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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Markenartikel"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Brand loyalty
Markenartikel
Relationship marketing
Social Web
Social web
user-generated content
Brand image
107
Markenimage
107
Consumer behaviour
86
Konsumentenverhalten
86
Brand management
79
Markenführung
79
Brand
37
Beziehungsmarketing
25
Customer satisfaction
15
Kundenzufriedenheit
15
Islam
14
Hotel industry
13
Hotellerie
13
Islamic
12
Islamisch
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Holiday behaviour
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Tourism marketing
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Tourismusmarketing
11
Urlaubsverhalten
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Viral marketing
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Confidence
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Destination management
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Emotion
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9
Werbewirkung
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Designation of origin
8
Dienstleistungsqualität
8
Herkunftsbezeichnung
8
Islamic finance
8
Islamisches Finanzsystem
8
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8
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53
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Aji, Hendy Mustiko
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Norzuwana Sumarjan
2
Steenkamp, Jan-Benedict E. M.
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abror, Abror
1
Abu Gharara, Sahar Raafat
1
Ahmad Fauzan Badiuzaman
1
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Ansari, Azarnoush
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Ashrafpour, Negar
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Assaker, Guy
1
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1
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1
Berenguer Contrí, Gloria
1
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1
Brien, Anthony
1
Brooks, Gillian
1
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1
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1
Chabuk, Timur
1
Chen, Cheng-Hao Steve
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing
Journal of business research : JBR
225
The journal of product & brand management
128
The journal of brand management : an international journal
120
Journal of retailing and consumer services
111
Asia Pacific journal of marketing and logistics
53
Journal of marketing communications
39
Psychology & marketing
39
International journal of hospitality management
36
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of strategic marketing
33
Marketing intelligence & planning
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of promotion management : innovations in planning and applied research
28
International journal of internet marketing and advertising : IJIMA
27
Journal of travel and tourism marketing
25
SpringerLink / Bücher
25
European journal of marketing
24
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
Marketing letters : a journal of research in marketing
23
International marketing review
22
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of international consumer marketing
22
International journal of consumer studies
21
Tourism management : research, policies, practice
20
Journal of the Academy of Marketing Science
19
International journal of advertising : the review of marketing communications
18
International journal of market research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing analytics : JMA
16
Journal of marketing management : MM
16
Tourism management perspectives : TMP
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of retail and distribution management
14
Journal of fashion marketing and management
14
Journal of global marketing
14
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ECONIS (ZBW)
53
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1
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
2
Driving young Muslim loyalty toward Muslim-majority tourism destinations : the sense of community theory perspective
Suhartanto, Dwi
;
Brien, Anthony
;
Amalia, Fatya Alty
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014520903
Saved in:
3
Brand attributes, corporate brand image and customer loyalty of Islamic banks in Malaysia
Ab Hamid, Siti Ngayesah
;
Suharni Maulan
;
Jusoh, Wan …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2404-2428
Persistent link: https://www.econbiz.de/10014428586
Saved in:
4
Consumers' awareness and loyalty in Indonesia banking sector : does emotional bonding effect matters?
Karim, Kasnaeny
;
Ilyas, Gunawan Bata
;
Umar, Zainal Abidin
; …
- In:
Journal of Islamic marketing
14
(
2023
)
10
,
pp. 2668-2686
Persistent link: https://www.econbiz.de/10014428699
Saved in:
5
Development and validation of key antecedents of religious brand attitude : a cross-cultural quantitative analysis using smart PLS
Zulfiqar Ali Jumani
;
Nazlida Muhamad
- In:
Journal of Islamic marketing
14
(
2023
)
11
,
pp. 2771-2797
Persistent link: https://www.econbiz.de/10014428806
Saved in:
6
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
7
Brand equity in good and bad times : what distinguishes winners from losers in consumer packaged goods industries?
Rajavi, Koushyar
;
Kushwaha, Tarun
;
Steenkamp, …
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 472-489
Persistent link: https://www.econbiz.de/10014245146
Saved in:
8
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
9
What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri
;
Aji, Hendy Mustiko
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
Saved in:
10
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
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