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~accessRights:"restricted"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"Werbewirkung"
~subject:"user-generated content"
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Beziehungsmarketing
Brand loyalty
Relationship marketing
Social Web
Social web
Werbewirkung
user-generated content
Brand image
124
Markenimage
124
Consumer behaviour
105
Konsumentenverhalten
105
Brand management
101
Markenführung
101
Brand
55
Markenartikel
55
Luxury goods
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Luxusgüter
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Fashion
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Hotellerie
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Online-Marketing
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Personality psychology
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Persönlichkeitspsychologie
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Vertrauen
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Viral marketing
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Virales Marketing
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brand equity
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Customer satisfaction
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Kundenzufriedenheit
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Advertising effects
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Designation of origin
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Emotion
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Herkunftsbezeichnung
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Corporate Social Responsibility
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Corporate social responsibility
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Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Abraham, Mathew
1
Agrawal, Nidhi
1
Arya, Vikas
1
Assaker, Guy
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Aytimur, Hilal
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Berenguer Contrí, Gloria
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Brooks, Gillian
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Connors, Scott
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Costello, John P.
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Dahl, Darren W.
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Danbury, Annie
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El Haddad, Rania
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Esmaeilpour, Fariba
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Fetscherin, Marc
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Garcia-Davalos, Alexander
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International journal of consumer studies
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
153
The journal of product & brand management
91
Journal of retailing and consumer services
81
The journal of brand management : an international journal
66
Journal of marketing communications
47
Asia Pacific journal of marketing and logistics
38
International journal of hospitality management
36
International journal of advertising : the review of marketing communications
30
International journal of internet marketing and advertising : IJIMA
30
Journal of promotion management : innovations in planning and applied research
30
Psychology & marketing
30
Marketing intelligence & planning
26
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
25
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Journal of travel and tourism marketing
24
Journal of strategic marketing
23
Tourism management : research, policies, practice
23
International journal of advertising : the quarterly review of marketing communications
21
SpringerLink / Bücher
21
Journal of marketing management : JMM ; journal of the Academy of Marketing
19
Industrial marketing management : the international journal for industrial and high-tech firms
17
International journal of contemporary hospitality management
16
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Marketing letters : a journal of research in marketing
15
Tourism management perspectives : TMP
15
European journal of marketing : EJM
14
Journal of Islamic marketing
12
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
12
Journal of promotion management : JPM
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
European journal of marketing
11
Global business review
11
International journal of sports marketing & sponsorship
11
Journal of marketing analytics : JMA
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of the Academy of Marketing Science
11
Technological forecasting & social change : an international journal
11
International journal of market research
10
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Exploring masstige brands' antecedents and outcomes
Rodrigues, Paula Cristina Lopes
;
Sousa, Ana
; …
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10014465439
Saved in:
3
Impact of advertising puffery on purchase intention and brand loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
4
The impact of shared value proposition on consumer engagement through a sense of brand community
Lin, Jing
;
Long, Chengzhi
;
Liu, Bo
- In:
International journal of consumer studies
48
(
2024
)
2
,
pp. 1-15
Persistent link: https://www.econbiz.de/10014531603
Saved in:
5
Brand trust and engagement in social commerce
George, Ajimon
;
Joseph, Ajay
;
Abraham, Mathew
;
Joseph, …
- In:
International journal of consumer studies
47
(
2023
)
5
,
pp. 1791-1809
Persistent link: https://www.econbiz.de/10014335640
Saved in:
6
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
7
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
8
Brand relationships in wireless mobile environments : the mediating role of apps
Garcia-Davalos, Alexander
;
Garcia-Duque, Jorge
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1335-1350
Persistent link: https://www.econbiz.de/10014325968
Saved in:
9
Addressing negative product attribute reviews : the case of advertising product attributes and corporate social responsibility information
Wang, Xingyu
;
Chang, Yaping
;
Li, Xinlan
;
Yan, Jun
- In:
International journal of consumer studies
47
(
2023
)
4
,
pp. 1449-1466
Persistent link: https://www.econbiz.de/10014326016
Saved in:
10
Antecedents and consequences of brand attachment : a literature review and research agenda
Hemsley-Brown, Jane
- In:
International journal of consumer studies
47
(
2023
)
2
,
pp. 611-628
Persistent link: https://www.econbiz.de/10014250599
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