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~accessRights:"restricted"
~isPartOf:"Journal of Islamic marketing"
~isPartOf:"Journal of hospitality marketing & management"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Journal of marketing"
~subject:"Brand loyalty"
~subject:"Brand"
~subject:"Relationship marketing"
~subject:"Social Web"
~subject:"Social web"
~subject:"user-generated content"
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Search: subject_exact:"Brand image"
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Brand loyalty
Brand
Relationship marketing
Social Web
Social web
user-generated content
Brand image
181
Markenimage
181
Consumer behaviour
150
Konsumentenverhalten
150
Brand management
135
Markenführung
135
Markenartikel
61
Advertising effects
41
Werbewirkung
41
Beziehungsmarketing
36
Advertising
23
Werbung
22
Internet marketing
21
Online-Marketing
21
Customer satisfaction
18
Kundenzufriedenheit
18
Viral marketing
17
Virales Marketing
17
Emotion
14
Islam
14
Confidence
13
Hotel industry
13
Hotellerie
13
Vertrauen
13
Designation of origin
12
Herkunftsbezeichnung
12
Islamic
12
Islamisch
12
Tourism marketing
12
Tourismusmarketing
12
Holiday behaviour
11
Marketing management
11
Marketingmanagement
11
Urlaubsverhalten
11
brand equity
11
Religion
10
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Article
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Article in journal
93
Aufsatz in Zeitschrift
93
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English
93
Author
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Aji, Hendy Mustiko
2
Kim, Soon-Ho
2
Lee, Yong-Ki
2
Nagar, Komal
2
Norzuwana Sumarjan
2
Rita, Paulo
2
Steenkamp, Jan-Benedict E. M.
2
Aali, Samad
1
Ab Hamid, Siti Ngayesah
1
Abror, Abror
1
Abu Gharara, Sahar Raafat
1
Ahmad Fauzan Badiuzaman
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al Shurideh, Muhammad
1
Alcántara-Pilar, Juan Miguel
1
Alodin, Yasmin
1
Amalia, Fatya Alty
1
Amani, David
1
Amirshahi, Mirahmad
1
Ansari, Azarnoush
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashrafpour, Negar
1
Assaker, Guy
1
Baghi, Ilaria
1
Balachander, Subramanian
1
Balboni, Bernardo
1
Baloglu, Seyhmus
1
Basile, Kelly
1
Bayraktaroğlu, Gül
1
Belanche, Daniel
1
Berenguer Contrí, Gloria
1
Bilro, Ricardo Godinho
1
Block, Martin P.
1
Bozkurt, Sıddık
1
Braxton, Dominique F.
1
Brien, Anthony
1
Brooks, Gillian
1
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Journal of Islamic marketing
Journal of hospitality marketing & management
Journal of marketing communications
Journal of marketing
Journal of business research : JBR
227
The journal of product & brand management
129
The journal of brand management : an international journal
126
Journal of retailing and consumer services
112
Asia Pacific journal of marketing and logistics
53
Psychology & marketing
39
International journal of hospitality management
37
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of strategic marketing
33
Marketing intelligence & planning
30
Journal of marketing management : JMM ; journal of the Academy of Marketing
28
Journal of promotion management : innovations in planning and applied research
28
International journal of internet marketing and advertising : IJIMA
27
European journal of marketing
25
Journal of travel and tourism marketing
25
SpringerLink / Bücher
25
European journal of marketing : EJM
24
Industrial marketing management : the international journal for industrial and high-tech firms
23
International marketing review
23
Marketing letters : a journal of research in marketing
23
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
22
Journal of international consumer marketing
22
International journal of consumer studies
21
Tourism management : research, policies, practice
20
Journal of the Academy of Marketing Science
19
International journal of advertising : the review of marketing communications
18
International journal of market research
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Journal of marketing analytics : JMA
16
Journal of marketing management : MM
16
Tourism management perspectives : TMP
15
International journal of advertising : the quarterly review of marketing communications
14
International journal of retail and distribution management
14
Journal of fashion marketing and management
14
Journal of global marketing
14
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ECONIS (ZBW)
93
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93
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date (oldest first)
1
Love thinketh no evil : mediation role of brand love on consumer religiosity and consumer forgiveness in Tanzanian Islamic banking
Amani, David
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1035-1053
Persistent link: https://www.econbiz.de/10014520801
Saved in:
2
Driving young Muslim loyalty toward Muslim-majority tourism destinations : the sense of community theory perspective
Suhartanto, Dwi
;
Brien, Anthony
;
Amalia, Fatya Alty
; …
- In:
Journal of Islamic marketing
15
(
2024
)
5
,
pp. 1396-1413
Persistent link: https://www.econbiz.de/10014520903
Saved in:
3
Customer-based brand equity for branded apps : a simple research framework
Stocchi, Lara
;
Ludwichowska, Gosia
;
Fuller, Rachel
; …
- In:
Journal of marketing communications
27
(
2021
)
5
,
pp. 534-563
Persistent link: https://www.econbiz.de/10012624665
Saved in:
4
Effect of value co-creation on customer satisfaction : the mediating role of brand equity
González-Mansilla, Oscar Luis
;
Serra Cantallops, Antoni
; …
- In:
Journal of hospitality marketing & management
32
(
2023
)
2
,
pp. 242-263
Persistent link: https://www.econbiz.de/10013545839
Saved in:
5
Elucidating green branding among Muslim consumers : the nexus of green brand love, image, trust and attitude
Salehzadeh, Reza
;
Sayedan, Maryam
;
Mirmehdi, Seyed Mehdi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
1
,
pp. 250-272
Persistent link: https://www.econbiz.de/10013536382
Saved in:
6
Is halal universal? : the impact of self-expressive value on halal brand personality, brand tribalism, and loyalty ; case of Islamic hospitals
Aji, Hendy Mustiko
;
Muslichah, Istyakara
- In:
Journal of Islamic marketing
14
(
2023
)
4
,
pp. 1146-1165
Persistent link: https://www.econbiz.de/10014313869
Saved in:
7
What drives Muslims to boycott French brands? : the moderating role of brand judgement and counterargument
Salma, Shofiya Yusri
;
Aji, Hendy Mustiko
- In:
Journal of Islamic marketing
14
(
2023
)
5
,
pp. 1346-1368
Persistent link: https://www.econbiz.de/10014314547
Saved in:
8
Building halal industry in Indonesia : the role of electronic word of mouth to strengthen the halal brand image
Fachrurazi
;
Silalahi, Sahat Aditua Fandhitya
;
Hariyadi
; …
- In:
Journal of Islamic marketing
14
(
2023
)
8
,
pp. 2109-2129
Persistent link: https://www.econbiz.de/10014314976
Saved in:
9
Developing customer-based brand equity from both employee and customer perspectives
Liu, Chih-Hsing
;
Lin, Wen-Pei
;
Lu, Yu-Hung
;
Huang, Yi-Jhan
- In:
Journal of hospitality marketing & management
32
(
2023
)
3
,
pp. 285-316
Persistent link: https://www.econbiz.de/10014281014
Saved in:
10
An exploration of the impact of gender on customer engagement
Gligor, David
;
Bozkurt, Sıddık
;
Welch, Emma
;
Gligor, …
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 379-402
Persistent link: https://www.econbiz.de/10014294879
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