//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Online-Handel"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Internet"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Online-Handel
Online-Marketing
Consumer behaviour
579
Konsumentenverhalten
579
Online retailing
325
Social Web
302
Social web
302
Internet marketing
301
E-commerce
175
Electronic Commerce
174
Beziehungsmarketing
155
Relationship marketing
155
Einzelhandel
137
Retail trade
137
Advertising effects
115
Werbewirkung
115
Advertising
113
Werbung
111
Brand management
104
Markenführung
104
Viral marketing
96
Virales Marketing
96
Customer satisfaction
92
Kundenzufriedenheit
92
Brand image
76
Markenimage
76
Confidence
62
Vertrauen
62
Dienstleistungsqualität
54
Service quality
54
Social media
54
Distribution channel
43
Vertriebsweg
43
Emotion
41
Innovation adoption
39
Innovationsakzeptanz
39
Customer integration
37
Kundenintegration
37
Fashion
35
Mode
35
more ...
less ...
Online availability
All
Undetermined
Free
11
Type of publication
All
Article
552
Book / Working Paper
3
Type of publication (narrower categories)
All
Article in journal
554
Aufsatz in Zeitschrift
554
Aufsatzsammlung
3
Language
All
English
555
Author
All
Hudders, Liselot
7
Baier, Daniel
6
Cho, Chang-Hoan
5
Rana, Nripendra P.
5
Thaichon, Park
5
Choi, Yung Kyun
4
Dwivedi, Yogesh Kumar
4
Lou, Chen
4
Akram, Umair
3
Bala, Pradip Kumar
3
Chang, Ya Ping
3
De Jans, Steffi
3
Elms, Jonathan
3
Evans, Nathaniel J.
3
Fuentes, Christian
3
Hyun, Hyowon
3
Jin, Hyun Seung
3
Ladhari, Riadh
3
Lee, Daeho
3
Liébana-Cabanillas, Francisco
3
Park, Jungkun
3
Paul, Justin
3
Poels, Karolien
3
Rese, Alexandra
3
Rosengren, Sara
3
Septianto, Felix
3
Shareef, Mahmud Akhter
3
Silva, Susana C.
3
Souiden, Nizar
3
Wojdynski, Bartosz W.
3
Youn, Seounmi
3
Abbasi, Amir Zaib
2
Agag, Gomaa
2
Ainsworth, Jeremy
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Alnawas, Ibrahim
2
Alrawad, Mahmaod
2
Ansari, Aisha Rehman
2
Anselmsson, Johan
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of promotion management : JPM
Journal of retailing and consumer services
Journal of business research : JBR
373
SpringerLink / Bücher
166
Electronic commerce research
122
Journal of internet commerce
117
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
116
Springer eBook Collection
110
Management science : journal of the Institute for Operations Research and the Management Sciences
107
International journal of internet marketing and advertising : IJIMA
106
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
98
International journal of hospitality management
95
Technological forecasting & social change : an international journal
94
Information systems research : ISR
92
Journal of marketing communications
83
Journal of promotion management : innovations in planning and applied research
81
Industrial marketing management : the international journal for industrial and high-tech firms
74
European journal of operational research : EJOR
71
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
71
Tourism management : research, policies, practice
70
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
69
Asia Pacific journal of marketing and logistics
64
Journal of management information systems : JMIS
64
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
54
International journal of electronic marketing and retailing : IJEMR
52
Journal of retailing
52
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
51
Transportation research / E : an international journal
51
Journal of advertising research
50
International journal of production economics
49
Journal of marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
48
International journal of retail and distribution management
48
Psychology & marketing
48
International journal of contemporary hospitality management
47
Journal of strategic marketing
47
The journal of product & brand management
47
International journal of consumer studies
45
Journal of hospitality marketing & management
45
Discussion papers / CEPR
44
more ...
less ...
Source
All
ECONIS (ZBW)
555
Showing
1
-
10
of
555
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The new wave of AI-powered luxury brands online shopping experience : the role of digital multisensory cues and customers' engagement
Muhammad Sabbir Rahman
;
Bag, Surajit
;
Hossain, Md Afnan
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014253474
Saved in:
2
Do cultural orientations moderate the effect of online review features on review helpfulness? : a case study of online movie reviews
Kong, Juan
;
Lou, Chen
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014303382
Saved in:
3
Understanding the impact of online customers' shopping experience on online impulsive buying : a study on two leading e-commerce platforms
Gulfraz, Muhammad Bilal
;
Sufyan, Muhammad
;
Mustak, Mekhail
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013366249
Saved in:
4
When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung
;
Park, Minjung
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
Saved in:
5
Holding on to your memories : factors influencing social media hoarding behaviour
Vinoi, Nivin
;
Shankar, Amit
;
Khalil, Ashraf
;
Mehrotra, Ankit
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460870
Saved in:
6
How do social media influencers induce the urge to buy impulsively? : social commerce context
Shamim, Komal
;
Azam, Muhammad
;
Islam, Tahir
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014462162
Saved in:
7
Content marketing in the social media platform : examining the effect of content creation modes on the payoff of participants
Zhang, Xiaojing
;
Zhang, Yulin
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014462164
Saved in:
8
Promoting eco-friendly advertising on social media : the fit between appeals and tie strength
Yan, Jun
;
Pan, Jingjing
;
Li, Zhen
;
Chang, Yaping
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 202-230
Persistent link: https://www.econbiz.de/10014450250
Saved in:
9
From green advertising to greenwashing : content analysis of global corporations' green advertising on social media
Kwon, Kyeongwon
;
Lee, Jaejin
;
Wang, Cen
;
Diwanji, …
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 97-124
Persistent link: https://www.econbiz.de/10014450231
Saved in:
10
Using the FCB grid to understand privacy concerns in social media advertising
Youn, Kibum
;
Pittman, Matthew
;
Haley, Eric John
- In:
International journal of advertising : the review of …
43
(
2024
)
3
,
pp. 405-433
Persistent link: https://www.econbiz.de/10014550975
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->