justice or social stigma? : hotel customers' perception on branded hotel used as quarantine facility
Hsu, Fu Chieh
;
Agyeiwaah, Elizabeth
;
Liu, Jing
;
Scott, Noel
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
5
,
pp. 851-867
Persistent link: https://www.econbiz.de/10014633777
Saved in:
2
Is a robot barista better than a human barista? : a moderating role of type of service providers
Hwang, Jinsoo
;
Kim, Jinkyung Jenny
;
Choe, Ja Young
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
48
(
2024
)
6
,
pp. 1035-1050
Persistent link: https://www.econbiz.de/10014633831
Saved in:
3
Assessing the impact of brand equity and demographic characteristics on brand loyalty : the mediating role played by customer experience in United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
5
,
pp. 905-922
Persistent link: https://www.econbiz.de/10013257065
Saved in:
4
Consumer-based brand authenticity and brand trust in brand loyalty in the Korean coffee shop market
Kim, Soon-Ho
;
Kim, Min-Seong
;
Holland, Stephen
; …
- In:
Journal of hospitality & tourism research : JHTR ; the …
45
(
2021
)
3
,
pp. 423-446
Persistent link: https://www.econbiz.de/10012483371
Saved in:
5
Effect of cognitive engagement on the development of brand love in a hotel context
Shin, Minjung
;
Back, Ki-Joon
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
2
,
pp. 328-350
Persistent link: https://www.econbiz.de/10012201358
Saved in:
6
Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
Saved in:
7
Using machine learning to cocreate value through dynamic customer engagement in a brand loyalty program
Aluri, Ajay
;
Price, Bradley S.
;
McIntyre, Nancy
- In:
Journal of hospitality & tourism research : JHTR ; the …
43
(
2019
)
1
,
pp. 78-100
Persistent link: https://www.econbiz.de/10011997139
Saved in:
8
Brand and product attachment in an industrial context : the effects on brand loyalty
Pedeliento, Giuseppe
;
Andreini, Daniela
;
Bergamschi, Mara
; …
- In:
Industrial marketing management : the international …
53
(
2016
),
pp. 194-206
Persistent link: https://www.econbiz.de/10011448281
Saved in:
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