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~isPartOf:"International journal of sports marketing & sponsorship"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Marketing intelligence & planning"
~subject:"Consumer behaviour"
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Search: subject_exact:"Service-Dominant Logic"
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International journal of sports marketing & sponsorship
Journal of business research : JBR
Marketing intelligence & planning
AMS review : official publication of the Academy of Marketing Science
2
European Sport management quarterly : ESMQ
2
International journal of retail & distribution management
2
Marketing theory
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International journal of contemporary hospitality management
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of innovation and technology management : IJITM
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Journal of sport management : the official journal of the North American Society of Sport Management
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Journal of the Academy of Marketing Science
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Journal of travel and tourism marketing
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ECONIS (ZBW)
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1
Luxury customer's motivations to adopt gamification
Jain, Sheetal
;
Mishra, Sita
;
Saxena, Garima
- In:
Marketing intelligence & planning
41
(
2023
)
2
,
pp. 156-170
Persistent link: https://www.econbiz.de/10014253344
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2
Service encounter and repurchase intention in fitness centers : perceived value as a mediator and service innovativeness as a moderator
Wang, Fong Jia
;
Chiu, Weisheng
- In:
International journal of sports marketing & sponsorship
24
(
2023
)
1
,
pp. 145-167
Persistent link: https://www.econbiz.de/10014232455
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3
Servitization experience measurement and the effect of servitization experience on brand resonance and customer retention
Jang, Kyeong Kook
;
Bae, Joonheui
;
Kim, Kyung Hoon
- In:
Journal of business research : JBR
130
(
2021
),
pp. 384-397
Persistent link: https://www.econbiz.de/10012544840
Saved in:
4
Customer engagement with digitalized interactive platforms in retailing
Roy, Sanjit
;
Gaganpreet Singh
;
Sadeque, Saalem
; …
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014303995
Saved in:
5
Reprint of "A renaissance of brand experience: advancing the concept through a multi-perspective analysis"
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
96
(
2019
),
pp. 355-365
Persistent link: https://www.econbiz.de/10011981073
Saved in:
6
A renaissance of brand experience : advancing the concept through a multi-perspective analysis
Andreini, Daniela
;
Pedeliento, Giuseppe
;
Zarantonello, Lia
- In:
Journal of business research : JBR
91
(
2018
),
pp. 123-133
Persistent link: https://www.econbiz.de/10011902852
Saved in:
7
The evoking power of servicescapes : consumers' inferences of manipulative intent following service environment-driven evocations
Lunardo, Renaud
;
Roux, Dominique
;
Chaney, Damien
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 6097-6105
Persistent link: https://www.econbiz.de/10011597718
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