//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing communications"
~subject:"Brand image"
~subject:"Viral marketing"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Non-commercial literature"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Brand image
Viral marketing
Brand management
118
Markenführung
118
Consumer behaviour
110
Konsumentenverhalten
110
Markenimage
102
Brand
48
Markenartikel
47
Advertising effects
41
Werbewirkung
41
Internet marketing
31
Online-Marketing
31
Social Web
28
Social web
28
Advertising
27
Fashion
27
Mode
27
Luxury goods
26
Luxusgüter
26
Werbung
25
Beziehungsmarketing
21
Relationship marketing
21
Bekleidungsindustrie
13
Clothing industry
13
Corporate Social Responsibility
12
Corporate social responsibility
12
Marketing management
11
Marketingmanagement
11
social media
11
brand attitude
10
Brand loyalty
9
Designation of origin
8
Herkunftsbezeichnung
8
Personality psychology
8
Persönlichkeitspsychologie
8
Virales Marketing
8
Bekleidung
7
Celebrity endorsement
7
Celebrity-Werbung
7
more ...
less ...
Online availability
All
Undetermined
Free
2
Type of publication
All
Article
103
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
Non-commercial literature
Language
All
English
103
Author
All
Al Shurideh, Muhammad
2
Anabila, Peter
2
Bhaduri, Gargi
2
Ju, Ilyoung
2
Kim, Dong Hoo
2
Kim, Jiyoung
2
Kim, Soojin
2
Lee, Jaejin
2
Nagar, Komal
2
Obeidat, Zaid Mohammad Ibrahim
2
Phau, Ian
2
Rita, Paulo
2
Schultz, Don E.
2
Srivastava, R. K.
2
Um, Nam-Hyun
2
Warnaby, Gary
2
Abu Zayyad, Hala Mohammed
1
Abuhashesh, Mohammd
1
Aghakhani, Hamed
1
Agrawal, Shivani
1
Ahmad, Alaeddin Mohammad Khalaf
1
Ahn, Sun Joo
1
Al Dweeri, Rami
1
Al-Mamun, Abdullah
1
Alcantara, Lailani L.
1
Alcántara-Pilar, Juan Miguel
1
Alexander, Bethan
1
Alodin, Yasmin
1
Amirshahi, Mirahmad
1
Anh Hoang Minh Nguyen
1
Anselmsson, Johan
1
Ashley, Christy
1
Ashour, Haidy
1
Baghi, Ilaria
1
Bajpai, Naval
1
Bakış, Selen
1
Balboni, Bernardo
1
Bang Nguyen Viet
1
Barnes, Liz
1
Basile, Kelly
1
more ...
less ...
Published in...
All
Journal of fashion marketing and management
Journal of marketing communications
Journal of business research : JBR
367
Journal of retailing and consumer services
205
The journal of product & brand management
194
The journal of brand management : an international journal
186
Asia Pacific journal of marketing and logistics
76
Tourism management : research, policies, practice
70
Journal of travel and tourism marketing
59
Psychology & marketing
59
International journal of hospitality management
57
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of strategic marketing
50
Marketing intelligence & planning
48
International marketing review
46
Journal of Islamic marketing
46
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
42
Tourism management perspectives : TMP
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
41
Industrial marketing management : the international journal for industrial and high-tech firms
40
European journal of marketing : EJM
39
International journal of advertising : the review of marketing communications
38
International journal of internet marketing and advertising : IJIMA
36
Journal of hospitality marketing & management
35
International journal of consumer studies
34
Journal of global marketing
34
Marketing letters : a journal of research in marketing
34
European journal of marketing
33
International journal of advertising : the quarterly review of marketing communications
32
Journal of marketing
32
Journal of destination marketing & management
31
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
31
Journal of the Academy of Marketing Science
31
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
28
Journal of promotion management : JPM
27
International journal of contemporary hospitality management
26
The journal of consumer marketing
26
more ...
less ...
Source
All
ECONIS (ZBW)
103
Showing
1
-
10
of
103
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
2
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
Saved in:
3
Brand attachment toward functional, symbolic and hedonic brands
Ugalde, Cecilia
;
Vila-Lopez, Natalia
;
Küster, Inés
- In:
Journal of fashion marketing and management
27
(
2023
)
3
,
pp. 470-488
Persistent link: https://www.econbiz.de/10014288977
Saved in:
4
Fostering consumer-brand relationships through social media brand communities
Santos, Zélia Raposo
;
Coelho, Pedro Simões
;
Rita, Paulo
- In:
Journal of marketing communications
28
(
2022
)
7
,
pp. 768-798
Persistent link: https://www.econbiz.de/10013493043
Saved in:
5
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
6
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
Shetty, Khyati
;
Fitzsimmons, Jason R.
- In:
Journal of fashion marketing and management
26
(
2022
)
1
,
pp. 21-35
Persistent link: https://www.econbiz.de/10012797973
Saved in:
7
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
8
Branding antecedents of consumer need for uniqueness : a behavioural approach to globalness vs. localness
Nikhashemi, S. R.
;
Delgado-Ballester, Elena
- In:
Journal of marketing communications
28
(
2022
)
4
,
pp. 392-427
Persistent link: https://www.econbiz.de/10013371032
Saved in:
9
The relationship between brand experience and word-of-mouth in the TV-series sector : the moderating effect of culture and gender
Rojas-Lamorena, Álvaro J.
;
Alcántara-Pilar, Juan Miguel
; …
- In:
Journal of marketing communications
28
(
2022
)
5
,
pp. 506-527
Persistent link: https://www.econbiz.de/10013371044
Saved in:
10
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->