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~accessRights:"restricted"
~isPartOf:"International review on public and non-profit marketing"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Relationship marketing
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user-generated content
Brand image
125
Markenimage
125
Consumer behaviour
100
Konsumentenverhalten
100
Brand management
96
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International review on public and non-profit marketing
Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
118
Journal of retailing and consumer services
73
The journal of product & brand management
71
The journal of brand management : an international journal
60
Asia Pacific journal of marketing and logistics
30
International journal of hospitality management
30
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
22
Psychology & marketing
22
Journal of promotion management : innovations in planning and applied research
21
Journal of strategic marketing
21
Journal of marketing communications
20
Tourism management : research, policies, practice
20
Marketing intelligence & planning
19
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
18
Industrial marketing management : the international journal for industrial and high-tech firms
16
Journal of marketing management : JMM ; journal of the Academy of Marketing
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
Tourism management perspectives : TMP
14
International journal of contemporary hospitality management
12
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
12
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
12
SpringerLink / Bücher
12
International journal of advertising : the review of marketing communications
11
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
11
Technological forecasting & social change : an international journal
11
European journal of marketing : EJM
10
International journal of consumer studies
10
Journal of marketing analytics : JMA
10
European journal of marketing
9
Global business review
9
Journal of destination marketing & management
9
Journal of fashion marketing and management
9
Journal of internet commerce
9
Journal of marketing management : MM
9
International journal of market research
8
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ECONIS (ZBW)
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1
Driving young Muslim loyalty toward Muslim-majority tourism destinations : the sense of community theory perspective
Suhartanto, Dwi
;
Brien, Anthony
;
Amalia, Fatya Alty
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014520903
Saved in:
2
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
3
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
4
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
Saved in:
5
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
6
Do green practices and green image promote consumers' participation in social network sites (SNS)?
Cho, Byung-Kwan
;
Park, Jeong-Yeol
;
Lee, Yong-Ki
- In:
Journal of hospitality marketing & management
32
(
2023
)
5
,
pp. 631-648
Persistent link: https://www.econbiz.de/10014319783
Saved in:
7
The effect of charity brand experience on donors’ behavioral intentions : the mediating role of charity brand personality and donors’ satisfaction
Ali, Basant Hassan
;
Elaref, Nadia
;
Yacout, Omneya Mokhtar
- In:
International review on public and non-profit marketing
20
(
2023
)
4
,
pp. 875-903
Persistent link: https://www.econbiz.de/10014437261
Saved in:
8
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
9
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
10
The image and customer well-being stems from banking activities
Eshaghi, Mohammad Sadegh
;
Ranjbarian, Bahram
;
Ansari, …
- In:
Journal of Islamic marketing
13
(
2022
)
8
,
pp. 1807-1825
Persistent link: https://www.econbiz.de/10013279097
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