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~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of advertising research"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Marketing"
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Search: subject:"Internet"
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| 6 applied filters
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Subject
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Online-Marketing
Consumer behaviour
681
Konsumentenverhalten
681
Internet marketing
402
Social Web
371
Social web
371
Online retailing
354
Online-Handel
354
E-commerce
194
Electronic Commerce
193
Beziehungsmarketing
182
Relationship marketing
182
Advertising effects
152
Werbewirkung
152
Advertising
145
Einzelhandel
145
Retail trade
145
Werbung
143
Brand management
136
Markenführung
136
Viral marketing
133
Virales Marketing
133
Customer satisfaction
98
Kundenzufriedenheit
98
Brand image
97
Markenimage
97
Social media
77
Confidence
65
Vertrauen
65
Dienstleistungsqualität
56
Service quality
56
Distribution channel
53
Vertriebsweg
53
Mobile communications
50
Mobilkommunikation
50
Brand
49
Emotion
48
Markenartikel
46
Customer integration
41
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400
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400
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3
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English
401
Author
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Hudders, Liselot
8
Cho, Chang-Hoan
5
Dwivedi, Yogesh Kumar
5
Choi, Yung Kyun
4
De Jans, Steffi
4
Evans, Nathaniel J.
4
Rana, Nripendra P.
4
Verhoef, Peter C.
4
Belanche, Daniel
3
Dens, Nathalie
3
Eigenraam, Anniek W.
3
Eisend, Martin
3
Fulgoni, Gian M.
3
Hayes, Jameson L.
3
King, Karen Whitehill
3
Lou, Chen
3
Park, Jungkun
3
Pauwels, Koen
3
Perrigot, Rozenn
3
Poels, Karolien
3
Septianto, Felix
3
Spann, Martin
3
Thaichon, Park
3
Verlegh, Peeter
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Akram, Umair
2
Alnawas, Ibrahim
2
Andrews, Michelle
2
Ashfaq, Muhammad
2
Bart, Yakov
2
Barta, Sergio
2
Beckert, Johannes
2
Bijmolt, Tammo H. A.
2
Buzeta, Cristian
2
Campbell, Colin L.
2
Casper Ferm, Lars-Erik
2
Cauberghe, Veroline
2
Cheung, Man Lai
2
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International journal of advertising : the review of marketing communications
Journal of advertising research
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
Journal of business research : JBR
276
SpringerLink / Bücher
120
International journal of internet marketing and advertising : IJIMA
99
Springer eBook Collection
83
Journal of marketing communications
82
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
80
Journal of promotion management : innovations in planning and applied research
73
International journal of hospitality management
69
Technological forecasting & social change : an international journal
69
Industrial marketing management : the international journal for industrial and high-tech firms
63
Tourism management : research, policies, practice
61
Journal of internet commerce
60
Information systems research : ISR
57
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
56
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
55
Management science : journal of the Institute for Operations Research and the Management Sciences
52
Journal of management information systems : JMIS
46
Electronic commerce research
45
The journal of product & brand management
45
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
44
Journal of marketing
37
Journal of hospitality marketing & management
36
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
36
International journal of advertising : the quarterly review of marketing communications
34
International journal of contemporary hospitality management
34
Psychology & marketing
34
Journal of strategic marketing
33
Marketing intelligence & planning
33
The journal of brand management : an international journal
32
Business horizons
31
Journal of marketing management : JMM ; journal of the Academy of Marketing
31
International journal of technology marketing : IJTMkt
30
Journal of marketing research
30
Asia Pacific journal of marketing and logistics
29
Journal of promotion management : JPM
29
Journal of travel and tourism marketing
29
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Source
All
ECONIS (ZBW)
401
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1
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10
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401
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1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
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