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~accessRights:"restricted"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~language:"eng"
~person:"Richard, Marie-Odile"
~person:"Septianto, Felix"
~subject:"Advertising effects"
~type_genre:"Article in journal"
~type_genre:"Case study"
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Advertising effects
Consumer behaviour
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Emotion
15
Werbewirkung
13
Advertising
12
Internet marketing
10
Online-Marketing
10
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Richard, Marie-Odile
Septianto, Felix
Thaichon, Park
5
Dwivedi, Yogesh Kumar
4
Northey, Gavin
4
Dens, Nathalie
3
Qi, Zhou
3
Quach, Sara
3
Teng, Lefa
3
Yoon, Sukki
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Baek, Tae Hyun
2
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Choi, Yung Kyun
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2
Ford, John B.
2
Foti, Lianne
2
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Griffith, Denni Arli
2
Guo, Xiaoling
2
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Heinzle, Priska
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Journal of business ethics : JOBE
Journal of business research : JBR
Journal of retailing and consumer services
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
International journal of advertising : the review of marketing communications
2
Marketing letters : a journal of research in marketing
2
Asia Pacific journal of marketing and logistics
1
International journal of consumer studies
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International marketing review
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ECONIS (ZBW)
13
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1
The effects of mixed emotional appeals in leveraging paradox brands
Xin, Benlu
;
Zhu, Chengfeng
;
Septianto, Felix
- In:
Journal of business research : JBR
153
(
2022
),
pp. 266-275
Persistent link: https://www.econbiz.de/10013534022
Saved in:
2
Feeling grateful versus happy? : the effects of emotional appeals in advertisements on self-made products
Japutra, Arnold
;
Septianto, Felix
;
Can, Ali Selcuk
- In:
Journal of retailing and consumer services
69
(
2022
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013401640
Saved in:
3
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
4
Cute brand logo enhances favorable brand attitude : the moderating role of hope
Septianto, Felix
;
Paramita, Widya
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012665986
Saved in:
5
The effectiveness of advertising images in promoting experiential offerings : an emotional response approach
Septianto, Felix
;
Ye, Sheng
;
Northey, Gavin
- In:
Journal of business research : JBR
122
(
2021
),
pp. 344-352
Persistent link: https://www.econbiz.de/10012420418
Saved in:
6
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
7
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
8
The interactive effects of emotions and numerical information in increasing consumer support to conservation efforts
Septianto, Felix
;
Kemper, Joya A.
;
Chiew, Tung Moi
- In:
Journal of business research : JBR
110
(
2020
),
pp. 445-455
Persistent link: https://www.econbiz.de/10012237876
Saved in:
9
The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix
;
Kemper, Joya A.
;
Choi, Jinyoung
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012238370
Saved in:
10
A content analysis of fear appeal advertising in Canada, China, and France
Bartikowski, Boris
;
Laroche, Michel
;
Richard, Marie-Odile
- In:
Journal of business research : JBR
103
(
2019
),
pp. 232-239
Persistent link: https://www.econbiz.de/10012104211
Saved in:
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