//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~accessRights:"restricted"
~isPartOf:"Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education"
~isPartOf:"Journal of strategic marketing"
~source:"econis"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Relationship marketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Beziehungsmarketing
143
Relationship marketing
143
Consumer behaviour
84
Konsumentenverhalten
84
Customer satisfaction
54
Kundenzufriedenheit
54
Dienstleistungsqualität
38
Service quality
38
Brand management
26
Markenführung
26
Brand image
21
Customer integration
21
Kundenintegration
21
Markenimage
21
Social Web
21
Social web
21
Betriebliche Wertschöpfung
18
Marketing management
18
Marketingmanagement
18
Value creation
18
Internet marketing
17
Online-Marketing
17
Lieferantenmanagement
15
Supplier relationship management
15
Confidence
13
Vertrauen
13
Brand
12
Customer value
12
Kundenwert
12
Markenartikel
12
loyalty
12
Hotel industry
11
Hotellerie
11
satisfaction
11
relationship marketing
10
trust
10
Beschwerdemanagement
9
Complaint management
9
Einzelhandel
9
Retail trade
9
more ...
less ...
Online availability
All
Undetermined
Type of publication
All
Article
142
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
144
Aufsatz in Zeitschrift
144
Aufsatzsammlung
2
Language
All
English
144
Author
All
Kim, Eojina
4
Roy, Sanjit
4
Simkin, Lyndon
4
Fernandes, Teresa
3
Hanks, Lydia
3
Line, Nathaniel D.
3
So, Kevin Kam Fung
3
Tang, Liang
3
Thaichon, Park
3
Baker, Melissa A.
2
Bang, Nguyen
2
Dibb, Sally
2
Frazer, Lorelle
2
Hajli, Nick
2
Jaber, Faten
2
Japutra, Arnold
2
Jebarajakirthy, Charles
2
Kim, Kawon Kathy
2
Kim, Woo Gon
2
Lee, Seonjeong
2
Li, Xiang
2
Mattila, Anna S.
2
Paul, Justin
2
Prentice, Catherine
2
Sahi, Gurjeet Kaur
2
Tanford, Sarah
2
Weaven, Scott
2
Ye, Shun
2
Zolfagharian, Mohammadali
2
Abdullateef, Aliyu Olayemi
1
Abeza, Gashaw
1
Abid, Aman
1
Abrahams, Alan
1
Ahmad, Bilal
1
Ahmed, Sohel
1
Akaka, Melissa Archpru
1
Akbar, Muhammad Imad Ud Din
1
Akter, Shahriar
1
Albus, Heidi
1
Ali, Mohamed Ahmed
1
more ...
less ...
Published in...
All
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
Journal of strategic marketing
Journal of business research : JBR
467
Journal of retailing and consumer services
467
SpringerLink / Bücher
259
Industrial marketing management : the international journal for industrial and high-tech firms
241
International journal of hospitality management
190
The journal of services marketing
122
The journal of business & industrial marketing
98
Journal of the Academy of Marketing Science
87
Journal of hospitality marketing & management
79
Asia Pacific journal of marketing and logistics
78
International journal of contemporary hospitality management
78
Service business
76
The service industries journal
75
Tourism management : research, policies, practice
74
Journal of travel and tourism marketing
73
The journal of product & brand management
73
Springer eBook Collection / Business and Economics
69
Marketing intelligence & planning
64
Journal of service management
56
Journal of marketing
54
Journal of retailing
52
Technological forecasting & social change : an international journal
51
The journal of brand management : an international journal
51
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
50
Services marketing quarterly
48
Psychology & marketing
47
Journal of service research
45
Journal of business-to-business marketing
43
Journal of promotion management : innovations in planning and applied research
43
European journal of operational research : EJOR
42
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
41
International journal of retail and distribution management
41
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
41
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
41
Springer eBook Collection
41
International journal of production economics
40
Journal of marketing analytics : JMA
38
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
10
of
144
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The role of cultural differences in customer retention : evidence from the high-contact service industry
Fam, Kim Shyan
;
Boon Liat Cheng
;
Cham Tat Huei
;
Yi, …
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 257-288
Persistent link: https://www.econbiz.de/10014230003
Saved in:
2
How perceptions of relationship investment influence customer loyalty : the mediating role of perceived value and the moderating role of relationship proneness
Menidjel, Choukri
;
Bilgihan, Anil
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 296-319
Persistent link: https://www.econbiz.de/10014303204
Saved in:
3
Customers' relationship maintenance and loyalty intentions after a brand transgression : a moderated mediation approach
Banerjee, Shubhomoy
;
Ratnakaram, Sunitha
;
Lohan, Amanish
- In:
Journal of strategic marketing
31
(
2023
)
3
,
pp. 693-717
Persistent link: https://www.econbiz.de/10014304951
Saved in:
4
Relationship
marketing
in franchising and retailing
Thaichon, Park
;
Frazer, Lorelle
;
Weaven, Scott
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
Saved in:
5
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
6
Marketing a destination brand image to Muslim tourists : does accessibility to cultural needs matter in developing brand loyalty?
Wisker, Zazli Lily
;
Kadirov, Djavlonbek
;
Nizar, Jithin
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
1
,
pp. 84-105
Persistent link: https://www.econbiz.de/10014229970
Saved in:
7
Moderating effect of trust on customer return intention formation in peer-to-peer sharing accommodation
Ye, Shun
;
Chen, Siyu
;
Paek, Soyon
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
2
,
pp. 328-353
Persistent link: https://www.econbiz.de/10014230017
Saved in:
8
Enhancing hotel guest corporate social responsibility-advocacy behaviors through hedonic benefits
Chomvilailuk, Rojanasak
;
Butcher, Ken
- In:
Journal of hospitality & tourism research : JHTR ; the …
47
(
2023
)
2
,
pp. 375-394
Persistent link: https://www.econbiz.de/10014230022
Saved in:
9
The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean
;
Khan, M. Sajid
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
Saved in:
10
Integrating dynamic segmentation and portfolio theories for better customer portfolio performance
Viviani, Jean-Laurent
;
Komura, Ayuko
;
Suzuki, Kenichi
- In:
Journal of strategic marketing
31
(
2023
)
1
,
pp. 140-153
Persistent link: https://www.econbiz.de/10014303159
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->