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~accessRights:"restricted"
~isPartOf:"Journal of fashion marketing and management"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~subject:"Designation of origin"
~subject:"Markenführung"
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Search: subject_exact:"Markenidentität"
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Designation of origin
Markenführung
Brand image
107
Markenimage
107
Brand management
75
Consumer behaviour
67
Konsumentenverhalten
67
Tourism marketing
35
Tourismusmarketing
35
Brand
30
Markenartikel
30
Destination management
28
Destinationsmanagement
28
Holiday behaviour
22
Urlaubsverhalten
22
Social Web
19
Social web
19
Beziehungsmarketing
17
Herkunftsbezeichnung
17
Relationship marketing
17
destination image
16
Luxury goods
13
Luxusgüter
13
Tourism destination
13
Tourismusregion
13
Fashion
12
Mode
12
Tourism
12
Tourismus
12
Internet marketing
10
Online-Marketing
10
Viral marketing
10
Virales Marketing
10
brand equity
9
Personality psychology
8
Persönlichkeitspsychologie
8
Emotion
7
Marketing management
6
Marketingmanagement
6
branding
6
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Article
88
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88
Aufsatz in Zeitschrift
88
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English
88
Author
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Batra, Rajeev
2
Kim, Jiyoung
2
King, Ceridwyn
2
Loureiro, Sandra Maria Correia
2
Phau, Ian
2
So, Kevin Kam Fung
2
Steenkamp, Jan-Benedict E. M.
2
Stepchenkova, Svetlana
2
Stylidis, Dimitrios
2
Swaminathan, Vanitha
2
Tellis, Gerard J.
2
Wang, Ying
2
Warnaby, Gary
2
Affonso, Felipe M.
1
Agrawal, Nidhi
1
Ailawadi, Kusum L.
1
Alexander, Bethan
1
Assaf, A. Georges
1
Assaker, Guy
1
Aulet, Silvia
1
Aydinoğlu, Nilüfer Z.
1
Bagozzi, Richard P.
1
Baker, Andrew M.
1
Balachander, Subramanian
1
Bang Nguyen Viet
1
Barbieri, Carla
1
Barnes, Liz
1
Barrio-García, Salvador del
1
Bashir, Makhmoor
1
Ben-Shaul, Michal
1
Biran, Avital
1
Boksem, Maarten
1
Borah, Abhishek
1
Bose, Sunny
1
Brasel, S. Adam
1
Brooks, Gillian
1
Buckley, Ralf
1
Cano Guervos, R. A.
1
Carlson, Kurt
1
Castañeda García, J. Alberto
1
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Journal of fashion marketing and management
Journal of marketing research : JMR
Journal of marketing
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of business research : JBR
311
The journal of product & brand management
179
The journal of brand management : an international journal
176
Journal of retailing and consumer services
148
Asia Pacific journal of marketing and logistics
64
Journal of marketing communications
57
Tourism management : research, policies, practice
53
SpringerLink / Bücher
51
Journal of international consumer marketing
49
International journal of hospitality management
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
47
Psychology & marketing
46
International marketing review
44
Marketing intelligence & planning
44
Journal of travel and tourism marketing
43
Journal of promotion management : innovations in planning and applied research
42
Journal of strategic marketing
42
Journal of marketing management : JMM ; journal of the Academy of Marketing
37
Industrial marketing management : the international journal for industrial and high-tech firms
36
European journal of marketing : EJM
35
Journal of Islamic marketing
32
Journal of global marketing
32
International journal of internet marketing and advertising : IJIMA
31
European journal of marketing
30
International journal of advertising : the review of marketing communications
30
International journal of consumer studies
30
Marketing letters : a journal of research in marketing
30
Tourism management perspectives : TMP
29
Journal of the Academy of Marketing Science
27
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
25
Journal of marketing for higher education
25
Journal of hospitality marketing & management
24
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
24
Global business review
23
International journal of contemporary hospitality management
22
International journal of market research
22
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
22
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ECONIS (ZBW)
88
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1
Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites
Rodrigo, Padmali Gawri Kumari
;
Khan, Hina
;
Naser Valaei
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10014495499
Saved in:
2
Effects of consumer animosity on boycotts : the role of cognitive-affective evaluations and xenocentrism
Xie, Jiali
;
Choo, Ho Jung
;
Lee, Ha Kyung
- In:
Journal of fashion marketing and management
28
(
2024
)
1
,
pp. 45-60
Persistent link: https://www.econbiz.de/10014495501
Saved in:
3
An integrative model for online community citizenship behavior of luxury fashion brands on Instagram
Hsu, Li-Chun
- In:
Journal of fashion marketing and management
28
(
2024
)
2
,
pp. 357-378
Persistent link: https://www.econbiz.de/10014495536
Saved in:
4
A model for brand personality word embedding : identifying UNESCO World Heritage personality categories
Hassan, Mohamed Abdalla Elsayed
;
Zerva, Konstantina
; …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
1
,
pp. 44-63
Persistent link: https://www.econbiz.de/10014581697
Saved in:
5
Small changes make a big difference : the impact of visual symbol color lightness on destination image
He, Yun
;
Li, Xiao
;
Zhong, Ke
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
4
,
pp. 1013-1028
Persistent link: https://www.econbiz.de/10014582424
Saved in:
6
Exploring tourists' virtual reality-based brand engagement : a uses-and-gratifications perspective
Rather, Raouf Ahmad
;
Hollebeek, Linda D.
;
Loureiro, …
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 606-624
Persistent link: https://www.econbiz.de/10014582360
Saved in:
7
Good match, deep love : three studies examining the celebrity endorsement's influence on destination brand love
Zhang, Hui
;
Xu, Honggang
- In:
Journal of travel research : a quarterly publication of …
63
(
2024
)
3
,
pp. 565-587
Persistent link: https://www.econbiz.de/10014582358
Saved in:
8
Examining the moderating role of principle-based entity of luxury brands and its effects on perceived CSR motives, consumer situational scepticism and brand resonance
Teah, Kevin
;
Sung, Billy
;
Phau, Ian
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 784-809
Persistent link: https://www.econbiz.de/10014430514
Saved in:
9
How can CSR in demarketing trigger brand advocacy and mindful consumption? : mediating roles of perceived corporate hypocrisy and brand credibility
Hoa Pham
;
Dang Huu Phuc
;
Bang Nguyen Viet
- In:
Journal of fashion marketing and management
27
(
2023
)
5
,
pp. 851-869
Persistent link: https://www.econbiz.de/10014430517
Saved in:
10
The effects of Instagram social capital, brand identification and brand trust on purchase intention for small fashion brands : the generational differences
Kim, Jiyoung
;
Leung, Xi Y.
;
McKneely, Brittany
- In:
Journal of fashion marketing and management
27
(
2023
)
6
,
pp. 988-1008
Persistent link: https://www.econbiz.de/10014430534
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