//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of advertising"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Richard, Marie-Odile"
~person:"Septianto, Felix"
~type_genre:"Article in journal"
~type_genre:"Case study"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search:
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
39
Konsumentenverhalten
39
Advertising
17
Emotion
16
Werbung
14
Advertising effects
13
Werbewirkung
13
Internet marketing
11
Online-Marketing
11
Brand management
8
Markenführung
8
Luxury goods
7
Luxusgüter
7
Social Web
6
Social web
6
Brand image
5
Markenimage
5
Online retailing
5
Online-Handel
5
Beziehungsmarketing
4
Relationship marketing
4
Satisfaction
4
Zufriedenheit
4
Altruism
3
Altruismus
3
Brand
3
Cognition
3
Compassion
3
Construal level
3
Culture
3
Emotions
3
Fundraising
3
Happiness
3
Hope
3
Kognition
3
Markenartikel
3
Personality psychology
3
Persönlichkeitspsychologie
3
Pride
3
Purchase intentions
3
more ...
less ...
Online availability
All
Undetermined
Free
1
Type of publication
All
Article
53
Type of publication (narrower categories)
All
Article in journal
Case study
Aufsatz in Zeitschrift
53
Language
All
English
Author
All
Richard, Marie-Odile
Septianto, Felix
Paul, Justin
40
Dhir, Amandeep
39
Dwivedi, Yogesh Kumar
38
Parida, Vinit
34
Oghazi, Pejvak
33
Pereira, Vijay
33
Sharma, Piyush
32
Wincent, Joakim
26
Kaur, Puneet
25
Talwar, Shalini
25
Vrontis, Demetris
25
Kraus, Sascha
24
Prentice, Catherine
24
Thaichon, Park
24
Foroudi, Pantea
23
Rana, Nripendra P.
23
Huarng, Kun-Huang
22
Ko, Eunju
21
Pantano, Eleonora
21
Kumar, Satish
20
Laroche, Michel
20
Lim, Weng Marc
20
Valette-Florence, Pierre
20
Gustafsson, Anders
19
Woodside, Arch G.
19
Adomako, Samuel
18
Gupta, Suraksha
18
Jebarajakirthy, Charles
18
Malik, Ashish
18
Ketron, Seth
17
Mariani, Marcello M.
17
Park, Jungkun
17
Bouncken, Ricarda B.
16
Melewar, T. C.
16
Patel, Pankaj
16
Phau, Ian
16
Khan, Zaheer
15
McDowell, William C.
15
more ...
less ...
Published in...
All
Journal of advertising
Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
7
European journal of marketing
6
Asia Pacific journal of marketing and logistics
5
Australasian marketing journal
3
International journal of advertising : the review of marketing communications
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JBE
3
Marketing letters : a journal of research in marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International marketing review
2
Australian journal of management
1
Business ethics, the environment & responsibility
1
International journal of consumer studies
1
International journal of market research
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of public policy & marketing
1
Marketing intelligence & planning
1
Psychology & marketing
1
more ...
less ...
Source
All
ECONIS (ZBW)
53
Showing
1
-
10
of
53
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advertising meat alternatives : the interactive effect of regulatory mode and positive emotion on social media engagement
Septianto, Felix
;
Mathmann, Frank
- In:
Journal of advertising
53
(
2024
)
3
,
pp. 416-433
Persistent link: https://www.econbiz.de/10014575293
Saved in:
2
Self-construals and health communications : the persuasive roles of guilt and shame
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014535965
Saved in:
3
Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix
;
Sung, Billy
;
Doung, Chien
;
Conroy, Denise
- In:
Journal of retailing and consumer services
71
(
2023
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
Saved in:
4
Awe in advertising : the mediating role of an abstract mindset
Septianto, Felix
;
Seo, Yuri
;
Li, Loic Pengtao
;
Shi, Linsong
- In:
Journal of advertising
52
(
2023
)
1
,
pp. 24-38
Persistent link: https://www.econbiz.de/10014233721
Saved in:
5
Fit or misfit of culture in marketing communication? : development of the culture-ladenness fit index
Bartikowski, Boris
;
Richard, Marie-Odile
;
Gierl, Heribert
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383210
Saved in:
6
Leveraging social media advertising to foster female consumers' empowerment and engagement : the role of regulatory mode
Septianto, Felix
;
Mathmann, Frank
;
Hollebeek, Linda D.
; …
- In:
Journal of advertising
52
(
2023
)
5
,
pp. 688-705
Persistent link: https://www.econbiz.de/10014422130
Saved in:
7
Technology within cultures : segmenting the wired consumers in Canada, France, and the USA
Petrescu, Maria
;
Namin, Aidin
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014304139
Saved in:
8
What's in a (first) name? : personized advertising messages enhance consumer perceived ethicality
Septianto, Felix
;
Paramita, Widya
;
Ye, Sheng
- In:
Journal of advertising
52
(
2023
)
2
,
pp. 179-192
Persistent link: https://www.econbiz.de/10014233791
Saved in:
9
Art infusion and functional theories of attitudes toward luxury brands : the mediating role of feelings of self-inauthenticity
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Mao, Wen
- In:
Journal of business research : JBR
150
(
2022
),
pp. 538-552
Persistent link: https://www.econbiz.de/10013365761
Saved in:
10
Disgust predicts charitable giving : the role of empathy
Chan, Eugene Y.
;
Septianto, Felix
- In:
Journal of business research : JBR
142
(
2022
),
pp. 946-956
Persistent link: https://www.econbiz.de/10013169474
Saved in:
1
2
3
4
5
6
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->