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~accessRights:"restricted"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Research"
~isPartOf:"Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte"
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Consumer behaviour
120
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120
Online-Marketing
116
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Social web
116
Internet marketing
107
Brand management
56
Markenführung
56
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51
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50
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43
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43
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38
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International journal of internet marketing and advertising : IJIMA
Research
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
Studies in nonlinear dynamics and econometrics : SNDE ; quarterly publ. electronically on the internet
1,071
SpringerLink / Bücher
917
Journal of business research : JBR
717
Journal of retailing and consumer services
596
Technological forecasting & social change : an international journal
488
Springer eBook Collection
465
Springer eBook Collection / Business and Economics
333
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
291
Telecommunications policy : the international journal of digital economy, data sciences and new media
233
Management science : journal of the Institute for Operations Research and the Management Sciences
222
Telecommunications Policy
213
Electronic commerce research
210
Information systems research : ISR
198
Industrial marketing management : the international journal for industrial and high-tech firms
185
Journal of internet commerce
185
Sammlung Göschen
182
International journal of hospitality management
174
Finance research letters
158
OECD Digital Economy Papers
155
International journal of production research
153
Tourism management : research, policies, practice
151
Discussion paper / Centre for Economic Policy Research
149
Discussion papers / CEPR
149
Journal of management information systems : JMIS
143
NBER Working Papers
138
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
137
European journal of operational research : EJOR
134
International journal of advertising : the review of marketing communications
123
International journal of production economics
123
World Bank E-Library Archive
119
International journal of business information systems : IJBIS
116
Journal of marketing communications
108
Journal of promotion management : innovations in planning and applied research
108
Business horizons
106
Transportation research / E : an international journal
104
Heritage
100
Asia Pacific journal of marketing and logistics
98
Journal of Business Research
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
95
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Source
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ECONIS (ZBW)
244
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1
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10
of
244
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date (newest first)
date (oldest first)
1
Online purchase decision after viewing ads : factors related to sociodemographic and
internet
use on different digital channels
Barrichello, Alcides
;
Morano, Rogério Scabim
;
Santos, …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 20-41
Persistent link: https://www.econbiz.de/10014340162
Saved in:
2
Special issue on:
Internet
marketing and advertising : a tribute to editor Emerita Professor Hsiuju Rebecca Yen
Li, Eldon Yu-zen
(
ed.
);
Chang, Fang-Kai
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014442659
Saved in:
3
A comparative impact of cause-related marketing and sponsorship leveraged
internet
display advertising
Ndasi, Wilson
;
Bolat, Elvira
;
Roushan, Gelareh
- In:
International journal of internet marketing and …
16
(
2022
)
1/2
,
pp. 1-18
Persistent link: https://www.econbiz.de/10013041197
Saved in:
4
Investigating factors affecting trust and purchase intention towards online websites : structural equation modelling approach
Dogra, Pallavi
;
Kaushal, Arun
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 98-120
Persistent link: https://www.econbiz.de/10014318246
Saved in:
5
Examining customer's intention to rely on online reviews
Sridevi, P.
;
Manoraj, N.
;
Vedanthachari, Lakshmi Narasimhan
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 369-393
Persistent link: https://www.econbiz.de/10013256323
Saved in:
6
Does online shopping allure frugal buyers?
Kumar, Satinder
;
Kaur, Aqwinder
;
Omrane, Amina
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 63-85
Persistent link: https://www.econbiz.de/10014340164
Saved in:
7
Effects of e-marketplaces brand trust on repurchasing intention and WOM : are they reinforced by consumers' online shopping experience?
Santi, Pedro Victor de
;
Carneiro-da-Cunha, Julio Araujo
; …
- In:
International journal of internet marketing and …
19
(
2023
)
1/2
,
pp. 100-121
Persistent link: https://www.econbiz.de/10014340166
Saved in:
8
Contextual effect of online second-hand shoppers' loyalty : a vendor comparison
Vila-Brunet, Neus
;
Llach, Josep
- In:
International journal of internet marketing and …
18
(
2023
)
4
,
pp. 389-409
Persistent link: https://www.econbiz.de/10014318357
Saved in:
9
Are social media and mobile applications threatening retail websites
Ramos, Ricardo F.
;
Rita, Paulo
;
Moro, Sérgio
- In:
International journal of internet marketing and …
18
(
2023
)
1
,
pp. 58-81
Persistent link: https://www.econbiz.de/10014318243
Saved in:
10
Customer satisfaction and loyalty with corporate multi-brand websites in an era of social media and misinformation
Agrebi, Meriem
;
Chandon, Jean Louis
;
Zaichkowsky, …
- In:
International journal of internet marketing and …
16
(
2022
)
4
,
pp. 394-421
Persistent link: https://www.econbiz.de/10013256327
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