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~accessRights:"restricted"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Customer retention"
~subject:"Dienstleistungsqualität"
~subject:"Selling"
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Search: subject_exact:"Kundenwertanalyse"
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Customer retention
Dienstleistungsqualität
Selling
Customer value
53
Kundenwert
53
Betriebliche Wertschöpfung
39
Value creation
39
Beziehungsmarketing
28
Relationship marketing
28
Lieferantenmanagement
27
Supplier relationship management
27
B-to-B-Marketing
25
Business-to-business marketing
25
Customer integration
17
Kundenintegration
17
Value co-creation
17
Consumer behaviour
10
Konsumentenverhalten
10
Marketing management
9
Marketingmanagement
9
Verkauf
8
Business network
7
Service-Dominant Logic
7
Service-dominant logic
7
Unternehmensnetzwerk
7
Value in use
6
Value-based selling
6
Customer value proposition
5
Innovation
5
B2B
4
Brand management
4
Bundling strategy
4
Leistungsbündel
4
Markenführung
4
Nachhaltigkeit
4
Salespeople
4
Sustainability
4
Value
4
Value proposition
4
Verkaufspersonal
4
B2B marketing
3
Brand image
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English
11
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Keränen, Joona
3
Terho, Harri
3
Salonen, Anna
2
Aarikka-Stenroos, Leena
1
Balboni, Bernardo
1
Bischoff, Pirmin
1
Böhm, Eva
1
Cadeaux, Jack
1
Eggert, Andreas
1
Elgeti, Laura
1
Gemser, Gerda
1
Gustafsson, Magnus
1
Haas, Alexander
1
Hellström, Magnus
1
Hogreve, Jens
1
Kienzler, Mario
1
Kleinaltenkamp, Michael
1
Kuijken, Bram
1
Liozu, Stephan
1
Luotola, Hanna
1
Mustak, Mekhail
1
Perminova-Harikoski, Olga
1
Ruokolainen, Jari
1
Song, Hua
1
Totzek, Dirk
1
Ulaga, Wolfgang
1
Wijnberg, Nachoem M.
1
Yu, Kangkang
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Industrial marketing management : the international journal for industrial and high-tech firms
Journal of business research : JBR
10
International journal of hospitality management
9
Journal of retailing and consumer services
8
International journal of contemporary hospitality management
6
Journal of hospitality and tourism insights
6
SpringerLink / Bücher
5
The journal of services marketing
5
The service industries journal
5
Service business
4
The TQM journal : the international review of organizational improvement
4
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
4
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
Journal of business-to-business marketing
3
Journal of service management
3
Journal of service theory and practice : JSTP
3
International journal of productivity and quality management : IJPQM
2
International journal of retail & distribution management
2
Journal of service research
2
Journal of service research : JSR
2
Journal of strategic marketing
2
Journal of travel and tourism marketing
2
Springer eBook Collection
2
The journal of business & industrial marketing
2
Tourism management : research, policies, practice
2
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
1
American economic journal : a journal of the American Economic Association
1
Artificial intelligence in marketing
1
Asia Pacific business review
1
Computational Management Science : CMS
1
Contemporary issues in digital marketing
1
Future of Business and Finance
1
Health economics and healthcare reform : breakthroughs in research and practice
1
Human systems management : HSM
1
International journal of bank marketing
1
International journal of business and systems research
1
International journal of business excellence : IJBEX
1
International journal of economics and business research : IJEBR
1
International journal of electronic commerce : IJEC
1
International journal of electronic customer relationship management : IJECRM
1
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ECONIS (ZBW)
11
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1
Advancing value-based selling research in B2B markets : a theoretical toolbox and research agenda
Keränen, Joona
;
Totzek, Dirk
;
Salonen, Anna
;
Kienzler, …
- In:
Industrial marketing management : the international …
111
(
2023
),
pp. 55-68
Persistent link: https://www.econbiz.de/10014368300
Saved in:
2
How salespeople adapt communication of customer value propositions in business markets
Bischoff, Pirmin
;
Hogreve, Jens
;
Elgeti, Laura
; …
- In:
Industrial marketing management : the international …
114
(
2023
),
pp. 226-242
Persistent link: https://www.econbiz.de/10014433432
Saved in:
3
Opportunities for value-based selling in an economic crisis : managerial insights from a firm boundary theory
Keränen, Joona
;
Salonen, Anna
;
Terho, Harri
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 389-395
Persistent link: https://www.econbiz.de/10012285377
Saved in:
4
Value champions in business markets : four role configurations
Keränen, Joona
;
Liozu, Stephan
- In:
Industrial marketing management : the international …
85
(
2020
),
pp. 84-96
Persistent link: https://www.econbiz.de/10012212037
Saved in:
5
Customer participation in knowledge intensive business services : perceived value outcomes from a dyadic perspective
Mustak, Mekhail
- In:
Industrial marketing management : the international …
78
(
2019
),
pp. 76-87
Persistent link: https://www.econbiz.de/10012026155
Saved in:
6
Embracing uncertainty in value-based selling by means of design thinking
Luotola, Hanna
;
Hellström, Magnus
;
Gustafsson, Magnus
; …
- In:
Industrial marketing management : the international …
65
(
2017
),
pp. 59-75
Persistent link: https://www.econbiz.de/10011774967
Saved in:
7
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
Saved in:
8
Effective product-service systems : a value-based framework
Kuijken, Bram
;
Gemser, Gerda
;
Wijnberg, Nachoem M.
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 33-41
Persistent link: https://www.econbiz.de/10011672010
Saved in:
9
The effects of service supply on perceived value proposition under different levels of customer involvement
Song, Hua
;
Cadeaux, Jack
;
Yu, Kangkang
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 116-128
Persistent link: https://www.econbiz.de/10011478737
Saved in:
10
Rhetoric in customer referencing : fortifying sales arguments in two start-up companies
Ruokolainen, Jari
;
Aarikka-Stenroos, Leena
- In:
Industrial marketing management : the international …
54
(
2016
),
pp. 188-202
Persistent link: https://www.econbiz.de/10011478793
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