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~accessRights:"restricted"
~isPartOf:"International journal of contemporary hospitality management"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Beziehungsmarketing"
~subject:"Brand loyalty"
~subject:"Confidence"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Beziehungsmarketing
Brand loyalty
Confidence
Relationship marketing
Social Web
Social web
user-generated content
Brand image
116
Markenimage
116
Brand management
91
Consumer behaviour
91
Konsumentenverhalten
91
Markenführung
91
Brand
47
Markenartikel
47
Hotel industry
19
Hotellerie
19
Customer satisfaction
16
Kundenzufriedenheit
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Luxury goods
16
Luxusgüter
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Fashion
12
Gastronomie
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Restaurant industry
12
Designation of origin
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Herkunftsbezeichnung
11
Viral marketing
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Virales Marketing
11
Advertising effects
10
Vertrauen
10
Werbewirkung
10
Dienstleistungsqualität
9
Internet marketing
9
Online-Marketing
9
Service quality
9
Corporate reputation
8
Emotion
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Firmenimage
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Markentreue
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Personality psychology
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Kim, Jiyoung
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Liu, Chih-Hsing
2
Alnawas, Ibrahim
1
Ammari, Nedra Bahri
1
Asante, Bismark Omane
1
Assaker, Guy
1
Ballester, Estefania
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Ben Khelil, Haykel
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
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Boateng, Henry
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Brooks, Gillian
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Chabuk, Timur
1
Chen, Kuan-Ying
1
Cho, Byung-Kwan
1
Cho, Eunjoo
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Choi, Young Gin
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Choi, Yun Jung
1
Choo, Seung-woo
1
Chtioui, Jinene
1
Connors, Scott
1
Dahl, Darren W.
1
Danbury, Annie
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Eckhardt, Giana M.
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El Haddad, Rania
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Esmaeilpour, Fariba
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Fong, Lawrence Hoc Nang
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González-Rodríguez, M. Rosario
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Guerreiro, João Pedro Silva Martins
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Han, Heesup
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Haobin, Ye Ben
1
Hemsley-Brown, Jane
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International journal of contemporary hospitality management
Journal of fashion marketing and management
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
123
Journal of retailing and consumer services
80
The journal of product & brand management
76
The journal of brand management : an international journal
60
Asia Pacific journal of marketing and logistics
32
International journal of hospitality management
32
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
24
Psychology & marketing
23
Journal of strategic marketing
22
Journal of marketing communications
21
Journal of promotion management : innovations in planning and applied research
21
Marketing intelligence & planning
21
Tourism management : research, policies, practice
20
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
19
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of advertising : the review of marketing communications
13
SpringerLink / Bücher
13
International journal of consumer studies
12
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
Global business review
10
International review on public and non-profit marketing
10
Journal of Islamic marketing
10
Journal of destination marketing & management
10
Journal of marketing analytics : JMA
10
Journal of marketing management : MM
10
European journal of marketing
9
International marketing review
9
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
9
Journal of international consumer marketing
9
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ECONIS (ZBW)
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1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
Employee and customer perspectives in discovering the antecedent and output relationships for hotel branding development
Liu, Chih-Hsing
- In:
International journal of contemporary hospitality management
36
(
2024
)
3
,
pp. 833-851
Persistent link: https://www.econbiz.de/10014483791
Saved in:
3
Interactive CSR campaign and symbolic brand benefits : a moderated mediation model of brand trust and self-congruity in the restaurant industry
Sung, Kyong Sik
;
Lee, Seoki
- In:
International journal of contemporary hospitality management
35
(
2023
)
12
,
pp. 4535-4554
Persistent link: https://www.econbiz.de/10014430133
Saved in:
4
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
5
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
6
Females' customer engagement with eco-friendly restaurants in Instagram : the role of past visits
Ballester, Estefania
;
Ruiz Mafe, Carla
;
Rubio Benito, …
- In:
International journal of contemporary hospitality management
35
(
2023
)
6
,
pp. 2267-2288
Persistent link: https://www.econbiz.de/10014280955
Saved in:
7
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
8
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
9
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
10
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
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